Just as a precious natural pearl forms through a complex process, a successful partnership between a brand and an agency emerges through careful selection. Read more: https://hubs.li/Q02GXTMz0 Post written by Bruno Gralpois, Forbes Councils Member.
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I am a brand strategist with a staunch belief in empowering the underdog. I’m the Chair at Propaganda ,Gen M, and BABABING and non exec director at Pippeta I founded Illamasqua / built ghd
Last week, I encountered several agencies proudly promoting their expertise in specific sectors. It got me thinking. Many businesses seek this form of 'reassurance,' ( so I wish those agencies all the best with their strategy). However, I question whether a strict 'sector specialization' truly serves the client's best interest. The premise is understandable… …..these experts bring a deep knowledge of industry-specific issues and a nuanced understanding of market dynamics. Yet, there's a downside and for me it’s a BIG one …specialists rely on ‘what has previously succeeded’ approach. This can (does!) lead to dated strategies that miss the mark in a dynamic market. When did you last see any truly great work from sector specialist? 🥱 'Sector specialisation' leads to 'blind spots.' Experts miss out on broader market trends or innovative approaches that are gaining traction in different industries. At Propaganda, some of our MOST EFFECTIVE work has involved adapting ideas from one sector to another. A significant drawback is that specialists, by their very nature, tend to be less disruptive – making it more challenging for them to GET THEIR CLIENTS WORK SEEN. I do acknowledge that sector specialization has its place – in public relations, for example, where I see the model holding value. Consider my former PR director Nick Blythe and his 'marine specialist' agency,BLUE Communications. This makes perfect sense to me. However, in our line of work – advising brands on growth and equity building, often with limited budgets – we need to outthink, not outspend the competition. A fundamental aspect of this type of innovative thinking is not being confined by any sector-specific 'protocols.' Some clients approach us because they think we have a ‘beauty’ or ‘hair’ specialism. We absolutely don’t. We have smashed those industries on numerous occasions but only through bypassing their absolute predictability. #brandstrategy #specialists #disruptor
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In a fiercely competitive environment, estate agents face a daunting challenge: How can they stand out in a crowded market? African Marketing Confederation #estateagents #marketingmanagement #beneficialgrowth #industry https://hubs.ly/Q02p2Nct0
Is 2024 the year estate agents should self-brand?
https://propertyprofessional.co.za
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Every business encounters challenges that test its resilience. At GMR Transcription, we faced our share of obstacles. However, we transformed these challenges into a catalyst for growth and innovation. Our response was a strategic rebrand. It was more than just a cosmetic change; it was a deep-dive into our core values and a renewed commitment to our clients. By shifting our focus from features to the value we deliver, we revitalized our brand We have learnt “Rebranding From the Ashes” and “How to Rise Above Negative Publicity”, we share our journey of overcoming challenges and reimagining our brand. Discover how strategic rebranding can elevate your business. Read our Forbes article: https://lnkd.in/dBW4Bd6n #Branding #ClientEngagement #BusinessStrategy #Forbes #Rebranding #BusinessGrowth #ClientFocus #Growth #Success #NegativePublicity
Council Post: Rebranding From The Ashes: How To Craft A Great Brand From Scratch
social-www.forbes.com
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In the realm of marketing, where creativity thrives, Samantha Payne at Centre Stage Consulting resides. 🎭🟪 A diligent spirit with passion ablaze ❤️🔥, here's why you should work with her, in countless ways. With diligence unmatched, she conquers each task, no challenge too great, plentiful questions to ask 🤔💭. She works with a purpose, her drive never sways, in the world of marketing, some say she amazes. 😲 Hard-working and tenacious, she's the one you can trust, 💜 To turn dreams into plans, to transform them to musts. 💪🏼 She'll pour heart and soul into every campaign, ❤️🔥 Ensuring your brand's success, she'll bring it to fame. 🤩 But it's her creativity that sets her apart, a mastermind of ideas, 🤯 a creator of art 🎨 She'll craft unique strategies, that stand out from the crowd, 🌟 On your campaigns and company, she'll make you feel proud. 😁 So, when in need of a consultant, it's clear to see, 👀 Samantha Payne is the one you should plea. 🙏🏼 Diligent, hard-working, and profoundly creative, 🎨 With her by your side, your brand's future is native. 👍🏼🎤🫳🏼 #NationalPoetryDay #MarketingStrategy #MarketingConsultant
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It’s that time of year where there’s a lot to do in a short period of time. A time where you could use trusted agency experience who prioritize you and your needs. If you’re looking for a new agency approach, reach out to hear more. #GalanthusScientificGroup #EmergingIdeas #TheGalanthusDifference #GalanthusFreshIdeas
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👨 Client: I don't think you'll be able to fully understand my brand to manage its social media. 👩 Me: 🤔 ... 👨Client: I mean, it's a bit difficult to understand the technicalities of this industry. 👩Me: I assure you, it may seem like a complex task, but we're ready to take on any challenges and ensure your success. 👨Client: I'm not 100% convinced, but okay. Let's try for 3 months. 👨Client: Are you sure you can manage with a small team like yours for a brand like mine? 👩Me: Of course. 😊 We have a set number of brands, but each one is a priority for us, and we make sure to give ample time for each one. ⛔ This conversation is a #truerepresentation of a REAL situation that happened during a client pitch. The question that the client had was not about our skills but about the level of understanding of the brand he owns. In addition to being able to handle the workload and the demands while being a "small" team. Some industries, even though out in the open market, are deemed to be "#maledominant industries". Take the #finance & #automobile industry for example. Where the scope of a woman is quite limited due to complexities and technicality. But I believe, as the #founder of a #creativeagency, that there is no brand that we cannot crack. Sure, people are skeptical about us, but it's something we don't take personally. Everyone who has invested time and money in their brand to outsource their social media has their doubts - which are valid. It's more like a challenge for me and my team to reassure the #businessowner and prove ourselves through the content, design, and coordination that we do. The challenge of being able to overcome the "small team" issue is something that I think happens with time. Yes, I may not have 10+ employees ready and debriefed to take on your brand, but the ones that I have share the same passion as me to ensure that your brand is in the limelight of social media always. So, what happened? Within a month of starting and seeing #results, the brand owner and our meeting kicked off on a positive note. Though still a bit doubtful of what the future holds, he was in awe of the #creativeideas we brought and executed effortlessly. He saw the numbers, and as you know - numbers speak for themselves and trust us even more. Within 3 months, we were in an automation system with the brand. The team was aligned, and everyone knew what to do and the timelines to follow. The brand was growing phenomenally on #socialmedia and every event was carried out seamlessly. Now, about 10 months down the line - we are the most trusted agency that the brand has in their system. The business owner himself praises us and leaves all new ideas and creativity up to us. There is a mutual trust and respect we have for one another's business. It's #lifelessons like this with every encounter, with every brand, that make us stronger and assist us as a team in growing!
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Being a purpose-led/ESG-focused business does not guarantee positive benefits to the bottom line. If the business fails to read the room and listen to the needs of its customers and evolve, it will die. It's The Body Shop story: https://lnkd.in/edhvSFcR #esgcomms #pr #reputation #businessgrowth
The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success
theconversation.com
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Press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral and overall credibility. Here's how to get more visibility for your organization so you can multiply your impact and help more people. https://ow.ly/IRoY50QFEX9
5 Hacks Any Company Can Use to Get Media Coverage | Entrepreneur
entrepreneur.com
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How should authenticity and creativity complement each other? On April 18, join Eric Tang, MBA, CM, Managing Director of Porter Novelli Canada and adam reeves, Chief Creative Officer, TBWA\Group Canada to explore how brands can cut through the noise with creativity and mitigate the risks of striking a wrong chord with stakeholders. Proposed topics of discussion include: ➡️ What constitutes an authentic brand and why is it important? ➡️ What are the common anticipated stakeholders' concerns and what matters? ➡️ What does “pushing the envelope” mean in today’s cancel-prone culture? ➡️ How should brands use guard rails to foster creativity and product their reputation? This virtual event is for CMA members who are Director-level and above. Secure your spot now: https://lnkd.in/gcQNxmNA #CMACafe #VirtualEvent #Marketing #Authenticity #Branding #Creativity
RSVP: Creativity With Caution: Safeguarding Ideas in a Cautious World
thecma.ca
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I don’t think it’s an overstatement to say that as a brand, the relationship you build with your agency can be a make or break. I talk about chemistry a lot, but that’s really only the beginning of what it takes to create genuinely impactful work. Whether it’s cultivating transparency, giving constructive criticism, or even just knowing when to step back and let your agency do it’s thing — we’ve just released the latest AUFI guide with everything you need to know about creating rock solid agency relationships. Link is in the comments 👇
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