Forbes Business Council’s Post

Here are the top 5 points for edtech sales: Clear Value Proposition: Clearly articulate how your edtech solution addresses specific challenges in education and improves learning outcomes. Emphasize the unique value proposition that sets your product apart. Alignment with Educational Goals: Demonstrate how your product aligns with educational goals and standards. Showcase its potential to enhance learning outcomes, improve student engagement, and streamline administrative processes. Evidence of Effectiveness: Provide data, case studies, and testimonials that offer evidence of the effectiveness of your edtech solution. Schools and educators are more likely to invest in tools with a proven track record of success. Teacher-Friendly Design: Ensure that your edtech solution is user-friendly for teachers. Offer training and support to help educators integrate the technology seamlessly into their teaching practices. Scalability and Affordability: Communicate how your solution can scale to accommodate the growth of educational institutions. Also, outline the total cost of ownership and demonstrate the return on investment (ROI) that educational institutions can expect from implementing your solution. #edutech #sales #salesleadership #customerfeedback #profitability

No matter who your primary end user is for your EdTech company, one audience remains central in the hearts and minds of decision-makers: the student.  Read on for three reasons why communicating student benefits is one of the best ways to help your EdTech brand stand out in a crowded space: https://buff.ly/3w7DLBn  #EdTech #EdTechMarketing #EducationTech #EdTechIndustry #EducationIndustry

Education is the key to unlocking the world. It's the key to unlocking your mind. And it's the key to unlocking your potential.

Ethical Selling of Academic Products in EdTech - Top mistakes to avoid Academic product success is all about trust, user-centric design, clear communication, and ongoing support. However, there are certain pitfalls that can significantly hinder your efforts. Let's explore the worst way to sell an academic product in this industry and the lessons we can learn to avoid these mistakes. 🔥 Overpromising and Under-delivering: One of the biggest mistakes is making grand promises that the product can't fulfill. This not only damages trust but also leads to high churn rates as users quickly become disillusioned. 🔥 Ignoring User Feedback: Disregarding feedback from educators and students can be detrimental. Ignoring user input results in a product that fails to meet the actual needs and preferences of its audience, leading to poor adoption rates. 🔥 Lack of Clear Value Proposition: A product that doesn't clearly communicate its unique benefits and how it addresses specific pain points will struggle to attract users. Without a compelling value proposition, potential customers won't see why they should choose your product over competitors. 🔥 Focusing Solely on Features: Bombarding potential customers with a list of features rather than demonstrating how the product solves their problems is ineffective. 🔥 Poor Understanding of the Education Market: Entering the market without a deep understanding of the educational landscape, including curriculum standards, teaching pedagogy, and institutional challenges, results in a product that might not match the actual learner’s needs. 🔥 High Pricing Without Demonstrable ROI: Setting high prices without providing clear evidence of the product's return on investment can be a major barrier.  🔥 Ineffective Training and Support: Even the best products can fail if users aren't properly trained on how to use them. Providing inadequate support and resources leads to frustration and abandonment. 🔥 Lack of Scalability: Products that cannot scale effectively with the growing needs of an institution or adapt to different learning environments will quickly become obsolete.  Avoiding these common pitfalls can help ensure that your product not only reaches its target audience but also makes a meaningful impact in the educational landscape. 🌟 Glad to be part of such an amazing creation in this space!! #EdTech #SalesStrategy #ProductManagement #Education #CustomerCentric #Innovation #UserExperience

Tech initiatives often miss the mark in education. But there's a way to help your K12 customers turn that around. Discover how the Knoster Model revolutionizes selling edtech services. It’s not just about the software. It’s about offering a full solution that drives real change in schools and districts. Transform your approach with Vision, Skills, Incentives, Resources, and Action Plans. Learn to sell not just a product, but a complete educational transformation. Tackle common objections with strategies that highlight the value of your services. Ready to elevate your sales and make a real impact? Click to find out how to integrate the Knoster Model into your strategy and supercharge your service sales. https://buff.ly/3VJmmJP Lead the change in educational technology.

Revised post with emojis: "Nowadays, free platforms 🆓 have made education so accessible, but where is the real growth? 🤔 I was watching Ayman's clip recently where he said, "Education is getting commoditized..." 🤔 He says that selling knowledge (courses, communities, information) has become difficult because the quality on free platforms like YouTube is very high. 🤯 But Ayman noticed a new trend: converting knowledge into templates, tools, services, or software. 🚀 This means everyone is shifting from "teaching something" to "doing something" for customers. 💪 Key Points: Impact of Free Platforms: High-quality content on free platforms 📚 is challenging traditional paid courses. 💰 Rise of Services and Tools: People are creating more value by converting knowledge into actionable tools and services. 🛠️ Future of Education: The shift from "teaching" to "doing" will continue to grow. 📈 Conclusion: If you're in the education or knowledge business, understand this shift 🔄 and upgrade your offerings. 🆙 Transitioning from simple teaching to practical tools and services can accelerate your growth. 🚀 What do you think? How do you see this shift? Share your thoughts in the comments! 💬"

School is out! Are you an #educator who has decided to leave the classroom -- but your heart is still in the K-12? Maybe being on the other side of the equation is right for you!? If you've been curious about what it might look like to work for an #edtech company, but either not sure where to start -- or your efforts to-date have been disappointing dead ends -- perhaps explore edtech sales (lead generation)! FuelSales Academy offers no-cost education -- followed by a PAID Accelerator for those who qualify. Gain access to a proven, education-focused methodology -- paired with coaching from other former educators -- and get paid to do so! We even will help you find an opportunity at one of our edtech partners once trained. If you're even a LITTLE curious if sales in the edtech space might be a good fit, join us for an upcoming information session. (Literally, there is no downside to listening!) You might be surprised to learn it's very different from the story in your head! We ONLY work with K-12 edtech partners. Nearly all of our Academy students are former educators. Our coaches are former educators. We know K-12 and you'll likely be (pleasantly) surprised at how accessible it all is. Even if sales isn't ultimately where you want to be -- the skills learned will open doors to edtech roles in Customer Success, Marketing, Partnerships, Product, etc. Zero obligations either way! Register and bring your questions. Let's have a discussion! https://lnkd.in/gCfRZbmZ #teachersintransition #transitioningteachers #SocialSaturday Brett Roer Daniel O'Reilly Lonnie Hansen Afwandi Karunwi, MA

Imagine if you could read the professional diary of a Superintendent or Director. How would it change your Discovery approach? In EdTech, you can actually do this with a simple google search like: "<<SCHOOL DISTRICT>> Strategic Plan" or "CIP" or "CSIP." The information inside of these documents will tell you exactly what the district is trying to improve, what metrics are suffering, what their goals are, and how they intend to solve the problems. Great strategic plans go into depth on prioritization, initiatives, timelines, and the person or team responsible for executing on the plan. Despite being a part of sales teams in edtech for a decade, I can tell you its common for this research to feel like a new idea that a standard practice. Even top sellers tend to talk about reviewing it rather than bringing it up on calls with clients. So, while they know about their plans, it's less common for them to set a meeting around the goals and explore them in depth. ***** For email outreach, I will often screenshot their strategic plan initiative that I think we might be aligned with, highlight the area, and write a question in the image or in the email for them to consider. That might look something like this: " Dr. Fredricks, Saw your a key commitment for your first goal in your strategic plan is around providing timely and effective differentiated instruction. Coming out of COVID, we're seeing larger gaps between students in the same class and it's becoming harder for teachers to find the time and resources to provide them with learning opportunities at their level. The end result tends to be frustrated teachers and students stuck below grade level expectations. And it's showing up in teacher retention rates and student benchmark results. Given your focus on this, I'm sure you've looked into tools like <<YOUR PRODUCT>> before. We're helping <<REFERENCE DISTRICTS>> address this by <<SPECIFIC OUTCOMES THEY ARE RECEIVING>>. Think this might be worth exploring? ***** The goal of the email is to... 1. Be Relevant 2. Highlight a problem (using a hypothesis to determine which problem to lead with) 3. Convey the negative impact of the problem 4. Demonstrate credibility with a peer reference 5. Convey confidence that positive outcomes can be achieved 6. Don't assume we can help, rather, offer an alignment check with a low risk question. You can apply this same technique on your first Discovery call. At the start of the call, offer a statistic, quote, or fact that is related to the topic you intend to discuss and ask their opinion about it. Then, connect it to the purpose of the call and dig into the strategic initiatives. The goal isn't to sell - it's to solve prioritized problems. The selling with solve itself if you find a problem worth solving. #sales #edtechsales #edtech #k12education #salesenablement PS - Want to get more tips like this? DM me to get on the list for my upcoming EdTalks Sales Success Newsletter.

Making decisions on technology for your school can be overwhelming, but going without it isn’t an option. That’s where E-Rate consultants come in. We can help you not only make those tough decisions but help those big projects get funded as well! 💡Expert Guidance: We help you identify the best tech solutions tailored to your school’s needs. 💡Schools get a bit overwhelmed with the E-Rate program and keeping track of the rules and forms to follow. We take this off your plate and save you from the complexities of the E-Rate program. 💡Missed opportunities? Not on our watch. Our goal is to take advantage of most of your E-Rate budget to enhance your tech infrastructure that will keep you running as smoothly as ever. 💡With our support, you can concentrate on what matters most—teaching and learning and making your school the best it can be. Don’t let tech decisions hold you back. With an E-Rate consultant, making the right choices becomes easy, ensuring your school stays future-ready! #ERate #SchoolFunding #EdTech #ConsultingServices #EducationSupport