For Love & Lemons’ Post

Barrels of gold or Polished S!&t?  The newest celebrity alcohol offering - BERO   The beer market is filled with trends of dominants and start-ups, where the new disruptors are often engaged in a branding battle of differentiation between the normal conventions of the category and those looking to gain a foothold through differentiation. The alcoholic beer market has seen this for years from craft or microbreweries who were looking to shirk conventional branding symbols (like shields) or heritage markers (like dates and places) in pursuit of visual difference, something we’ve helped clients to explore extensively at Huxly Global.   Then Mr Holland and his team came along and released Bero, The branding of the newest celebrity alcohol product from Tom Holland is distinct from brands on either side of the alcoholic aisle but sits proudly on the side of zero, Tom’s story as to why he’s set up the brand is also compelling and deeply personal, but how is this different from yet another alcohol brand produced in partnership with a celebrity.   In a rapidly growing market, there’s room for both strategies. Whether building on familiarity or breaking the mold, the key is often the authentic connection consumers can make to the brands vision. From a pack and brand visuals point of view, Bero is distinct from competitors, taking cues from high end fashion or luxury jewellery with its polished gold top, font colour and half crest, placed above colours ranging from British Racing green, Oxblood and Cream. Repurposing or re interpreting one of the three salmons that adorn the Kingston upon Thames crest, The place where he grew up. Whilst also incorporating a Serif typeface, in a similar fashion to that of Burberry’s new logo direction, another subtle nod to the more premium positioning that the brand is looking to play in. All this is to say, the can feels distinct, grown up, in a subcategory (Non Alcoholic) that is only beginning to mature itself. It feels luxurious and apt for those who are often stigmatised for not drinking alcohol beers, to have an offering that can be celebrated rather than hidden in social settings. Bero has done an excellent job of providing an offering that can be sought after in pubs. Shame the U.S gets it first, but I am sure it’ll be back home in no time.   #NonAlcoholicBeer, #BrandStrategy, #MindfulDrinking, #TomHolland, #BeroBeer

4 Ways To Make Your Cup of Coffee Stronger Without Adding More Grounds, According to a ‘Coffee Sommelier’

Executive is a light, fresh, and breezy fragrance inspired by Bleu de Chanel.✨ You’ll experience a peppermint, lemon, and ginger scent at the first spritz. A heart of vetiver, pink pepper, and nutmeg gives this perfume the structure it needs to keep you enveloped in its aromas all day long. The sandalwood, incense, and cedarwood base notes will finish things off on a sweet note that can warm even the coldest day. ___________________ TOP - Peppermint, Lemon, Ginger MIDDLE - Vetiver, Pink Pepper, Nutmeg BASE - Sandalwood, Incense, Cedarwood ___________________ Made in USA. Concentration: Extrait de Parfum - Handcrafted - Clean, Vegan & Cruelty-Free - Paraben Free & No Phthalate #Asorockfragrances www.arfragrances.com #fragrances #dupes #dupescents #altfragrances #clonefragrances #ARfragrances #clonefragrances #inspiredbyperfumes #inspiredbyperfume #dossierperfumes

Love Monika’s thoughts here! Get real about your brand’s purpose, the why, the reason, the love. Without these vital components of your brand’s architecture and story, you are taking up shelf space as a LTO.

A coffee scale with high cost performance is very suitable for making handmade coffee or Italian coffee

Cocktails have become an interesting and inseparable part of any wedding celebration. Some cocktails and some two-finger delicacies are all that you need to raise a toast. It is even better when you can match the wedding dress with your favorite cocktail. We all must have thought of our perfect dress and perfect drink. Now, let's make a sync. #dwpinsider #cocktails #weddingdress #weddinginspiration #matchingoutfits #matchingcocktail

Very well stated, Monika Elling. I fully agree with you and the importance of avoiding wine commoditisation. Let me humbly add a complement. When looking for a brand purpose or brand raison d'être ... 1. Better not to explain it in a egocentric way (what why are or our vision) but in customer gratification way (what they will get from the brand. 2. When getting inspiration for such gratification don't forget that human brain prioritises avoiding risk than enjoying pleasure. That why 'Life-related pain' is a key pillar of brand purpose.

🌟 Top 10 Whiskies Under 100€ You Need to Try in 2025! 🌟  Looking for exceptional whiskies without breaking the bank? In our latest blog, we've rounded up the top 10 whiskies under 100€, celebrated for their outstanding flavor, craftsmanship, and value. Whether you're a seasoned whisky lover or a curious beginner, this list is your guide to affordable luxury. 🥃✨ 👉 Explore the full list and find your perfect dram today: https://lnkd.in/dvtHdxXx #top10whiskies #whiskyunder100 #whiskylovers #blogupdate

Move over couture fashion and luxury cars. Rising inflation and the soaring prices of burgers and fries is propelling fast food into America’s newest status symbol. Learn more in this MarketWatch article.

🍋 Fragonard Parfumeur's new "Fleur de citronnier" crafted by Takasago International Corporation Perfumer Karine Dubreuil 🍋 When life gives you lemon, make fragrances ! Fragonard celebrates the lemon blossom in 2025. This citrus flower with its invigorating scent reveals delicate floral and citrusy facets. 𝗪𝗛𝗔𝗧'𝗦 𝗜𝗡𝗦𝗜𝗗𝗘 :  • 𝗧𝗼𝗽: Italian Lemon, Grapefruit, Argentine Lime, Brazilian Orange • 𝗛𝗲𝗮𝗿𝘁: Italian Lemon Petitgrain, Wild Jasmine, Green Apple • 𝗕𝗮𝘀𝗲: Virginian Cedar, White Musks, White Amber