Florida Public Relations Association (FPRA)’s Post

New blog post on RPR Riffs: The Public Relations Playbook The Art of Apology: Mastering Graceful Recovery from Brand Mishap Missteps can happen in brand management. But how a brand responds can make all the difference. Enter the realm of Public Relations and the delicate art of apology…

🚨 I often push back on clients who want to issue #pressreleases to the wire 🚨 I work with strapped #startups with limited #marketing budgets. Can I justify $3k spend - what’s the ROI? Coverage isn’t expected. Instead? I take the news and draft a targeted pitch and send it to the reporters I know/think will be interested. I can likely get more interest in phone/email interviews. And coverage is much more likely. With this approach, all you need is a simple blog post covering the details of the news. You can have a video demo, product screenshots, and other digital marketing assets, and then a call to action if applicable (free trial/sign-up, etc.). Are you still with me? If you learn one thing from this post, learn this: you don’t ALWAYS have to issue that press release 😉 #prtips #prhelp #prfreelancer #prpros #publicrelations

New on the RPR blog! From Mistake to Opportunity: Turn Negative Press into a Positive Every brand, no matter how meticulously managed, can face its moment in the not-so-favorable spotlight. But here's the silver lining: every PR challenge can be a chance to shine even brighter…

🎙️ Interested in having TC Public Relations give a PR workshop at your organization? Checkout this testimonial from a recent speaking engagement at the Leadership Institute. 📰 Direct message me to schedule a public relations workshop at your next association meeting or a one-on-one Zoom session. www.TCPR.net #LegalPR #PublicityMatters #LawFirmSuccess

Twenty years in communications, media and public relations. If you look closely, you can see one line on my forehead for every year! It was an honor to talk with Abha Garyali from Adgully ME about how the industry has evolved, what has happened to the media sector and how it is addressing big issues such as sustainability. Have a listen to the conversation, and please don't count the lines! #communications #publicrelations #middleeast As usual, link is in the comments!

Learn how businesses, governments and individuals use PR to create and maintain stakeholder relationships, drive business results and enhance reputations. Whether you are new to public relations, a seasoned communications professional or a manager interested in better understanding the strategic PR landscape, you will find the #StrategicPublicRelations Certificate key to mastering public relations skills and strategies to advance in your career. Learn more at https://ow.ly/H5ip50QgsTc

From our very own Todd Barrish on the state of PR today: “Public relations has always been a dynamic field, but we can all recognize that the pace of change we’ve seen in recent years is unprecedented. The digital revolution continues to transform how we communicate, how brands are built, and how reputations are managed. In this environment, the role of PR has never been more critical. It’s not just about crafting messages or managing crises; it’s about being a part of the strategic heartbeat of an organization, helping to guide the decisions that impact public perception and influence long-term success.”

🎙️ Interested in having TC Public Relations give a PR workshop at your organization? Checkout this testimonial from a recent speaking engagement at the Leadership Institute. 📰 Direct message me to schedule a public relations workshop at your next association meeting or a one-on-one Zoom session. www.TCPR.net #LegalPR #PublicityMatters #LawFirmSuccess

Fellow #PR practitioners: did you know that April is APR Month for the Public Relations Society of America (PRSA)? I received my Accreditation in Public Relations (APR) in 2007 and have maintained the credential since then. I look back at it as a pivotal career moment, changing the way I approach my work and helping me build PR programs that moved me from tactician to being a business partner. One thing I really like about the APR is it tends to signify that people with the credential are committed to ethical practice. The stereotypes of PR and many of the most-visible PR people on TV are not the role models we need for our profession and the people we serve. APRs are. I encourage PR professionals everywhere to consider pursuing the APR. It is a challenging process, but the upsides make it all worth it. Learn more (and start your journey) here: https://lnkd.in/g6g_vJKi

Being a journalist influenced every aspect of my 20-year career in strategic communications + I’m honored to share some insight with the Public Relations Society of America (PRSA) about the transition from scribe to spokesperson. Join me + other experts for their thoughts on taking the PR leap + maximizing your knowledge + skills in this new chapter!