Take the Arts and Culture Health Check now to find out how strong your organisation is at: -Attracting Attention -Creating Relevance -Building Trust -Driving Engagement -Developing Relevant Strategies https://lnkd.in/e2DJ8J2m #Arts #Culture #Heritage #Museum #MuseumUK #Charity #CharityUK #ArtCharity
Consultant for the arts, heritage and cultural sector at Flying Geese Consultancy. Trainer and speaker in arts marketing and audience development. #Arts #ArtsCulture #ArtsHeritage #Heritage #Culture
Why is proposition important for audience development? How relevant is your proposition to your audiences and how confident is your team at ensuring that your proposition is central to you audience development work. What is proposition? In our ever-changing word of arts and culture, connecting with our audiences has never been more important. There are so many opportunities available, from theatre, dance, music, visual arts, museums, libraries, heritage and opportunities to get participate and create art themselves that audiences are having to choose which ones to get engaged with and which ones should pass them by. But how do audiences do that? How do they decide which to engage with and which to let go? They ask themselves three very important questions: • Who is this organisation? • What are their values? • What do they do? • Why is this important? These questions, when combined, make up your Proposition, a succinct summary of what makes your organisation distinct and why people should engage with it. A well-crafted proposition addresses the needs and desires of your target audience, aligning with their expectations and aspirations while highlighting the unique benefits of your offer and your organisation. Proposition is important in audience development because it helps you… Attract Attention: A clear and compelling proposition grabs attention and helps you stand out from the crowd. Create Relevance: Your proposition should resonate with the values, interests, and needs of your audiences. By aligning with them you make your offer more relevant and appealing. Build Trust: Consistency in delivering on your proposition builds trust. When audiences know what to expect, and then they receive the promised value, they are come back for more and recommend you to their friends. Drive Engagement: A strong proposition enables you to build deeper engagement with your audiences by creating an emotional connection. When audiences feel understood and valued, they are more likely to participate actively and become loyal supporters. Develop relevant strategies: Your proposition informs your overall audience development and marketing strategies. Making sure that your proposition is central in your audience development is essential for successful and meaningful audience development. By focusing on your proposition, you are not just promoting your organisation or events; you are inviting your audience to be part of something unique and valuable. How strong is your team at putting proposition first? Take our Arts and Culture Health Check to reveal your strengths and areas for growth, and get a set of bespoke recommendations especially tailored to your organisation and take your audience development to the next level. Take the assessment now: https://lnkd.in/eqAnSwGZ Find out more here: https://lnkd.in/eNikvmtx #Arts #Heritage #Culture #ArtCulture