Florin Muraru’s Post

Calling all Pharma Marketers! Unlock the power of patient testimonials in your promotional strategies! 👥 Gone are the days of generic advertisements. Today, authenticity reigns supreme, and what better way to showcase your product's impact than through the heartfelt stories of those it has touched? Patient testimonials provide a profound connection, resonating with your audience on a personal level. They breathe life into your brand, painting a vivid picture of real-world results. But it's not just about heartstrings; it's about data too! 📊 Collecting patient data is the cornerstone of evidence-based marketing. It's not just about anecdotes; it's about hard numbers backing up the claims. 📈 Take a cue from the legendary Mel Mann's recent LinkedIn post featuring the world's longest-living Gleevec survivor. 🏆 This powerful narrative showcases not only the effectiveness of the treatment but also the resilience of the human spirit. 💪 Now, the big question: Can other brands pick up this idea? By leveraging patient testimonials and robust data, every brand has the potential to inspire and empower. 🌟 #PharmaMarketing #PatientTestimonials #DataDrivenSuccess

Gleevec’s Anniversary On 10 May 2001, #Gleevec (#Imatinib) was approved by the FDA for use in Chronic Myeloid Leukemia (CML) and made the cover of TIME Magazine. It now works for 11 different types of #cancer. I was blessed to enter the Gleevec phase 1 clinical trial when it began 3 years prior, in 1998, and I became the World’s Longest Living Gleevec Survivor. When I was first diagnosed, in January 1995, I was given 3 years to live. However, I was able to get “Today’s medicine Yesterday,” and that 3 years became 30 years. #ClinicalTrials are a way of getting “Tomorrow’s Medicine Today.” #ClinicalResearch #TKI

A Global Patient and Carer Experience Survey published by Acute Leukemia Advocates Network provides some key findings into the patient experience of people #LivingWithLeukemia, highlighting the true impact of the condition and the need for action in cancer care. Some key insights from the paper include the challenges around recognition and diagnosis, particularly in those with a chronic leukemia condition. Reports like these that highlight the patient experience are crucial to understanding the issues that those living with cancer face, so we can address these challenges together 💚 For more insights read the full paper at the link here 👉 https://lnkd.in/ejUGjxhC

Every year on September 15th, we observe 𝗪𝗼𝗿𝗹𝗱 𝗟𝘆𝗺𝗽𝗵𝗼𝗺𝗮 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗗𝗮𝘆, highlighting a disease that affects approximately 150,000 people in Italy alone. Lymphoma is a type of cancer that 𝐚𝐟𝐟𝐞𝐜𝐭𝐬 𝐭𝐡𝐞 𝐥𝐲𝐦𝐩𝐡𝐚𝐭𝐢𝐜 𝐬𝐲𝐬𝐭𝐞𝐦, which is composed of cells and tissues responsible for defending the body against external agents and diseases. It develops due to an alteration of the lymphocytic cells found in the lymph nodes, spleen, thymus, bone marrow, and other organs of the body. 🦠 This observance is an important opportunity to raise awareness about the 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐞𝐚𝐫𝐥𝐲 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐢𝐬 and to share the latest advancements in research and therapeutic innovations related to the disease. 🏥 #worldlymphomaawarenessday

On 15 September, we celebrate World Lymphoma Day, a disease with more than 500,000 new diagnoses each year worldwide. Today, we remember the importance of prevention and early detection of lymphoma. This disease can present with symptoms such as swollen lymph nodes, fever, unexplained weight loss, night sweats and extreme fatigue. As a physician and specialist, our role is critical in educating patients about the symptoms of lymphoma and the need for regular diagnostic testing. Let´s fight against lymphoma! #SistemasGenomicos #SYNLABEspaña #Cancer #Oncologia #Prevencion #Salud #Servicio #Integral #MedicalExcellence #ExcelenciaMedica #LaboratorioMedico #DíaMundialDelLinfoma #Linfoma #Prevención #Salud #WorldLymphomaDay

🩸 Blood Cancer Awareness 🩸 Did you know that blood cancer affects millions of people globally each year? There are three main types: leukaemia, lymphoma, and myeloma, each impacting the blood, bone marrow, or lymphatic system differently. Early detection can be life-saving! Look out for symptoms like: 🔸 Persistent fatigue 🔸 Unexplained weight loss 🔸 Easy bruising or bleeding 🔸 Frequent infections If you or someone you know is experiencing these, don't hesitate to seek medical advice. Together, we can raise awareness and help those fighting this battle. 💪❤️ #Ramahospital #BloodCancerAwareness #FightBloodCancer #HealthMatters

Glioblastoma (GBM) is the most common, complex, treatment-resistant, and deadliest type of brain cancer. The current standard of care can drastically reduce a patient’s quality of life and there’s on 4 drugs that have been approved by the FDA for treatment. Glioblastoma Awareness Day recognizes the urgent need and efforts made to find a cure and create a better quality of life for those living with this complex disease. For more information on Glioblastoma, visit https://ow.ly/fiA450SBCul. #GBMDay

Today, for 🎗️World Lymphoma Awareness Day (WLAD), we raise awareness about lymphoma, a common yet often misunderstood blood cancer. 🔍 Early detection is key. Recognizing symptoms like swollen lymph nodes, unexplained weight loss, fever and persistent fatigue can greatly improve the chances of successful treatment and survival. On WLAD, let’s encourage everyone to be proactive about their health and seek medical advice promptly, if these symptoms arise. 🩺 #WorldLymphomaAwarenessDay #WLAD2024 #LymphomaAwareness #BloodCancer #EarlyDetection #CancerResearch

Today, for 🎗️World Lymphoma Awareness Day (WLAD), we raise awareness about lymphoma, a common yet often misunderstood blood cancer. 🔍 Early detection is key. Recognizing symptoms like swollen lymph nodes, unexplained weight loss, fever and persistent fatigue can greatly improve the chances of successful treatment and survival. On WLAD, let’s encourage everyone to be proactive about their health and seek medical advice promptly, if these symptoms arise. 🩺 #WorldLymphomaAwarenessDay #WLAD2024 #LymphomaAwareness #BloodCancer #EarlyDetection #CancerResearch

Today, for 🎗️World Lymphoma Awareness Day (WLAD), we raise awareness about lymphoma, a common yet often misunderstood blood cancer. 🔍 Early detection is key. Recognizing symptoms like swollen lymph nodes, unexplained weight loss, fever and persistent fatigue can greatly improve the chances of successful treatment and survival. On WLAD, let’s encourage everyone to be proactive about their health and seek medical advice promptly, if these symptoms arise. 🩺 #WorldLymphomaAwarenessDay #WLAD2024 #LymphomaAwareness #BloodCancer #EarlyDetection #CancerResearch