For Black Girls Inc.’s Post

Someone LOVES doing what you hate doing. Whether you hate it or are just not good at it, every entrepreneur has tasks in their business that they wish would go away. If #Marketing your #Speaking business is one of those for you - we should talk. www.pibworthps.com #professionalspeaking #speakermarketing #marketingteam

Intro email came in at 6:30pm Thursday evening. (Huge thank you Shifra Mendelovitz!) I sent the potential client my cell saying ‘I am available now’ and we spoke 20 min later. No time like the present… Quote was emailed at 8:30pm Closed Friday at 3pm Intake was done today! Business often does not come easy. When it is sent your way, jump on it! As a business owner, I believe it is so important to be flexible, available and responsive. (All within reason of course!) #entrepreneur #business #marketing

Someone LOVES doing what you hate doing. Whether you hate it or are just not good at it, every entrepreneur has tasks in their business that they wish would go away. If #Marketing your #Speaking business is one of those for you - we should talk. www.pibworthps.com #professionalspeaking #speakermarketing #marketingteam

Someone once said, "Investments and expenses aren't the same. Don't mix them up." As an entrepreneur, you have plenty on your plate besides marketing and growing your brand. You don't have to worry about spending hours on market research and brand building—we've got you covered. #marketingagency

As an entrepreneur we usually deep dive into our thoughts, to scrutinize things to get appropriate outcomes. Our thought process actually helps us to ponder on things that are relevant to our business to grow and sustain in long run. Our own opinion, suggestion, ideas, understandings actually helps us to know what exactly others wants to add on. It is crucial to get our perspective right to allow space for others to jump into any conversation. What really matters is to have a 360 degree outlook of any situation , so that the road map ahead is well structured as per our expectations. #entrepreneurmindset #business

Nida, this is a powerful lesson in the value-driven approach to pricing and client relationships. Your experience with this client showcases the profound impact of providing exceptional value, even in the face of price resistance. Here are my key reflections: Selling on Price vs. Selling on Value: You've eloquently highlighted the two divergent paths businesses can take - the race to the bottom through lower pricing, or the assertion of higher value. By confidently charging a premium that aligns with the quality of your work, you've positioned yourself as a provider who understands the true worth of their offering. The Power of Perceived Value: Your client's decision to return despite initially citing your prices as too high speaks volumes. There is a widespread belief that higher prices equate to superior quality and service. While this is not always the case, you've leveraged this psychological driver to your advantage by consistently delivering exceptional value. Cultivating Client Loyalty: The fact that this client chose to return to you is a testament to the strength of the relationship you've built. When clients perceive that the value you provide far exceeds the investment they make, they become ardent advocates who are willing to overlook initial price concerns. Confidence in Your Worth: Your unwavering belief in the value you bring to the table is a crucial element of your success. By standing firm in your pricing, you demonstrate a deep understanding of your own worth and the unique qualities you offer. This confidence is often the deciding factor that sets apart the true industry leaders. In my own business, I've found that adopting a value-driven approach has been transformative. I've learned to clearly articulate the tangible benefits I provide, rather than focusing solely on competitive pricing. This has allowed me to attract clients who are deeply invested in the outcomes I deliver, rather than those who are primarily motivated by cost-savings. The lesson here is clear: when you have the courage to charge what you're truly worth and back it up with unparalleled value, you not only transform the trajectory of your business, but you also elevate the entire industry. It's a mindset shift that requires unwavering self-belief, but the rewards it yields are immeasurable.

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3 months after turning down my offer One of my clients returned... She initially left because, in her words, "My prices were too high." However, what brought her back was The VALUE I provide! While others are charging less for the same services, I'm confident that my prices reflect the quality I deliver - 1001% There's a belief that paying more means getting better, and whether that's true or not depends on the service provider. You can either take advantage of this belief by → offering high value or → charge less and provide lower quality Selling on PRICE or selling on VALUE What's your approach? P.S.: How has it worked for you in your business? #entrepreneurmindset #entrepreneur #agencylife #marketing #sales #performancemarketer #Nidaknows

How to Identify Your Ideal Client Look for three key signals: 1. They understand your value. 2. They’re willing to pay your price. 3. They refer you to others. The Challenge: Many businesses struggle to clearly articulate their value. Especially if the offer is complex. And everything else flows from that: • Getting referred • Securing your price Need help articulating your value to grow sales? DM me with the word "Articulate" And let's meet. It's what I do. #sales #founder #entrepreneur #marketing

In an entrepreneurial world, the best thing you can have is multiple skills. Starting a successful business requires you to have a tool belt with multiple tools. You wouldn't build a house with just a hammer. The more skills you have, the more versatile you can be hashtag #entrepreneur hashtag #business hashtag #businessowner