Fossil Group, Inc.’s Post

The Row’s no-phone show is pulling more attention than other fully-instagrammed displays at #ParisFashionWeek !!! The New York Times chief fashion critic expressed disappointment on X: “I don’t feel that taking some pictures interferes with my ability to fully consider what I am seeing. And I think I am grown up enough to decide that for myself.” For me - that’s not what this was about. The Row’s whole identity is a sophisticated enigmatism. Giving the collection the ability to only be shown only through the lens of their choosing is an incredible act of artistry in an industry that bases success on the praise of instant digital creation. Now the clothes have the opportunity to be judged solely on themselves. Of course this has sparked a conversation (and controversy) on elitism and accessibility to fashion. There’s no question digital sharing has opened opportunities for people to experience brands that are out of their price point. The interesting thing here is: If any other brand did this, I’d push for at least some form of digital sharing — like an official live stream (even published the day after the show). But it being The Row changes that. You can’t interact with just The Rows brand. The core of The Row’s brand identity is their craftsmanship - created with a rebelliously stern attention to detail. “People online have a stronger relationship with the symbolic connotation of The Row’s work than with the quality of craftsmanship (ironically),” Fashion theorist Rian Phin wrote on Threads. “So their priority is enforcing these rules of exclusivity and elitism to uphold what they believe to be the brand’s identity.” So, in the spirit of uploading that brand identity (that the online-only audience is so attached to), they closed the relationship with that online-only audience. The brand demands to be experienced alongside the tangible experience of the craftsmanship - without that, The Row is not The Row. To me, this changes the intention of the no phone show to a dedicated pursuit of “be something to someone, not everything to everyone.” #TheRow #nophonefashionshow #AW24 #fashionnews #goodbranding

🌟 This Summer is Officially Brat Summer! 🌟 If you're into marketing, you need to know about the 'BRAT' wall that's popping up in cities worldwide. This simple green wall has been a marketing sensation. 🎨✨ Since the album’s June release, Charli XCX's Brat has generated an incredible $22.5 million in media impact value (MIV), according to Launchmetrics. MIV measures the buzz around posts, article mentions, and social media interactions, and Brat is making waves! 💥 Searches for Brat-style “slime green” items have surged by 17% in the past two weeks, thanks to Lyst. 🛍️💚 Just like Bottega Veneta’s Kelly green, Valentino’s PP pink, and Gucci’s Ancora red, Charli XCX owns this vibrant hue. Vogue’s Daniel Rodgers predicts this color will dominate the catwalks this September, much like Barbie pink did last year. 👗🌈 This isn't just about a color—it’s about the power of [Branding], [Fashion Trends], and [Music Marketing]. The Brat aesthetic is reshaping fashion and culture. Charli XCX's innovative music and the striking Brat visual identity have created a cultural moment we'll remember for years. 🎶👠 Curious about BRAT? Dive into the trend and see what the buzz is all about! 🌍💚 #BratSummer #CharliXCX #SlimeGreen #FashionTrends #MusicMarketing #Branding #MediaImpact #CatwalkTrends #SummerStyle #FashionInfluence

Generic or iconic? Boring or classic? Like many things, it kind of depends on context, doesn’t it? I saw a post from Rowan Martin that I couldn’t get out of my head because it called Breton tops generic mum tops. Things that should be taken out and shot behind the barn. And I get the point. It’s easy to slip into. They become safe. But I love a Breton top. Worn them since the 80s, since an early obsession with Chanel in her early years. With JPG and Eurotrash. Though didn’t take it quite as far as Kurt Cobain and Nirvana. All famous Breton wearers. Generic not a word you could apply to any of them. This is not a defence of my personal wardrobe choices. It’s about choosing things that are right for us, not the perceived “right” things or the easy things. The same applies to language. Generic language seems to creep into too many mission statements and “about us” pages. Still littered with words like excellence, customer-centric, passion, and leading. Or Linkedin posts that talk about people first or that people matter, just after announcements of things that might suggest otherwise. It’s why brands like Oatly stand out or Innocent before them. They talk as we all talk. They call things what the bloke down the pub calls them. And they do it everywhere. I’ve seen brands do the first part of that and then let the generic speak creep back in on the pages they perceive as needing to be business-like. I mean, what does that even mean any more? Sometimes, you forget it’s even there or that you’re doing it. Like reaching for a stripy top, it’s a comfortable, simple choice. Not a mindful one. Mindful words have power. They can be the words that support icons. That’s why we’re still quoting Coco, Kurt and Picasso all these years later. They are the choices of the rebels, the thought-provokers, the true leaders. The rest? Generic top wearers. We all get the same 26 letters. Choose yours wisely. Choose iconic. Which are you? Team Stripe or Team Anything But a Stripe? Link to Rowan's post in the comments. #brandlanguage #brandstorytelling #freelancecopywriter

Imagine Diane von Furstenberg in the early days of her fashion empire, receiving the first photographs of what would become her iconic wrap dress. As she reviewed the images, her attention was drawn to a large, white cube in the photo…a distracting element from the dress itself. In a moment of inspiration, she decided to use this space to write a personal message, one that encapsulated the essence of why she created the wrap dress. “Feel like a woman, wear a dress.” - Diane von Furstenberg This message highlighted the dress’s embodiment of independence, confidence, and the spirit of the modern woman. This anecdote is a testament to the power of personal touch in branding and marketing. DVF’s decision to include a personal message turned a simple photograph into a storytelling tool, conveying not just a product, but a philosophy. This approach is mirrored in successful marketing campaigns today, where the narrative and emotional connection with the audience are as important as the product itself. Campaigns like Dove’s “Real Beauty” and Nike’s “Find Your Greatness” are examples of how brands use storytelling and personal messages to resonate with their audience, creating campaigns that are memorable and impactful. Just as DVF’s wrap dress was more than just a piece of clothing, successful marketing campaigns are more than just advertisements…they are expressions of a brand’s core values and identity. #branding #marketingcampaign #corevalues

Fashion month has commenced and Essence Communications Inc. tapped in with your favorite psychic trend forecaster for tips on manifesting a productive fashion week utilizing color theory, sacred adornment and more. Editors, stylists, content creators and those participating should definitely check this out as you prepare your ‘fits for this season. I’m also accepting clients for Stylevisions™ : Psychic Trend Forecasting + Style Consultations. Several years ago I created a modality that merges two of my favorite worlds: fashion and spirituality. With a degree in Fashion Merchandising as well as +10 years of industry experience as a columnist, brand manager, product designer, + more, this modality helps me foretell the future of fashion + beauty industries and serve as consultant for personal expressions of style + beauty. I own the intellectual property of Stylevisions™ and am the only person in the world that can offer this! Forecasting is for publications + brands looking for psychic trend reports + predictions through my lens, as well as fashion designers looking to take a different approach to designing their collections. The personal stylevisions™ session is ideal for those who are looking to develop a strong visual identity or want support for year ahead or event based style consultations, as well as stylists seeking support creating signature styles for their clients. If you’re looking to connect + learn more, shoot me an e-mail at connect@ambertheconduit.com In the meantime, read my latest for Essence: https://lnkd.in/eFrADcWe #fashion #trends #wellness #fashioninnovation #trending #beautybusiness

In marketing i believe that creativity is contagious... Incorporating elements of technology, such as interactive displays or virtual reality. Playing with gender norms and exploring non-traditional silhouettes and styles Experimenting with avant-garde makeup and hair looks. Adding unexpected elements to the runway, such as live performances or choreography Ultimately, creativity in a fashion show is about pushing boundaries, taking risks, and offering a fresh perspective on style and design. It's about inspiring and exciting the audience, and showcasing the endless possibilities of creativity in fashion. #creativity #fashion_show #creative_runway

The concept of the "Pantone Color of the Year" started in 2000, and since then, it has become an annual tradition. Leatrice Eiseman, known for her influence in color trends, has played a pivotal role in transforming colors into celebrities for Pantone. Each year, Pantone selects a color that reflects current cultural and design trends, influencing various industries, including fashion, design, branding and marketing. This annual designation has become a significant marker in the creative world, guiding the use of color in various products and expressions. Here's an interesting read on this topic. 👇

Every part of me is bursting with excitement over the new Levi’s campaign! I'm inspired by any brand that can both honor its roots and break cultural norms at the same time. Levi’s CMO, Kenny Mitchell, perfectly captured this idea by saying the brand is about "...continuously breaking and building the codes of culture" and that Levi’s represents the "...unofficial uniform for those moving forward in the pursuit of better." These lines don’t just sell a product; they anchor the campaign in a deeper purpose. It’s not just what’s being said in this campaign, but what it represents that pushes culture forward. These images unapologetically shatter Americana stereotypes, reclaim a classic American brand for ALL Americans, and reimagine it through the lens of female filmmakers and a global icon like Beyoncé. This, to me, is the epitome of moving forward—a brand steeped in tradition, but fearless enough to embrace the future. From a marketing standpoint, this campaign is the perfect storm of authenticity, cultural relevance, and purpose-driven storytelling. It’s a masterclass in how brands can resonate with today’s consumer, by weaving their legacy into a modern narrative. #marketing #brandstrategy #levis #marketingstrategy https://bit.ly/3ZGyD3y

Did you know that over half of brand first impressions are visual? 💡 In the luxury jewelry industry, making a lasting first impression can make all the difference in attracting new customers. Here are some other interesting stats: Colors increase brand recognition by up to 80%, and 81% of consumers remember a brand’s colors more than its name. Is your brand design working hard enough for you? At Karat Social, we blend strategy, psychology, and story to create unforgettable brand experiences that resonate. Ready to refine your jewelry brand’s visual identity and dominate Q4? Let’s chat. #JewelryMarketing #BrandingStrategy #LuxuryJewelry #FirstImpressions #KaratSocial

STILL crushing over this collab 🔥 High fashion meets rugged outdoor gear. An unexpected pairing that took the internet by storm. As David Whetstone from The North Face put it: "When two disparate brands come together, the goal is to expose people from the other set to a new idea and a new sort of way of thinking." And that's exactly what this collaboration did ✨ Think: 🌏 Immersive pop-up experiences and eye-catching murals from Milan to Shanghai. ⛰️ A collection that blended Gucci's signature maximalism with The North Face’s technical prowess. 🎥 A documentary-style story exploring the intersection of fashion, nature, and self-discovery This collab wasn't about slapping logos together. it was about creating a new narrative. One that resonated with fashionistas AND adventurers. A historic moment between two heritage brands. They NAILED it 💐 What do you think? _________ ♻️ Repost to share this with you network. 👋 I’m Jolyon, co-founder of OK COOL. I drop insights into creativity, culture and content every day at 7:30AM EST. If you want to stay ahead of the curve, hit the bell on my profile 🔔