Forbes Advisor reposted this
Insights from Forbes Advisors' latest study reveal a fascinating shift in consumer behavior across social media platforms versus Google search. Younger people are increasingly using TikTok and Instagram for discovering trends in fashion, food, DIY projects and more – emphasizing self-care and creativity. Meanwhile, Google remains a pipeline for consumers making major purchasing decisions, as well as places to visit and professional services. These insights underscore the importance of tailoring marketing strategies to the platforms where your target audience is most active. As the landscape of digital discovery continues to transform, organizations must embrace new opportunities for engagement and outreach. Interested in the full report? Visit: https://bit.ly/3VPbU33 #SocialMediaTrends #DigitalMarketing
