Are your customers cutting costs and corners? In light of higher prices, 48% of consumers have considered abusing retailers’ policies for their benefit, including stacking coupons (50%) and reselling highly-sought out products (15%). Check out some of the surprising cost-cutting measures here. https://okt.to/51lzrX
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Learn what’s #SafeForYourKids Check that products you might buy from online markets are in good condition with no broken or missing parts. Always check for labels that will tell you what standard the product meets and the expiry date. Learn more: https://lnkd.in/gx_9zxBh #SKW2024
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Navigate Pricing Decisions in just 3 hours Ask yourself: • Can you identify 20 critical things you should know about your price? • Can you list 20 ways to reduce pain of consumers paying? • Can you identify the trends in pricing? Register today if you answer no to any of the questions: bit.ly/5thPSG #MansmithSeminars #Seminars2024
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Have you heard of shrinkflation? It happens when the quality or size of a product is reduced but the price stays the same. Learn more about shrinkflation and how you can manage it: https://brev.is/oTHuD. #Shrinkflation #USEconomy
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Founder Equilibrium Consulting | MSP & Channel Strategy | Marketing Solutions for IT Providers | Founder Bunker Hill Association | US Navy Veteran | Author of Omni-channel Monday & Finally Friday!
Have you ever wondered why you can't just hop online and find the prices for services in the IT industry? In a world where consumers can buy just about anything online, from groceries to cars, it seems perplexing that IT services remain shrouded in mystery. Many in the industry believe their "mouse trap" is bigger, better, or even priced just right. But if it truly is, why not let everyone know? What are we afraid of? It's time to rethink the norm. Imagine if the IT industry embraced transparency like many others. It could lead to more informed clients, streamlined sales processes, and, ultimately, a more trusted and efficient market. What are your thoughts? Do you believe in keeping prices hidden, or do you see value in transparency? Let's weigh in on the pros and cons of releasing pricing and explore how it could reshape our industry.
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Principal at SSG (Sharma Strategy Group) ● 10+ years partnering with clients to translate consumer-led insights into pragmatic execution plans ● Brand Strategy | Shopper Marketing | Innovation | Commercial Activation
Great article by Vishal Sharma and Vivek Narasimhan - this offers our perspective on how suppliers and retailers can pivot away from margin disputes in this inflationary environment and, instead, collaborate together to grow consumer spend: https://lnkd.in/ghXTNBU8 #SSGPerspectives #ConsumerDemand #PathToPurchase #Inflation #Margin #SupplierCollaboration #JointBusinessPlanning
From Conflict to Cashflow: excited to share our thinking on the margin split disputes between suppliers & retailers: https://lnkd.in/ghXTNBU8 As consumers tighten their belts in the face of high inflation, retailers are pushing suppliers to revisit margin sharing agreements to account for the growth slowdown and uncertainty. We make the case for why this approach might lead them to miss out on a bigger opportunity: collaborating to grow overall consumer spend. Vivek Narasimhan Shannon Kollasch Diana Hartford #consumerdemand #inflation #COVID #jointbusinessplanning #pathtopurchase #mediaspend #SSGPerspectives
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Global CMO | Insights & Analytics | Board Vice-Chair | VC Investor | Transformation | Ex-Pepsi, Ex-Disney, Ex-Pernod-Ricard | Forbes World’s Most Influential CMO, Adweek Vanguard, MRC Hall of Fame
A well-written and thought-provoking piece. While the US Consumer has an abundance of choice, they often must "settle" and make compromises or figure out workarounds to meet their needs. Getting it right delivers sustainable growth and a Win-Win-Win solution. Win for Consumers. Win for Retailers. Win for Brands. Thanks Vishal Sharma and the Sharma Strategy Group. #Consumer #demandplanning #retail #pathtopurchase
From Conflict to Cashflow: excited to share our thinking on the margin split disputes between suppliers & retailers: https://lnkd.in/ghXTNBU8 As consumers tighten their belts in the face of high inflation, retailers are pushing suppliers to revisit margin sharing agreements to account for the growth slowdown and uncertainty. We make the case for why this approach might lead them to miss out on a bigger opportunity: collaborating to grow overall consumer spend. Vivek Narasimhan Shannon Kollasch Diana Hartford #consumerdemand #inflation #COVID #jointbusinessplanning #pathtopurchase #mediaspend #SSGPerspectives
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Mortgage Banker 🏡 NMLS #2032407 | St. Louis, MO 📱(636) 900-2665 🔹 First-Time Home Buyer Specialist 🏡 | ARMs 💪🏽 | Jumbo💰 | Doctors🥼 | Investment 🏘️
Have you heard of shrinkflation? It happens when the quality or size of a product is reduced but the price stays the same. Learn more about shrinkflation and how you can manage it: https://brev.is/FxvjW. #Shrinkflation #USEconomy
Shrinkflation: What It Is and How to Beat It - NerdWallet
nerdwallet.com
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Principal and Founder, izba | 🚚 Lover of Supply Chain & Startups | Swedish speaking Taco Aficionado 🌮 | American Expat
Came across a really interesting article about the "price gouging" conversation in this election cycle which basically asked if there was going to be additional regulation here, where should it be focused? Do you go after the companies making the most revenue (IE the retailers) or the companies with the higher profit margin (IE the manufacturers). Where do you net out on this?
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Are you struggling with pricing your products or services? Before you consider lowering your prices, take a step back and ask your current customers for feedback. You may be surprised to learn that your low pricing is actually sending the wrong signals and creating doubts in your ability to deliver. Don't let the fear of being non-competitive drive your pricing strategy. Instead, focus on explaining the value your customers get. #FriTalks
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From Conflict to Cashflow: excited to share our thinking on the margin split disputes between suppliers & retailers: https://lnkd.in/ghXTNBU8 As consumers tighten their belts in the face of high inflation, retailers are pushing suppliers to revisit margin sharing agreements to account for the growth slowdown and uncertainty. We make the case for why this approach might lead them to miss out on a bigger opportunity: collaborating to grow overall consumer spend. Vivek Narasimhan Shannon Kollasch Diana Hartford #consumerdemand #inflation #COVID #jointbusinessplanning #pathtopurchase #mediaspend #SSGPerspectives
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