Flywheel’s Post

How can you leverage Amazon Marketing Cloud (AMC) before, during, and after peak events? AMC provides #CPGbrands with a comprehensive view of consumer behavior throughout deal events, identifying the most valuable customers and fueling long-term growth—no more guesswork needed. Prime Day 2024 marked its 10th year, spanning 23 countries. Amazon reported it as the largest Prime Day event ever, with millions of shoppers and endless deals. But did it meet advertisers’ expectations? Flywheel has analyzed the data, examined the impact of a personalized UX, and uncovered critical insights from AMC to help you understand how these factors influenced key metrics like NTB rates, reach, and deal seeker behavior 🔗 https://bit.ly/3AvWN65 #PrimeDay #Amazon #AmazonAds #AMC #PrimeDay2024 #eCommerce

AI-powered shopping success no longer a secret collaborate Victoria’s Secret & Co.., a world-leading intimates retailer, charts a new course with Google Cloud AI to enhance online shopping experiences and accelerate core business operations. Click the link to read👉 https://lnkd.in/eP4CHj_g Want to read more News Spotlight articles like this? The latest Industry News, Video Exclusives, Expert Opinions and more! All available at https://lnkd.in/eriUzE8 #DCSmagazine #DataCentreSolutions #NewsSpotlight #GoogleCloudAI

🎯 Amazon masters the UX game and it’s all because they listen to their customers! 🎯 Hate it or love it, Amazon represents half of online transactions and has a massive impact on how e-commerce websites are designed. One of the reasons Amazon is an unstoppable selling machine is that they focus the entire experience around their customers and how they use the platform. The latest example I came across is this product sharing widget that pops up as soon as you screenshot a product. 📸 They just get it… why would anyone screenshot a product? To send it to someone and ask their opinion. In my case, I wanted my friend’s feedback on a set of mountain bike pedals. Amazon listened to their customers and streamlined that process. I love how they even included emoji shortcuts for the recipient to reply quickly. Have you ever seen this feature anywhere else? #Ecommerce #UserExperience #CustomerJourney #Innovation #Amazon #DigitalMarketing

Exciting News! Introducing our latest project: Real-time Sentiment Analysis of Flipkart Product Reviews! 🎯 Project Objective: Dive deep into customer feedback to categorize reviews into positive or negative sentiments and gain valuable insights into customer satisfaction. 🔍 Key Highlights: Instant Insight: Our application categorizes reviews into positive or negative sentiments, providing immediate feedback. User-friendly Interface: With a sleek design, our app ensures a seamless user experience, making it easy for anyone to navigate and understand. Scalable Deployment: Designed for scalability, our application is deployable on AWS Cloud, ensuring accessibility for a wide audience. Here's a sneak peek of the user interface I've designed for this project. Users can enter their reviews, and the system will predict the sentiment of the review. Access the application through this link: http://54.225.59.20:5000/ If you want to learn more, dive into this! Through my GitHub: https://lnkd.in/gaznJvT5 I extend my heartfelt appreciation to Kanav Bansal for their invaluable guidance and support throughout this endeavour. Their expertise and mentorship have significantly contributed to my professional growth and development in the field. #InnomaticsResearchLabs #SentimentAnalysis #CustomerFeedback #MachineLearning #DataInsights #Flipkart #ProductReviews #RealTimeAnalysis

Deliver better retail experiences for customers and drive engagement with Azure Analytics!  Discover how you can harness this technology to optimize customer interactions across all channels, ensuring personalized, seamless shopping journeys.  Learn more about transforming retail with Azure on our blog: https://lnkd.in/drqnBkyb  #AzureAnalytics #RetailAnalytics #Retail

Amazon is the gift that keeps on giving! Thank you once again for validating our platform!!!! 💘 shopperGPT is our SaaS platform that delivers plug and play APIs to add GenAI, hyper-personalization AND visual search to any e-commerce search bar, resulting in 10-20x performance boost in product discovery. Think seconds vs. minutes! (for companies not named Amazon! 😉 ). https://lnkd.in/gu7neyqB #visualsearch #genai #visualAI #shopperGPT #hyperpersonalization

Did you tune into the National Retail Federation's State of the Industry? ❓ What were your key takeaways? 💬 ➡️ We weren’t surprised that they identified convenience as the top #Retail trend for 2024. Customers abandon entire carts when they can’t find one item – of course they’re willing to pay more for convenient, frictionless shopping experiences. If convenience is king, then continuing to focus on customer-centric retail is imperative. Retailers must embrace our next-gen, #AI-first solution powered by Google Cloud Vertex AI Search for Retail that leverages data to predict and respond to customer desires. By curating personalized, streamlined shopping experienced, your #eCommerce business can generate more conversions, earning you a bigger cut of 2024’s projected $5.2 trillion in retail sales. 💰 More of the NRF’s 2024 insights: https://bit.ly/3POqBA1. #SearchAI #RetailAI #eCommercePersonalization

Meet Rufus, Amazon's latest AI-powered shopping assistant designed to elevate your online shopping experience. Featuring personalized recommendations and in-depth product information, Rufus simplifies the process of discovering the ideal products. What does this mean for you as an Amazon Seller: The content you provide to the algorithm holds greater significance than ever. Consider the recent expansion of Amazon's search term character limits from 250 to 500 – Now you know why. Make sure you have your product content optimized! Conduct a thorough review of your listing, ensuring that your title, bullet points, and A+ content are optimized. Remember, even the alt-text for your images plays a crucial role here. It's still in Beta, Rufus will progressively roll out to additional U.S. customers in the coming weeks. #amazon #amazonvendor #amazonseller

In today’s competitive scene, giving your customers a personalized experience is super important. That’s where Amazon Personalize steps in, providing a solid tool for businesses to customize customer interactions on the fly.   With Amazon Personalize, you can: - Boost Customer Engagement: Make personalized suggestions for each user by using machine learning, and you don’t even need a team of data scientists. - Increase Sales and Loyalty: Customized experiences really do lead to better conversion rates and happier customers, which means more revenue and long-term success. - Seamless Integration: Whether you want to add personalization to your website, emails, or app, Amazon Personalize fits right in with what you already use.   Amazon Personalize isn’t just for the big companies - it’s a flexible option for businesses of all sizes. If you're looking to elevate your customer experience, now’s the perfect time to check out what Amazon Personalize can offer!   And best one! For now, it’s free for first 2 month. Check it yourself - https://lnkd.in/dR-jBvxA   #AmazonSales #AmazonAI #CustomerExperience #AmazonPersonalize #MachineLearning

In the digitally-jolted landscape we find ourselves in, customers have quickly come to expect more and more, making customer experience (CX) the ultimate differentiator. Within this space, there's a single mindset shift that forward-thinking businesses are making to elevate their bottom line: transforming contact centres from mere cost centres to revenue-generating powerhouses. It's by no means a straightforward task, but with the right planning and implementation, it's possible for businesses of all types to unlock the untapped potential of contact centres, boost customer loyalty, and drive substantial revenue growth. Find out how you can do the same here ➡️ https://lnkd.in/ggYYsxsp #AmazonConnect #AWS #CCaaS #DigitalIsland #DigitalTransformation