Focus Lab’s Post

Things are off to a 🔥 start. We've still got a couple of spots left for b2b startups and scale-ups that want to unlock instant yet sustainable b2b growth. Get in touch and stay tuned for some cool stuff coming soon! https://lnkd.in/dsXFU36Z ✌️ #growthasaservice #b2bgrowth #marketingstrategy

Selling a B2B SaaS product that people perceive as 'boring' and puzzled how to stand out? This daily reflection will give you an idea that could be your breakthrough. It's my summary of the interview I did with Rory Codrington, CEO of Trust Keith • The DPO-aaS for Scale-Ups Be Remarkable #saas #entrepreneurship #startupstrategies

What common mistakes are made in building for different customers? Avoid pitfalls with targeted strategies.   #StartupFeedback #TargetMarketTraits #BuildingForDifferentCustomers When it comes to building for different customers, there are some obvious things that are often missed but can make a huge impact on your startup's success. Here are a few key points to consider: - B2C: Remember, success is all about reaching one customer at a time. Focus on your margin and the volume of customers you need to ... Source: https://lnkd.in/g6CbyAC3 #mymetric360

What common mistakes are made in building for different customers? Avoid pitfalls with targeted strategies.   #StartupFeedback #TargetMarketTraits #BuildingForDifferentCustomers When it comes to building for different customers, there are some obvious things that are often missed but can make a huge impact on your startup's success. Here are a few key points to consider: - B2C: Remember, success is all about reaching one customer at a time. Focus on your margin and the volume of customers you need to ... Source: https://lnkd.in/gZKX-5Hz #mymetric360

Last year, I decided to launch a brand new business (from scratch) and build it in public. Here’s why 👇🏼 I had come across the concept of "building in public" previously and think it's a great idea. However - I noticed that most businesses wait until they are successful to start building in public: "We're at £10m ARR and building to £20m ARR...!" That is very courageous but it's not very relatable for the typical SME business owner. I don't think I have seen somebody build a normal, bootstrapped business from scratch in public. So, that's what we set out to do. #buildinpublic #b2b #growth #marketing

What common mistakes are made in building for different customers? Avoid pitfalls with targeted strategies.   #StartupFeedback #TargetMarketTraits #BuildingForDifferentCustomers When it comes to building for different customers, there are some obvious things that are often missed but can make a huge impact on your startup's success. Here are a few key points to consider: - B2C: Remember, success is all about reaching one customer at a time. Focus on your margin and the volume of customers you need to ... Source: https://lnkd.in/gpeMKVSk #mymetric360

Reality check for B2B startups 📢 B2B decision-makers are humans too. So before you use impressive-sounding or fluff language like 'revolutionary' or 'next-generation' on your website... Think: What's so revolutionary about your product - efficiency? What's so next-gen about your product - productivity? Ask yourself these 3 questions to make your copy clear: 1️⃣ What message am I sending on my website/ landing page/ email? 2️⃣ Will my reader understand the message? 3️⃣ Am I prioritizing sounding smart over clarity? Clarity > anything else

A lot of founders and startup executives agree: "What we currently do is not working", and then they just do the opposite... Until that one fails as well. In this episode of a "A Practitioners' Guide to B2B" Anastasia Albert 🇺🇦, Nabeel Hashmi, Berta Menéndez and I are discussing why the Product Marketing Fundamentals should come first. They will help you define the correct Go To Market strategy. Please listen in and comment. #b2b #productmarketing #gotomarketstrategy B2B Practitioners

The next (video) episode of "A Practitioners' Guide to B2B" - of course about Norman Rohr's favorite topic ;) - #strategicproductmarketing and how it can drive #corporatestrategy and #gtmstrategy. Thanks Anastasia Albert 🇺🇦, Nabeel Hashmi, Berta Menéndez and Norm for joining in.

What common mistakes are made in building for different customers? Avoid pitfalls with targeted strategies.   #StartupFeedback #TargetMarketTraits #BuildingForDifferentCustomers When it comes to building for different customers, there are some obvious things that are often missed but can make a huge impact on your startup's success. Here are a few key points to consider: - B2C: Remember, success is all about reaching one customer at a time. Focus on your margin and the volume of customers you need to ... Source: https://lnkd.in/gMRM46VH #mymetric360