The process of writing a business case = a good framework + your buyer’s words. It's a process of filling in the blanks, kind of like that game, Mad Libs. When you approach your business case this way, you'll quickly see where you don't have enough inputs to complete the framework. Where are the gaps that you need to fill in, together, with deeper discovery? In other words, a solid business case framework gives you a point of view on: - When to linger on a topic vs. when to push ahead. - Where gaps and assumptions still exist in the storyline. - Whether the input you’ve gathered is compelling, or not. Check out an example in this week's write-up: https://lnkd.in/gBUyB6YP
