Folklore’s Post

🌟 Exciting news! We're launching a new series! Hey friends! I kicked off my copywriting career 10 months ago. Over this time, there's been plenty of brainstorming and post conceptualisation. Some ideas got the green light, while others didn't. But ultimately, I've made my mark in the advertising world. In this series, I'll be sharing concepts and insights rejected by managers but approved by the heart. Stay tuned for a glimpse into the creative process! 💡 #CopywritingJourney #AdvertisingInsights #RejectedByManagersApprovedbyHeart

Put my name into a hat for what looked like a fun, short, light copywriting project. The company wrote back quickly, VERY impressed with my experience and book. I could be a great fit! BUT, before moving on to an interview, they'd like me to do an unpaid test project: Two (2) full TV ad scripts with treatments and the works, with very specific thematic instructions. Almost like it was a real brief? 🤔 😡 This ... for the CHANCE to have a conversation ... about being considered for a short-term, moonlight-hour-hustle gig. It's an "...opportunity to showcase your capabilities and potential contribution to our organization. We look forward to receiving your project test." 🚨 It's an opportunity to showcase how far I'd rather cannonball-fire this request into the blistering, soon-to-eclipse Buffalo sun. 🌞 🌑 🌞 This stuff, Peter Griffin style, grinds my gears. Hashtag: SayNoToUnpaidTestWorkEspeciallyWhenItsObviouslyRealWorkTheyWantForFree Also, remember when hashtags were ridiculously long-winded? Those were the ThrowBackThursday days.

(If the sound is wonky, you can view the video over on Insta: https://lnkd.in/dhuyXAjv) Say the weird thing. This is one of my best pieces of copywriting advice. It always helped my articles go viral. Caveat, you have to know your audience and you have to know that certain jokes only work in certain contexts. The joke I made in this headline definitely would not work under most circumstances, but it worked here. Context is everything. See more of my viral headlines right here: https://lnkd.in/eABvjs2J

Are you looking to create authentic, diverse and inclusive content? If so, you’re in the right place! 🙌   Whether you’re looking to build your brand, launch a new marketing campaign or create content for social media, we offer a comprehensive range of marketing services.   #AuthenticContent #DiverseContent #InclusiveContent #DiverseandInclusiveContent  #DiverseMarketingCampaign #DiversityandInclusion #DandIStrategy #DandI #DiversityandInclusion #Diverse #Inclusive #ReflectTheAgency #InclusiveTalent #InclusiveMedia   Alt Text:   An image with the words: ‘Are you looking to create authentic, diverse and inclusive content?’ The words are in white with orange blocks around them. There is a faded blue-grey thumbprint pattern in the background and an orange border around the image.

What’s the difference between content marketing and public relations? Here’s an easy way to remember: ✍️ Content marketing is about telling product, service and industry stories. 🗣️ PR is about telling your company’s story. Why does the difference matter? Check it out: https://bit.ly/4cQC77J #Brafton #PublicRelations #ContentMarketing

As Valentine's Day approaches, let's take a moment to appreciate the power of words in conveying love, connection, and emotion. While it's a day often associated with romance, as professionals in copywriting, we understand that our words hold significant weight beyond just heartfelt messages. Today, let's channel our creativity and expertise into crafting copy that resonates deeply with our audiences. Whether we're drafting marketing campaigns, social media posts, or website content, let's ensure that every word we choose is intentional and impactful. While the sentiment of love may be at the forefront of many campaigns, let's also remember to maintain professionalism and integrity in our work. Let's strive to create content that captivates but also informs, educates, and inspires. As we celebrate Valentine's Day, let's approach our craft with the seriousness and dedication it deserves. Let's use our skills to create copy that speaks to the heart and drives results for our clients. Here's to crafting compelling copy with heart this Valentine's Day and beyond! #Copywriting #ValentinesDay2024 #valentine #copysella https://wix.to/tIWZDXR

💘 𝗟𝗼𝘃𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗶𝗿, 𝗮𝗻𝗱 𝘀𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴! 💖 Celebrating Valentine's Day is the perfect time to reflect on the importance of creating useful and interesting content that people want to share. Just like crafting the perfect love letter, copywriting involves tapping into emotions, telling compelling stories, and capturing hearts. Whether you're writing a heartfelt message to your significant other or crafting engaging content for your audience, the key is authenticity. Genuine connections resonate most with people, whether expressing love or showcasing the value of your product or service. So, as you spread love and joy this Valentine's Day, remember the power of words in conveying emotion and creating meaningful connections. Let's continue to create content that sparks conversations, ignites passions, and brings people closer together. Happy Valentine's Day to all, and may your words always speak straight to the heart! 💕✍️ #ValentinesDay #Copywriting #ContentCreation #LoveLetters #Authenticity #DigitalMarketing

Social media plays a significant role for marketers who utilize visual content as a key strategy. Have you planned your visual content strategy for 2024 to grab the attention of the audience and reach more potential customers? #videocontent #multimediacontent

What’s the difference between content marketing and public relations? Here’s an easy way to remember: ✍️ Content marketing is about telling product, service and industry stories. 🗣️ PR is about telling your company’s story. Why does the difference matter? Check it out: https://bit.ly/4cQC77J #Brafton #PublicRelations #ContentMarketing