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Will Good Old Broadcast Media crack the streaming code before they’re just a punchline⁉️ Following the ESPN proxy battle between The Walt Disney Company vs. DIRECTV, Disney seems to be following the same procedure as last year – and many years before – once again leaving TV consumers caught in the middle of a pricing and power struggle with their distributor. This occurs just as some of their favorite sports are kicking off the new season, while Disney continues to milk DIRECTV and ESPN (❓) for all it's worth. A good write up by Lucas Shaw here: https://lnkd.in/d3K6fCgu Although European broadcasters seem to be ahead of their US counterparts on this issue by embracing collaboration rather than confrontation, they still face some of the same challenges and needs to wake up after resting on its laurels for too long, as many still struggle to crack the streaming code in a rapidly evolving market where the traditional commercial media template today is built on a foundation of pricing and ... 🤔 what else⁉️ Instead of arguing where to place the chairs on the deck while titanic is heading for the iceberg maybe they should focus on what really matters for customer success. ⚠️ Based on our totally unscientific but highly opinionated analysis, here’s the 3xC’s that we think matter most in cracking the streaming code in today’s chaotic media landscape: #CONVENIENCE is key. We all value a seamless, personalized media experience on our favorite devices, especially when we’re missing it. We value smart menus and features that adapt to our viewing habits, avoiding irrelevant content and making our personal menu genuinely personal. How well do you know your audience❓ Does your #CONTENT attract your audience, or does your audience choose your content❓ Understanding your audience makes selecting content, designing your media experience and managing budgets much easier. See also comment. While #COST sensitivity varies, people are more flexible if they get the content they love and a great media experience on their favorite devices. If you have exclusive, attractive media rights, you can set the terms. Otherwise, focus on a consumer-centric strategy that prioritizes audience needs. If you have exclusive, attractive media or distribution rights, you can set your own terms and worry less about pricing. Without such exclusivity, focus on a consumer-centric strategy that prioritizes a truly personalized media experience. Software-defined media applications using proven OTT & Broadcast technologies to tailor the media experience and content for viewers. By enhancing personalization, you attract more viewers and advertisers—benefiting both in the process 🔗 #ATSC #ATSC3 #Broadcast #Broadcasting #CTV #digitaltv #DVB #FAST #iptv #media #mediadistribution #mediapersonalisation #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #SmartTV #smpte #SoftwareDefinedMedia #Streaming #StreamingMedia #StreamingVideo #Television #video #videostreaming

🏈🔥 Breaking news in the sports world! The National Football League (NFL) is in advanced talks to 👀 acquire an equity stake in ESPN, potentially revolutionizing sports broadcasting 🤝💥 📣 Stay tuned as we bring you the latest updates on this groundbreaking development: https://lnkd.in/dmxDuNwR #NFL #NFLxESPN #ESPN #SportsBroadcasting #NFLNews

ESPN, Fox, and Warner Bros. Discovery plan to launch a joint sports streaming service this fall in the US in a new standalone app, bringing together sports linear networks and DTC service ESPN+. The platform, which will be owned by a newly formed company with its own leadership team, does not yet have a name or a price. This will not be cheap! I'm "guessing" it will cost $40-$50 a month after a special launch price discount. Note that it will be missing NFL Sunday Night Football and NFL games from Paramount+. It's interesting to see WBD included since they have no NFL rights, but my guess is that this means WBD has won the new rights to the NBA. I question whether there is enough sports content throughout the entire year to support this service. The new Joint Venture will not be bidding on sports rights on its own, and this announcement does not impact Disney's plans to bring on a strategic partner for ESPN or impact ESPN's planned DTC service. Disney says this new sports streaming service can be bundled with Disney+, Hulu and/or Max. Talk about confusion. You'll have ESPN+, a new ESPN app, and a new sports streaming service that includes ESPN content. This is getting messy. https://lnkd.in/eA87KYSY - #streamingmedia #sportsnews #disney #SVOD #AVOD

Netflix is making waves with its latest move into live sports, securing a deal with the NFL. 📺 This game-changing strategy marks a bold shift for the streaming giant as it dives into the high-stakes world of sports media. Major streaming platforms are racing to secure live sports media rights. Netflix is positioning itself to tap into the massive fan engagement and global viewership that comes with live sports entertainment.  Netflix joins the ranks of other media giants making significant sports deals: + HBO Max entered the sports streaming arena by securing rights to broadcast U.S. Women’s National Team soccer games. + NBC Universal renewed its deal to broadcast English Premier League soccer matches in the U.S. + Disney/ESPN signed a comprehensive deal to bring NHL games to their networks and streaming services. + Apple secured a deal to broadcast Major League Baseball (MLB) games on Apple TV+. + Amazon Prime secured exclusive rights to stream NFL Thursday Night Football. These deals are part of a larger shift in the media landscape, with streaming services increasingly vying for live sports content to capture new audiences and redefine entertainment. 📡 #SportsStreaming #NetflixNFL #LiveSports #MediaShift #StreamingRevolution

🌧️ When It Rains, It Pours in Sports Broadcasting!🌧️ Recent landmark announcements and strategic mergers are transforming the combat sports industry. 📺🥊 1️⃣ ESPN, Fox Corporation, and Warner Bros. Discovery are launching a sports streaming platform in Fall 2024. This service will amalgamate offerings from ESPN+, Hulu, and Max, covering the National Football League (NFL) to the Ultimate Fighting Championship, providing unparalleled access to major events 2️⃣ Netflix & WWE streaming rights deal 3️⃣ X (Formerly Twitter) & WWE will be streaming short 5-min matches 📈 Implications and Opportunities: - Increase access to data and analytics for major sports brands - The expansion of live short form, sports streaming consumption through social media channels - The opportunity for further growth of life sports on traditional streaming platforms, like Netflix (ONE has already joined Amazon Prime) - Major consolidation within the sports broadcasting industry - The final nail in the coffin for traditional cable models ⚰️💀

The NBA is nearing a $76 billion media rights deal with Amazon and ESPN, highlighting a shift toward streaming. This new deal emphasizes digital advertising's potential, offering targetability and consumer engagement that traditional broadcasts lack. With more advertisers on board and the inclusion of streaming-exclusive games, the NBA aims to replicate the NFL's success, driving significant value for brands. This move marks a pivotal change in how sports media rights are valued and utilized in the digital age. #DigitalAdvertising #DigitalMarketing #Streaming https://lnkd.in/g9SZNa33

A sports super streamer? Media giants are joining forces in an attempt at starting a sports streaming revolution. Fox Corp., Warner Bros. Discovery, and Disney are teaming up to launch a streaming service, uniting ESPN, TNT, and Fox Sports under one digital roof. The intent is to shake up the TV sports landscape by offering a massive library of content through a single, convenient app. The move is an interesting one because it comes as the price of sports rights is dramatically increasing. More importantly, it's really about eyes on the new prize in the streaming business - that's regaining lost revenue. For the main players, they're each trying to recapture the substantial affiliate fees they've lost due to cord-cutting. By uniting their sports content under a single streaming platform, they hope to entice viewers who have migrated to online entertainment, effectively reversing the declining subscriber trend. And if we look at this even more broadly, the joint venture represents a strategic response from traditional media giants scrambling to retain their grip on live sports, the holy grail of TV content that still draws consistent audiences in an era of cord-cutting and streaming dominance. By teaming up, they hope to counter the growing migration of sports rights to streaming platforms. Whether the strategy scores a touchdown remains to be seen, but the concentration of top sports under one roof would be significant https://lnkd.in/gziRmQbG #streaming #sports #foxsports #warnerbrosdiscovery #disney #media #subscription

Fascinating insights for sports fans who might have assumed that the NHL or NBA held a similar viewership level to the NFL 🏈🏀🏒 Maybe it was obvious, however, such a massive dominance of the NFL is still pretty impressive 🤯 Nielsen ratings reveal that NFL games claimed 93 of the top 100 broadcast ratings spots in 2023, including the entire top 20. In contrast, the Oscars, once a highlight of live TV, only secured the 60th position. (https://lnkd.in/ea6dXGvg) An important factor is the nature of sports broadcasting: the excitement largely depends on watching the events live. Once the result is known, the suspense and drama decrease significantly. This aspect gives sports broadcasts an advantage compared to series and movies on streaming platforms. It's this 'live' element that has driven TV networks to fight and spend big money on sports broadcasting rights in recent years. Source: Yahoo Sports / Nielsen National TV Panel #sportsmarketing #sportsbroadcasting

NBCUniversal's Peacock "plans to add its regional sports channels to Peacock as soon as early 2025, according to people familiar with the plans. The four NBC Sports networks that will be added have local broadcast rights in Boston, Philadelphia and across Northern California, including to games for high-profile teams such as the Phillies of Major League Baseball and the Golden State Warriors and Celtics of the National Basketball Association. The games will continue to be available on television. The company is still completing details of the plan and the rollout could be delayed. One option executives are discussing is to make the channels available as add-ons in the local markets so that fans there can pay extra to stream games." I argued back in June: "if NBCUniversal is willing to pivot Peacock towards sports with over $5 billion in pay-TV economics, then it needs Peacock to be a platform that gets its subscribers addicted to watching their own local and favorite sports teams." This deal is a step in the right direction. However, I added "fans are going to need more from Peacock than just broadcasts." Meaning, Peacock is going to need to look a lot more like The Athletic than a sports streaming service. Fans are going to need more than TV to justify a monthly or annual subscription. All available evidence is that Peacock is not yet on a product development path to deliver that. Moreover, political tensions within NBCUniversal—its NBA deal had created some budget tensions between the NBCUniversal Media Group and BCUniversal Studio Group—will cloud the strategic clarity that Peacock needs for these deals to succeed. [link to June's essay in comments below] https://lnkd.in/eQ5-HHs8

#NYSE #DIS Another streaming service will soon be added to the pile when The Walt Disney Company (NYSE:DIS)’s ESPN, Fox Corp (NASDAQ:FOXA) and Warner Bros Discovery Inc (NASDAQ:WBD) jointly launch a yet-to-be-name sports streaming platform. Viewers will have access to the breadth of sports content owned by the three media giants, including FIFA World Cup, Formula 1, NFL, PGA, UFC, NBA Major League Baseball (MLB) and other major events on the sporting calendar, including college sport. Subscribers to the new sports mega-streamer will have access to the gamut of sports networks operated by ESPN, Fox and Warner, including all ESPN channels, FOX, FS1, FS2, BTN, TNT and TruTV. Disney boss Bob Iger called the project "a major win for sports fans, and an important step forward for the media business". “This means the full suite of ESPN channels will be available to consumers alongside the sports programming of other... More at #Proactive #ProactiveInvestors http://ow.ly/iCCr105fxAJ