Forward Level’s Post

Meet the Peaches ⚡️🍑 🌟 You already know her, but in the spirit of the new year, let us reintroduce the powerhouse behind the scenes, Gabby Mannella - our CEO extraordinaire! She’s not just a marketing maestro, but also a hot chip connoisseur, Harry Potter fanatic ⚡️ and the reigning queen of organisation (no, really, colour-coded calendars are her love language). Oh, and did we mention she’s a reality TV junkie? 📺 Unfortunately, her secret talent includes predicting who gets voted off way before it happens. With over a decade of marketing wizardry under her belt, Gabby founded Electric Peach to bring a burst of creativity to the marketing world. She’s all about aligning brands, delivering top-notch customer service, and making waves in the industry. When the workweek winds down, you’ll catch Gabby savouring good food with good company. And if there’s an Aperol Spritz in hand, you know the weekend vibes are just right! Cheers to Gabby – the visionary, the enthusiast, and the heartbeat of Electric Peach! 🍑 . . . The pits and pieces 🏷️ #electricpeach #marketingmadepeachy #electricpeachmarketing #marketing #marketingagency #digitalmarketingagency #perthmarketing #marketingstrategy #perthbusiness #perthlocal #marketingexperts #marketingstrategy #perthsuccess #digitalstrategy #creativeagency #brandingagency #contentmarketing Sophie TomicJefferson Avendano Bryce N.

7 Hard-Hitting Truths About Media Representation: The Rollercoaster Ride at Huella Services In the world of media representation, it's not all sunshine and rainbows. At Huella Services, we've had our fair share of thrills and spills. Here are seven truths I have learned along the way: ➡ Raising Someone Else's Child: As much as we nurture and grow the brands we represent, we don't own the product. It's like being a proud parent to a child who's not entirely ours. ➡ The Partner Shuffle: Just when you think you've got a solid dance partner, they might decide to waltz away with someone else. It's the nature of the business, but it sure keeps us on our toes! ➡ It's a Crowded Party: We're not the only ones at this shindig. Multiple agencies representing the same brand means we've got to bring our A-game every single time. ➡ The Constant Courtship: Winning over your partners is like an endless first date. You've got to keep impressing, keep wooing, and never let the spark fade. ➡ The Game of Numbers: Metrics, metrics, and more metrics. It's all about substantiating your value with concrete, factual data. There's no space for guesswork in this arena! ➡ The Creative Conundrum: Balancing creativity with partner demands is like walking a tightrope. Too far one way, and you're a sell-out. Too far the other, and you're a starving artist. ➡ The Emotional Rollercoaster: One day, you're on top of the world; the next, you're down in the dumps. It's a ride full of highs and lows, but boy, is it exhilarating! So, there you have it. The not-so-glamorous side of media representation. But despite the challenges, we at Huella Services wouldn't have it any other way. It's what makes our job exciting, unpredictable, and utterly fulfilling. #MediaRepresentation #AdSales #HuellaServices #DigitalMarketing #AdMonetization #TheTruthAboutMedia.

👱♀️ Me: "Hey boss, have you seen the BIC Martha/Snoop campaign?" 👩💼 Boss: "No." 👱♀️ Me: "Okay, hear me out..." 👩💼 Boss: "You're the employee I can't put on speaker." 👱♀️ Me: "Right... but what if we did a 'Get Naked with NUE' campaign?" 👩💼 Boss: "We can't. We're a female-run company. People might get the wrong idea." 👱♀️ Me: "That’s exactly why we should do it!" 👀 Picture this: me, embracing my curvaceousness, striking a pose like it's a 'Got Milk?' ad, but instead, it’s all about shedding layers of pretense and being unapologetically you. It's catchy, it’s confident, it’s... well, a little scandalous, but in the best possible way! Just putting it out there—sometimes the best ideas start with "Wait, we can't do that." #MarketingMadness #CreativeIdeas #GetNakedWithNUE #RealTalk #Authenticity #BreakingTheMold #ThisCouldWorkRight?

Want to know how our rebrand has affected our people? Eden & Gemma catch up to discuss how our recent change of name has impacted Gemma. Head over to our Instagram or Facebook to watch the video!

Here's how Brands celebrate Father’s Day - 24 with their special creatives. #ViBesDaily #BrandViBes #FathersDay24

To celebrate #WorldChocolateDay, we challenged our Marketing Executive, Charlie, to create a chocolate tier list! 🍫🤩 The lack of Galaxy options stirred up a bit of controversy in the office. 😬 What do you think of her list? #newclient #websitebuild #websitedevelopment #digitalmarketingagency #marketingagency #digitalmarketing

Can we talk about this unfortunate Facebook post by #DagneDover? The post attempted to make Dagne Dover appear relevant by capitalizing on the Oscars buzz, but it missed the mark . . . Big time. Photoshopping relevance cheapens a brand and erodes customer trust. Not to mention, the post's copy degraded the career-long accomplishments of all winners. And sooo many legal risks! So, how could Dagne Dover have done this better? Here are some ideas: 🎁 Host a social media giveaway featuring bags that Oscar attendees could have brought to the event. They could have even given away a backpack that attendees could store in the car with a pair of comfortable after-party shoes. 😊 Surprise and delight influential SM posters with free products tied to the Oscars in a fun way (see above). 📺 Advertise by paying for placement or choosing a product integration like Don Julio did. They could also have included their product in the nominee goodie bags for potential exposure. 🙅♀️ Consider not inserting themselves in the conversation at all. For instance, this might just not be relevent for them. And that's OK, too. For full disclosure, I received a Dagne Dover backpack from my husband for my birthday in December. It's stylish and has all the pockets a girl could want for a downtown commute. But . . . this one FB post is making me reconsider (#powerofosocialmedia #badbranddecisions #oscars2024)

What is the power of a strong brand? And how do you build one? Honestly, I haven’t spent much of the past five years thinking about these questions. Instead, I’ve been heads down focused on solving what I believe is one of the biggest problems businesses face today: Ensuring their parental leave policies don’t backfire via business disruption and career limitations for new parents. And yet, we have done a pretty good job building a brand. Our LinkedIn posts deeply resonate with thousands upon thousands of people. Our Parentaly alumni rave about their experience with our program. We are - without question - the experts in parental leave success. Today, companies like PwC, Morgan Stanley, Hershey, Zoom, Tishman Speyer, ASML and Handshake trust us to empower their new parents and support their business through parental leave. And so - six months ago - we decided it was time to revisit our brand identity to ensure it fully represents what we stand for and who we have become over the years. Today, I’m excited to share more about our new brand! Check out our blog post (and new website!) to learn more 👇

It has been an exhilarating first week returning to corporate America as an Account Executive at Mad Genius! After wearing all the hats as an entrepreneur, I’m amazed to now be connected with a beautifully brilliant tribe where sparks are flying and we’re fearlessly experimenting in the lab. Every day offers something new—names, clients, personalities, strengths, challenges, processes, logins, creative juice, work wardrobe options, hairstyles, Discord, Monday.com, Hubspot, and more! I ended the week with a photoshoot. I can’t wait to share how it all turned out, especially since I stay ready for my close up. I’m so grateful for the journey ahead. Even with the whirlwind of a week, I found myself intrigued by the news about YouTube leaning more into its TV app. I believe there are huge opportunities on the horizon for the advertising and content creator communities. This shift means advertisers will be able to tap into a rapidly growing audience on the biggest screen in the house—right in people’s living rooms. AND the gates of networks and studios are no longer impenetrable. It's an exciting time to explore new strategies for reaching consumers in a more engaging, targeted, and immersive way. Now, time to rest up and recharge for a new week! #MadGenius #AccountExecutive #NewBeginnings #CorporateLife #EntrepreneurToExec #YouTubeTV #AdvertisingInnovation #Commercials #DigitalMarketing #BigScreenAdvertising

Struggling to attract top talent? Invest in your employer brand. 💫 Companies with a strong reputation have a huge advantage when it comes to filling roles and growing their team. Building and nurturing an attractive employer brand is one of the best ways to make recruitment 10x easier. Where to start? We'd recommend our latest podcast episode. It's all about how PR & Creative agencies can build a killer employer brand - link in the comments. ✌️