Forbes Research & Insights’ Post

ICYMI – Karen Webster writes about why measuring the ROI of transformative technology like GenAI is so hard. Read the quotes below and get her full POV on PYMNTS: https://lnkd.in/eVVwKHke "I won’t ask whether the last email you sent also had a little GenAI helping hand. Roughly half of the GenAI use cases inside these firms can be classified this way — more routine than strategic, more for internal use than customer-facing, and mostly by individuals inside of the company to save time and improve the quality of their personal workflows..." "Only 14% of the CFOs in our study say that GenAI-ing routine, less complex activities deliver a positive impact on the business. It is hard to measure the collective financial and business impact of better emails and snappier reports."

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