fluent360’s Post

Attennn-tion, brands! 🎖️ Let’s march through the marketing battlefield with Greg Potapenko, our seasoned strategist. He’s not just a marketer; he’s a commander-in-chief of campaigns, leading the charge with precision and flair. Launching Campaigns🚀 Greg doesn’t just fire shots; he launches campaigns like projectiles. His secret weapon? Conversion-optimized funnels that hit the bullseye every time. Battle-Tested Tactics 🔥 Greg maneuvers the digital landscape stealthily, targeting competitors one click at a time. Intel Gathering 💡 Greg’s intel network rivals any spy agency. He deciphers data faster than a code breaker, turning insights into winning strategies. ROAS Recon 📊 Return on ad spend (ROAS) is his battle cry. He calculates it with honed precision, ensuring victory for his clients. Decorated Marketer 🌟 Greg’s awards? More than a general’s medals. His campaigns shine brighter than polished boots on parade day. So fall in line, brands! Greg is leading the charge, and success is the only destination. 🎯💪 Watch Greg’s video introduction on YouTube 🎥 Connect and collaborate with Greg on Cansulta today (Links in Comments👇) #DigitalMarketing #DigitalMarketingStrategy #MarketingStrategy

Considering gated offers as a marketing strategy? Reaching high-value communities like #GenZ, #teachers, #military and #healthcareworkers is a smart move, but getting your offer in front of a new audience can be challenging. Our latest blog explains how to assess your internal capabilities and needs, choose the right agency and data partners with our new Marketing Hub and DataConnectors and tap into free resources to optimize your marketing and drive successful campaigns.   https://ow.ly/2tST50QHWFf    #Offer #Discount #Deal #Reward

"Sure I have a personal brand, I'm a Soldier." Um, maybe we need to rethink personal branding in the military 🤔 Personal branding, using tools like LinkedIn, is an essential part of preparing to transition out of the military. It's a primary reason why so many strong voices advocate for military members to become active on LinkedIn. Here's the thing: military members already manage their personal brand. Our community is small and our reputations precede us as we move between jobs. Defining our personal brand, and leveraging tools to do it at scale, is not a great leap from how we already manage our brand in uniform. But, in most cases, we have to intentionally disconnect our rank from our brand as we prepare to exit the military. "My personal brand is, I'm a Major" No dude. "Ok, I'm an operations officer" Still wrong. "I'm a adaptable, empathetic leader that leverages technology and interpersonal skills to help organizations and people meet their full potential". I like it! Now let's broadcast that brand! Don't wait until you're retiring to begin figuring out, and broadcasting, your brand. There are countless tools available to help. Start today! What tips do you have for military members to manage their personal brand? #military #militarytransition #civilian #branding https://lnkd.in/eWdB-vR2

I do believe that some of my marketing strategies for Aerial Resupply Coffee are working. Brand awareness is working. Digital advertising is not. I am a Google ads and Meta ads wannabe - and I know that. What’s funny is that while I’m doing my best, I know hands down there is someone out there who truly knows how to scale these ad platforms and get max ROI out of them. Clearly it’s not me. One day I’ll meet the right person. I once had a business consultant (not Chris) hit me up and try to sell me on the idea of MDMP to build my marketing strategies. He was unaware of my experience. Clearly I said no. Can it work? I suppose. Are there better ways now? Yes. Anyway, I have more ideas than time to make videos - and then it gets jumbled. Have a great weekend. Share the message of ARC with someone you know. And stay caffeinated. Aerial Resupply Coffee #veterans #coffee #marketing #military #transitioningmilitary #digitalmarketing

When auditing any kind of marketing, whether it's big picture strategy, or looking at webpage copy, I try to remind myself of something. It's the concept of only adding, removing, or changing something because that's what NEEDS to be done. We can get caught in three weeks of 1.5hr meetings talking about the design of something trivial. What will give your marketing an edge is making non-emotional decisions, and taking action quickly. That will give you more time to adjust things as more data starts pouring in. Example: Why do you want the CTA there instead of here? Is it a random personal preference or do you have the data showing that people are spending more time on that portion of the page? Hard data? Great, move the CTA. Personal preference? Why are we wasting everyone's time with this? Hi 👋 I'm a fractional marketing professional. Hit me up for Email, Campaign Management, MOps, and Demand Gen. *NO CURRENT AVAILABILITY* ----------- #marketing #marketingoperations #marketingops #mops #demandgen #emailmarketing #army #military #veteran #freelancer #lawenforcement #leo

Great article for business and individuals on how to adapt and utilize military intelligence tactics and processes for business success. A recommended read for leaders and anyone with military backgrounds who are transitioning to the civilian workforce Adapt , Evolve and overcome.

The One Thing... which is common in Marketing and War is... Single and most UNEXPECTED Move. In Army, Successful Generals study the battleground and look for one BOLD Stroke that is least expected by the Enemy. Finding ONE is Difficult. Finding More than One is usually Impossible. The only thing that works in Marketing is a Single Bold stroke. That's all for now. Liked It??? Please follow Sanjeev Kumar for more "Marketing" Strategy and Tips. P.S. #Marketing #MarketingStrategy #LinkedInforCreators

"Tactics without Strategy is the NOISE before Defeat" - Sun Tau (Chinese Military Strategist).  And yet, SMEs and Small Business Owners continue to deploy tactics like routine and random posting with no strategic approach or core strategic guidance when it comes to Linkedin and other social media marketing!  I understand the budgetary constraint, but still, mere tactics will almost always cost you too much and return too little.  #digitalamarketing #digitaladvertising pic adapted from: "The Get Things Done Book", Krogerus and Tschapppeler, nd., pp 77 https://lnkd.in/dpJcv8hc

Al Ries said in the Marketing warfare book: War and marketing have many similarities. Military generals who fight today’s war with the last war’s weapons are no different from business generals who fight today’s marketing war with advertising when they should be using PR. Yesterday it was armor. Today it’s airpower. Yesterday it was advertising. Today it’s PR. #Business, #Marketing, #marketingwarfare #Positioning #Strategy #advertising #PR #publicity #Public_Relations #Al_RIES