Footwear Studios’ Post

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Were your sneakers designed by a human? 🤔 In the #footwear industry, creativity and #innovation are key to meeting the consumer’s constant desire for the new. ✨ Designers globally are leveraging #AI to spark inspiration and create unique ideas. But are AI-generated #sneakers just quirky takes on classics or unachievable renders? Here are the true use cases of AI in footwear: 👉 Bringing Designs to Life: AI transforms sketches into realistic images in seconds, enabling quick changes to materials and colors. 🖌️ 👉 From the Past to the Future: AI can be trained on your brand’s archive, generating designs that align with your brand’s identity. This is what adidas did in 2022 when it trained an internal AI platform on its entire sneaker archive going back to the 50s. 📚 👉 The Next Hit: AI can predict upcoming trends in colors, styles, and constructions, keeping you ahead of the curve. 🚀 👉 Overcoming Creative Blocks: AI generates hundreds of designs within seconds, helping to spark new ideas. 💡 However, there are some limitations: 👉 Product-Specific Knowledge: AI tools may not understand all the small components of a sneaker, making precise changes challenging. 🧩🔧 👉 Feasibility Issues: AI’s imagination isn't always bound by the laws of physics, leading to designs that may not be feasible. 🚫🛠️ AI is a powerful tool for creativity and innovation, but it's the blend of human expertise and AI that can truly revolutionize sneaker design. How are you using AI in your design process?  Where do you see its capabilities as most useful? AI design experimentation courtesy of Wira Adrien 💪 #FootwearInnovation #AIinDesign #SneakerDesign #CreativityMeetsTechnology #FutureOfFashion

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Max Kleinmann

Master@IBM - Data & AI Sales

5mo

you got it!

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Lukas Seidl

Managing Director at Footwear Studios | ex-Amazon

5mo

Super insightful - love it !

Andreas Roppel

Aligning teams to innovate faster, solve challenges & drive success | Workshops for strategy, positioning, problem solving & innovation.

5mo
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