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🍺 Five tips to improve your beer tasting skills 🍺 👇 Register below to learn more in this upcoming session, hosted by Mirella Amato as part of the Craft Beer Professionals Fall Virtual Conference. 👅 This is the perfect chance for beer lovers to familiarize themselves with WSET's Systematic Approach to Tasting.

✅ Here's a perfect example of how diversity at the top of a company can create a competitive edge ✅ The Black-owned Brewery, Brockton Beer Company is part of the minuscule 2% of breweries that are Black-owned in Massachusetts. Although one of the co-founders confided that "it's a challenge for people of color to break into this industry", they've managed to carve out a niche for themselves that's unlike the other 98% of their competitors. They infuse their beers with "flavors that nod to their cultural heritage, such as mango and calamansi." And it's not just about the flavours either, their mission to diversify and demystify the industry "serves as an invitation to the Black and Brown community to explore the craft beer culture...[which] is still nascent among its predominantly Black and Brown population" Read more about them at these links: https://lnkd.in/gqePmFi7 https://lnkd.in/gT2kjieJ #JEDI #EDI #InclusiveMarketing #InclusiveBrand #InclusionMatters #InclusiveCommunications #InclusiveBusiness #BlackHistoryMonth

Here's a preview of my latest project - a landing page for a craft beer brewery. The page includes information about their brews, events, merchandise, and a brief overview of who they are and their brewing process. Cheers to the good vibes and great beer! 🍻 🎉

Ballantine was founded in 1840 in Newark, New Jersey, by Peter Ballantine who emigrated from Scotland. Ballantine rented an old brewing site which had dated back to 1805. It was originally incorporated as the Patterson & Ballantine Brewing Company. Around 1850, Ballantine bought out his partner and purchased land near the Passaic River to brew his Scottish ale. His three sons joined the business and in 1857 the company was renamed, accordingly, as P. Ballantine and Sons. By 1879, it had become sixth-largest brewery in the U.S., twice as large as Anheuser-Busch. In the mid-1960s the company went into decline. It was losing market share to lighter lagers with less alcohol content. (Hmmm … sounds modern day familiar 🤔) Despite advertising efforts to revive the company, the owners agreed to sell the brand, the company, and all their assets … to the Falstaff Brewing Corporation. The name would be used for the next 115 years, until the company closed its brewery in 1972. And that’s part of the history of beer in America. “The best beers are the one we drink with fiends.” — Stephen Carter King Source: Beer History in America #BeerHistory in #America #NewJersey #Ballantine #ScottishAle #Falstaff #Beer #CraftBeer #NonAlcoholicBeer #Cider #Microbreweries #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy and ‘The Beerconomist’ & CEO of Beerconomy • Market Analyst • Speaker • Futurist & Author • with beer market trends, insights, data and forecasts Publisher: The Beerconomist

In my latest exploration of the craft brewing industry, I delve into a pressing question: What comes after the era of IPAs? Join me as I discuss the evolving tastes in the beer world with Peter Bouckaert; from the potential resurgence of Belgian beers to the rising popularity of seltzers. I share insights from industry experts on current trends and what the future might hold. Are we witnessing the dawn of a new era in craft brewing? How are changing consumer preferences impacting breweries? 🎥 Check out my new video "Craft Beer Dead? What's the Next IPA?" to discover more and share your thoughts on these emerging trends. Your insights could help shape the future of brewing! Watch here: https://lnkd.in/eX2T5mMA #CraftBeer #BrewingIndustry #BeerTrends #InnovationInBrewing

No one should be surprised. Yet beer sales are about to accelerate at warp-speed. Since we’re in May, the three-day weekend known for the Monaco Grand Prix, the Indianapolis 500 🏁, the Coca-Cola 600 NASCAR Race, and Memorial Day 🇺🇸 Weekend — the unofficial kickoff to Summer near month’s end — you’ll start seeing TONS of Ads and promos around the 10th of May. I can’t wait🍻! If you missed this post yesterday, I thought I’d share it again as we head into the weekend … Since Craft Beer is only 13.3% of the U.S. beer market according to the Brewers Association, with Import’s share at 23.2%, other Domestic beer is 63.6% share — and the math reported in the article below really doesn’t matter. But let’s not quibble. The floodgates are about to open. There’s going to be a boatload of beer sold and gulped between the last weekend of May and Labor Day weekend and the best Craft Beer can hope for is about 10% share. Yet these are percentages — volumes will actually grow substantially. And that’s a great thing. As I don’t pay my bills in percentages. “The best beers are ones we drink with friends.” — Stephen Carter King Source: Brewbound #Beer #DomesticBeer #ImportBeer #CraftBeer #ConsumerBehavior #BrandAwareness Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy Beer Market Analyst + CEO of Beerconomy Beerconomist and Thought Leader Catalyst delivering market trends, insights, data and forecasts Publisher: The Beerconomist

Interested in what makes a good beer? Look no further than Moksa Brewing! These guys know their stuff when it comes to brewing the perfect pint. Recently, I had the pleasure of editing a project with them and learned so much about what goes into making a truly great beer. Now I'm curious, what's your favorite beer company and why? Share your thoughts in the comments below! 🍻 #beerlover #brewery #craftbeer

The Business of Beer Coming from the home of Guinness, a brand that is synonymous with Ireland, we Irish have an appreciation of beer being part of a national identity: think Heineken and Carlsberg as being associated with their home countries, also. But the brewing industry is much more complex than that, with major corporations holding a multitude of national and international brands. So where does a national brewery such as Bofferding fit? How does it compare with the many local and regional brewers in Germany, for example? Where does it sit vis a vis the craft beers and micro-breweries? What are the challenges - quality raw materials, water purity and distribution to name but a few? Join us for a presentation on this by Mathias Lentz, Director of Brasserie Nationale on 10th July, 2024 at 18.00 (Registration) to hear these topics addressed. The presentation will be followed by a Q&A which in turn will precede a tour of the brewery and beer tasting. Canapes will also be available. Registration Prior registration necessary by clicking on this link https://lnkd.in/ee9wFSbs   Or by sending a mail to info@ilcc.lu

Our latest article on Craft Beer & Brewing delves into the secrets of saving tens of thousands in labor, increasing production, and boosting sales by more than $500,000. Don't miss out on these game-changing strategies. Read now and transform your brewery today! https://hubs.la/Q02dP6Rc0

Craft Beer Brewing: Sip Your Way to a Side Gig Are you a beer enthusiast who has always dreamt of turning your passion into a profitable venture? Craft beer brewing might just be the side gig for you. With the growing popularity of craft beers, there has never been a better time to explore the world of home brewing and potentially turn it into a small business. Learn about the benefits of craft beer brewing as a side gig, how to get started, and tips for building your brand. Discover legal considerations and start your exciting and rewarding journey into the world of craft beer brewing. Have Annie read you this article https://lnkd.in/ehP9T8zh