Fluro Ltd’s Post

Your customers, prospects, and partners are sharing intent, buying signals, and what they are interested in potentially buying. That is a lot of noise and if you are not listening to what they are sharing with you, you are missing a big opportunity or even worse they are going to your competitors. B2B marketers are still guessing why their customers buy, if you know why they buy you can make this repeatable. Don't miss your chance to learn from industry experts JoAnn Tillman, Melissa McConnell, and Vincent DeCastro. They will discuss ABM, Partner Marketing, and best practices. #demandgeneration, #demandgen, #ABM, #contentintelligence, #revenueintelligence, #personalization https://lnkd.in/e4Ji8xRE

Find out how we helped Sonova Group to drive $1.18m in marketing attributed pipeline with a standout creative campaign that changed perceptions, and won 'Highly Commended' at the 2023 The Drum awards for B2B 📈🏆 Read the case study: https://okt.to/OrS6mw #b2bmarketing #awardwinning #thedrumawards #b2bcreative

Mixing up how I speak about some of my favourite B2B topics on LinkedIn. This is my first post in the series 'Unpicking great go to market strategy'. Discover how Stanley zeroed in on the benefits and true value of their steel reusable drinks bottle 'The Quencher', reprioritised their target audience and grew sales to $750 million. Let me know if you enjoyed/learnt something/hated it. Send me a message to see how Magnus Consulting | Certified B Corp can support your GTM strategy. #gtmstrategy #gotomarket #gotomarketstrategy

Preeti Saini of IFS shared her marketing moves and wisdom with us. The conversation covers everything from the foundation of a global marketing strategy to the strategies that ensure a robust pipeline of prospects. Preeti is a big advocate for aligning sales and marketing. Check out the interview here. #marketing #sales #pipeline

If you’re not geofencing trade shows and conferences with your company’s messaging, you’re missing out on valuable opportunities to nurture! Check out this example of Cheap Trick’s Rock’N Vodka used Mediatwist’s Geofencing and it worked better than a human sales team in market. #geofencing #socialmedia #b2b #digitalmessaging #mediatwist

Ever felt like your awesome B2B products or services were just not getting the recognition they deserved? 💼 89% 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐬𝐚𝐲 𝐭𝐡𝐚𝐭 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐢𝐬 𝐭𝐡𝐞𝐢𝐫 𝐭𝐨𝐩 𝐠𝐨𝐚𝐥. Yet, achieving it can feel like shouting into the void without the right strategies. 📈 Today, let's explore 5 proven tactics to elevate your B2B brand above the noise and into the spotlight. ➡ Swipe the carousel #B2BMarketing #BrandAwareness #MarketingStrategy

It was great to catch up with Preeti Saini of IFS for our B2B Spotlight Series, getting the lowdown on her approach as SVP Global Marketing 🌍 We talked about: 🎀 Tying campaigns together with a coherent 'red thread' 💡 Seizing the opportunity to put your brand name in lights 🌡️ Measuring the heat of campaign perfomance 🏈 And how college football is helping IFS engage targets Thanks for sharing your time and your insights, Preeti! Check out the comments for the link to our full Q&A ⬇️ #GlobalMarketing #MarketingStrategy #B2BMarketing #MarketingAgency #PRAgency

Navigating the terrain of Values-Based Marketing: Our recent blog uncovers the 5 common missteps brands make and how to steer clear. Dissect the Bud Light-Dylan Mulvaney campaign, backed by insights from Resonate's AI-powered engine, rAI. 📊 Read now 👉https://lnkd.in/gHuctzf3 #ConsumerInsights #MarketingTrends #AIPowered #BudLight #B2B

Let’s be real. We’re a little skeptical of most award shows...but the Pinnacle Awards are different. Read why and explore our award-winning campaigns in our latest article: https://lnkd.in/g9DDR3qi #PinnacleAward #MarketingAward #B2Bmarketing #Digitalmarketer

Ever wonder how much value B2B companies derive from trade shows and events? They are staples of the industry and often the most expensive items on company budgets. Dan McDade and I discussed some of the key points of my book “Trade Show and Marketing,” in which shared my research on the benefits of trade shows. https://lnkd.in/gRYfKCkJ Thanks to Richard Guha for the endorsement! #tradeshows #B2Bmarketing #tradeshowmarketing