Fourth’s Post

A fantastic article in the #buildingmagazine on #costmodelling for #Stadiums. Please reach out to our Will Goring as one of our Stadium experts if you would like to discuss with us #turnerandtownsend #sports #stadium #costmodelling #costmanagement

Today’s sports stadiums face new challenges, and many require redevelopment to make them fit for modern events and audiences in a diverse, sustainable way. Will Goring of Turner & Townsend alinea and Philip Johnson of Populous outline the issues and present a cost model of a typical stadium redevelopment https://lnkd.in/eCmeCYyS

3 Tips for Managing a #SportsCenter in 2024 Attracting new customers, or retaining your own, is an increasingly difficult challenge in the crowded competitive landscape of sports centers Today we want to help you with 3 simple tips to start with: ---> 1. Sports Selection ---> 2. Spaces with Dynamic Flexibility ---> 3. All Around Technology These strategies are the tip of the iceberg of a series of new keys in sports center management. Intrigued? Swipe over to the full read and share your take or experiences below! #SportInnovation #CommunityBuilding #SportBusiness

Have you watched Usher's half-time set yet? Last night saw the #superbowl , arguably the biggest sporting event in the USA’s calendar grab the media headlines. With sporting events front and centre in 2024, it’s a good time to look at how the commercial value of sporting events is channelled by brands and how you can do the same. #retail #sportbusiness #marketing https://lnkd.in/eCnhSzi6

A vision is defined "the ability to think about the future with imagination and wisdom." As the Charlotte Hornets enact our vision to become the premier franchise in the NBA, it's been incredible to work with our new upcoming partners who understand perfect sponsorship programs need both imagination and wisdom. Imagination: ⭐ Why does the brand fit into the lifestyle of Hornets fandom? ⭐ How can our fans interact with the brand organically? ⭐ Where can we show up together that's unexpected, novel, or new? ⭐ What can we do together that's never been done before? Wisdom: 🧠 How do we drive joint value to each other, our fans, and consumers? 🧠 What does winning look like quantifiably for both orgs? 🧠 Where is the value that goes deeper than dollars-in-dollars-out? 🧠 How do we strategically align our businesses beyond logo lockups? I am constantly amazed at the imagination and the wisdom of the new Charlotte Hornets sponsors I get to work with. I can't wait for our fans to see what we have in store. #sportsmarketing #brandmarketing #linkedinsports #sportsbiz #sponsorshipmarketing

Enhancing #Loyalty in #SportsCenters in #2024: A Challenge to Embrace Engagement goes beyond simple participation; it's about creating an ecosystem where every element synergizes to nurture a community, spark curiosity, and elevate the experience. Our ongoing exploration of innovative strategies for sports centers unveils how unconventional sports, adaptable spaces, and technological integration can collectively transform a traditional sports center into a dynamic and inclusive community beacon. My team and I delve into this topic daily to assist those who rely on us to have one foot in the present and one already stepping towards the future of sports centers. Operating in a modern way, swiftly responding to continuously evolving demands, secures a diverse clientele, from the simply curious to the committed athlete. It's about offering more than just a place to sweat; it's about creating a destination where each element contributes to crafting a unique experience for the customer. These are just 3 among the many tips that should be considered for the management of a modern sports center. We're curious to know about your experience and your ideas for the future of the sports business.

MARK YOUR CALENDARS! 🗓️ You don't want to miss this amazing conversation between Lara Krug and Jennifer Halloran moderated by our very own Julie Andreeff Jensen! SPORT BEACH 2024 will be one for the books! 🏆 #SportBeach #WomenInSports #SportLeaders #JasperAdvisors

Check out Bret McCormick's article on the four biggest sports trends of 2024. In the Charlotte based Sports Business Journal, Bret touches on facilities (both US and international), ticketing, and other topics of interest to sports fans. What do you think of Bret's prognostications? #sportstrends2024 #stadiumdesign #sportsfanexperience