Foot in the Door’s Post

In an era where AI-generated content is ubiquitous, honing your communication skills 🎤 is paramount. AI can craft messages, but only humans can deliver them with the nuance of body language and vocal 🎤 impact. Effective communication goes beyond words; it's about connecting on a personal level, conveying authenticity, and building trust. Enhance your speaking 🎤 abilities and improve your body language to stand out in a crowded digital landscape. Attend workshops, seek feedback, and practice regularly. 🎤 By mastering these skills, you not only differentiate yourself but also ensure your messages resonate more deeply and effectively with your audience. Invest in yourself—be the communicator AI can't replicate. How do you think interpersonal communication needs to change in this new AI generated content 'world'?

A communication strategy is for everyone. A large part of the work I do uncovers needs that go beyond using AI, but are essential to integrating AI. One of them is a strategic approach to internal communications. If you are trying to change your organisation with AI then you might value what I'm about to share...

If, like me, your job requires changing technology or behaviour, this article serves as a very useful reminder of some of the key considerations you need in order to do just that.

Have you ever felt like your voice just isn't being heard? You're not alone! I recently watched a TED Talk by Julian Treasure exploring the power of communication in our digital age, where video content is king! Julian Treasure highlighted some common pitfalls – habits like negativity, gossip, and excuses that can hinder your message. But here is the catch! There are ways to speak with clarity and impact, even online. He offered four key principles for powerful communication: - Honesty  - Authenticity  - Integrity,  - and Love (wishing others well). Mastering these, along with your vocal delivery (think pitch, pace, and volume), can transform you into a captivating speaker. But here's the thing: honing these skills is a time taking process. That's why we created Unscript, a text to video AI tool…. ….designed to complement your voice, not replace it. With Unscript you can: → Create polished videos by focusing on your message and delivery. → Highlight your strengths & show your unique personality & voice. → Amplify your impact with clear visuals & engaging storytelling to help your message resonate with your audience. Your voice is a powerful tool. Use it to create an impact that connects with people. What problems do you face when it comes to communication and video based marketing? Let us know in the comment section below and our team might be able to help you! . . #AI #videomarketing #contentmarketing

How I updated my LinkedIn About Section with AI in 4 easy steps. 1) I studied Matt Barker's About section for inspiration. Because he is one of the best LinkedIn copywriters. 2) I provide Claude information about my ICP and offer. ICP: Corporate leaders/execs with 5-10+ years experience who are only sharing motivational quotes and generic updates. Offer: AI ghostwriting to create super-personalized content and position them as an Authority. 3) I asked Claude to create the first draft. I prompt it to use Matt Barker’s About framework and write in my tone of voice. 4) I made edits to make it my own. I removed lines that were sounding robotic. And made it more clear and simple. Ps. When did you last update your About Section?

I'm not a big fan of vision statements. People seem to go for ad strap lines rather than something that can genuinely inspire and motivate. 'World class inside and out' was a bit of a career low for me. Fortunately AI can help 👇 People often struggle to describe their vision because they're trying to come up with that strap line. We have a different way: 🎙️ Start a meeting with a co-founder or colleague and get an AI notetaker along (like Otter) and start describing how the world will look at some point in the future once your company has had the desired impact on the world or your market. Be as specific or high level as you like 🔍 Copy the meeting transcript or export it from Otter into a file you can download ✨ Enter this prompt into your favourite AI (the stuff in square brackets are notes to you. Don't include them in the prompt as written. Really): "You are a copywriter who specialises in [your industry]. Attached are my notes on [name of your company]'s vision. Imagine it is 2030 [or some point in the future]. Based on my notes, write a description of the state of [name of your company] and the impact we've had on the market and the world. Add a single tagline which describes this scenario" An option is to ask the AI to create different scenarios based on specific changes like a competitor or a change in government policy until it produces a scenario which sounds right based on your knowledge of your company and the market. And Robert's your mother's brother 🚀 #ai #marketing #entrepreneurship

AI is coming to transform our way of working. Here are the 5 skills that I'm working on in 2024 to keep myself relevant in the job market. - Focus & Concentration: Sharpening my ability to zero in on what truly matters. - Active Listening: Strengthening connections through attentive ears and genuine interest. - Storytelling Communication: Crafting narratives that captivate and inspire action. - Building Genuine Connections: Cultivating relationships built on authenticity and trust. - Designing Revenue Projects: Innovating strategies to drive impactful revenue results. Let's do what humans do best Let's be kind Human kind PS: People buy from People #sales #advertising #confidence #programmatic #communication

"For #communications professionals, this isn’t just a new tool; it’s a showstopping magic act. The problem is that trick could go horribly wrong. And it requires a lot more study before we embrace it wholesale." - from my recent piece for the #USC Annenberg Relevance Report on #AI synthetic #avatars. Amazing tech. Also, a risky tech if poorly managed. ... USC Annenberg School for Communication and Journalism USC Marshall School of Business Synthesia HeyGen #businesscommunication #bizcomm https://lnkd.in/g58u3bpE

I'm not a big fan of vision statements. People seem to go for ad strap lines rather than something that can genuinely inspire and motivate. 'World class inside and out' was a bit of a career low for me. Fortunately AI can help 👇 People often struggle to describe their vision because they're trying to come up with that strap line. We have a different way: 🎙️ Start a meeting with a co-founder or colleague and get an AI notetaker along (like Otter) and start describing how the world will look at some point in the future once your company has had the desired impact on the world or your market. Be as specific or high level as you like 🔍 Copy the meeting transcript or export it from Otter into a file you can download ✨ Enter this prompt into your favourite AI (the stuff in square brackets are notes to you. Don't include them in the prompt as written. Really): "You are a copywriter who specialises in [your industry]. Attached are my notes on [name of your company]'s vision. Imagine it is 2030 [or some point in the future]. Based on my notes, write a description of the state of [name of your company] and the impact we've had on the market and the world. Add a single tagline which describes this scenario" An option is to ask the AI to create different scenarios based on specific changes like a competitor or a change in government policy until it produces a scenario which sounds right based on your knowledge of your company and the market. And Robert's your mother's brother 🚀 #ai #marketing #entrepreneurship

This post is about something (that could be a great birthday present) for: Marketers Consultants Leaders Educators Strategists Designers My friend, Lucy Vignola CPCC recently asked me if the Pip Decks cards were worth it... and I realised that I might not have mentioned recently the article that the guys wrote about me and how I use their #Archetype cards along with my Storyteller Tactics cards. For me, they are a bit like tarot cards but for storytelling. I find using them on myself, with clients (or at retreats that I co-host or guest at with people like Matt Matheson - The Speaking Coach) really fun and rewarding. I do have a 10% off code you can use if you would like to get some for yourself or your clients. If you bundle up the boxes you can get up to 50% off - you'll see what I mean when you get there. https://lnkd.in/eKERWyQc And here's the article, which is all about how I use the Archetypes cards and #AI to build #brands. If you have any questions, you can ask me or Steve Rawling, who designed them.