Fox Motors’ Post

The Power of Understanding what Americans Are Going Through In the fourth quarter of 2008, the bottom fell out of the US car business. Sales declined by 37%. One automaker, Hyundai was in even deeper trouble- its sales fell by a staggering 41%. The brand suffered from a perception problem that it tried hard to address with a 100k-mile warranty, but this wasn't enough and in a market with few excessively cautious buyers any stigma would be punished. The industry's response to the downturn was to offer rebates and generous APRs, but Hyundai knew this wasn't going to be enough, so it went for bold and disruptive and changed the landscape. It understood what Americans were going through and that no one was going to purchase a car if they were concerned about their job security. To remove this massive barrier Hyundai introduced Assurance which allowed buyers to return their cars if they lost their jobs. In an instant, Hyundai leaped ahead of the market by understanding and solving a major problem Americans were facing. With one bold and decisive action, Hyundai shifted the perception of its brand and most significantly drove sales. The results were impressive. - By the end of 2009, Hyundai grew unit sales by 8%, in a market that declined by 21%, and by 2011 its market share had grown by 53%. - Mid-2009- Hyundai overtook Ford to take 4th place in the market based on unit sales The program was put together in just 37 days and the latest jobs report is released today at 8.30 am EST.

Important update from Ken Brown Motor Group. We regret to announce the closure of our Hyundai dealerships in Richmond and Letchworth due to prolonged uncertainty and challenges. Read the full story on our website to learn more about this decision's impact together with our future plans -

Sidley received a Band 3 ranking in Transportation: Road (Automotive) in the 2024 edition of #ChambersUSA — marking the second year we have received a ranking in this area. Learn more about our leading Auto and Mobility practice here, https://bit.ly/3RrxEzr.

Three years ago, General Motors put out this ad, painting a picture of US catching up. Fast forward to today, and the topic is still hot. But here’s the thing—#EVs haven’t quite taken over the U.S. like they have in other parts of the world. So, what’s holding us back? Is it the charging infrastructure, the costs, or just old habits that die hard? It’s a mix of all these, but that doesn’t mean we can’t overcome them. Hasan Nergiz Alex Malouf Sal Jafar Katib Belkhodja We need to keep pushing the conversation forward and tackle these challenges head-on. The future is electric, and it’s time we make it happen. #EVs #Sustainability #ElectricVehicles

Training sounds like a "Dirty word" if there currently is none. Or if the approach is to train like we did in the 80's, 90's and 00's. Just because those methods are outdated and not as effective doesn't mean we just stop trying altogether. This is a great article that speaks about Creating that Culture of Learning and Development in the dealership!

Our Texas team came with their Top 3 Things New Jeep Owners Should Buy First. Stephen, Dennis and Brian give some great suggestions on what you should put at the top of your list. #newjeepowners #newjeep

Automotive Dealers, have you prepared to leverage Holidays and Sales Events in 2024? With Presidents' Day around the corner, ensuring your dealership funnels quality monthly traffic is essential. Strong Automotive can help you do just that. Email cgriffis@strongautomotive.com for a custom proposal. #presidentsday #automotive #automotivemarketing #email #streaming

Chart-Toppers on Wheels - The World's Best-Selling Vehicles Continuing our series of posts showcasing the best selling cars in history Morris Minor - over 1.5 Million units sold The Morris Minor, an iconic British car, made its debut in 1948 and quickly became a symbol of post-war motoring. Designed by Alec Issigonis, who later gained fame for the Mini, the Morris Minor was celebrated for its innovative engineering, compact size, and stylish aesthetic. The car was offered in various body styles, including a convertible, sedan, and wagon, making it versatile for different consumer preferences. Throughout its production span until 1971, the Morris Minor gained a reputation for reliability and practicality. Its affordable price and efficient performance contributed to its popularity, both in the UK and internationally. The total number of Morris Minors sold worldwide exceeded 1.5 million units, solidifying its status as one of the best-selling British cars of its time. Beyond its commercial success, the Morris Minor has maintained a strong enthusiast following, with many well-preserved examples still on the road today, attesting to its enduring appeal in automotive history. Visit our website to view Classic cars for sale along with classic car-related news: https://lnkd.in/gNuAY9ke #MondayMorning #MondayThoughts #MondayMotivation #classiccarsforsale #classiccars #prestigecars #supercars #morris #morrisminor

Yesterday I had the privilege of spending time with Triple Eight Racing, the group behind the Red Bull Ampol Racing team, to learn about how they have become one of the highest performers in their field. What I saw and heard was so simple, but so powerful: A shared vision – The Triple Eight Way, visible around the workshop. Making sure everyone understands their role in the team, and getting them excited to bring their best. Reflection to raise the bar – full-team debriefs after every race to understand what went well and how to improve, with nothing being too small to raise. High standards and attention to detail – an immaculate workshop, and uncompromising quality in all builds and repairs. Continuous improvement at all levels – with ideas and improvements coming from the workshop floor. Strong channels of communication within teams, between the workshop and engineers, and across all levels of the team. The relentless pursuit of high performance – deliberate practice by the pit crew, reviewing footage and sharing techniques across the team to shave fractions of seconds off tyre changes. Re-benchmarking performance to set new targets. None of these concepts are groundbreaking, rather it is the team’s ability to instil a culture where these qualities show up effortlessly and obviously in all aspects that sets them apart.

Its Friday ad time. This one completely passed me by - but I love it. I really don't like the experience of buying cars. I feel there is a lot of acting around it, and i just want a really straight discussion and honesty. A friend mine sold cars and she did really well by creating a more honest and straight forward experience for her customers, and they loved her for it, told their friends, and she made sure people walked away happy. The last car I bought, I talked to the sales person on the phone, and only went into the showroom to pay for the car. There was confusion from the salesman, but I was happy that i tried to minimize the experience of being "sold to". And many B2B customers have similar requirements, recent research has shown that people prefer a rep-free experience. Hyundai Motor Company (현대자동차) obviously realize buyers feel the same way, so they have changed it. This ad is from 2019 Superbowl, so its old, but its a good one. Jason Bateman plays a elevator assistant, bringing people to nightmare events in their lives - from root canal, to a vegan dinner party. And of course, car buying is on the list. The ad got major criticism from PeTA and Vegans generally for slagging off vegans. But otherwise it did really well. #adoftheweek #advertising https://lnkd.in/gptYb48U