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Another day, another positive publication on the power and growth of women's sport (Sports Business Journal). One thing to add to this list would be the launch of the United Soccer League (USL) Super League coming August of this year. Not only will the league increase opportunities for female athletes, it will double the current amount of professional women's soccer teams for prospective investors to get involved in. #sportsbiz #investinwomenssport #sportsownership

The year 2023 brought increased success and attention to women's sports, with the NWSL's impressive $240 million broadcast deal as a prime example of what is possible. Read more 👉 https://lttr.ai/ALVBq #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes

The year 2023 brought increased success and attention to women's sports, with the NWSL's impressive $240 million broadcast deal as a prime example of what is possible. Read more 👉 https://lttr.ai/AKaF2 #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes

2023 A RECORD YEAR FOR WOMEN'S SPORTS VIEWING FIGURES📈 A record breaking 46.7 million viewers in Britain tuned in to women's sport on TV in 2023, reports the Womens Sports Trust. This included 25.7 million streams of the FIFA Women's World Cup 2023 on BBC iPlayer, an increase of 75% from the Women's World Cup 2019. Incredibly 15.6 million of those who watched the Women's World Cup did not watch women's sport before the tournament, and 43% of new viewers continued to watch women's sport afterwards. Women's sport continues to grow and smash records year after year🔥

France Women's National Football Team like you’ve never seen it before. Ahead of the world's most important international competition in women football, Orange (French telecom brand) wanted to highlight its commitment as a partner of all types of football for more than 24 years, and of the French Football Federation since 2018. Orange is taking a stand in favor of women's football ahead of the Bleues’ international competition, with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans', without ever having watched women's football, have strong opinions about the level of the players. But football fans' appetite for highlights compilations of great actions is an opportunity for Orange to reverse the trend... How? Through a never-before-seen compilation of actions from the men's 'Equipe de France', which quickly reveals itself to be a compilation of technical moves from the women's Equipe de France: 'La Compil des Bleues' ('The Bleues' Highlights'). Using VFX tricks, the appearance of the female players is altered in the 1st part of the compilation, to support a strong message: when Orange supports les Bleus, Orange supports les Bleues. A technical feat that required weeks of in-depth research into the French Football Federation's archives, to find the women's technical moves, then search for their exact replicas among the male players' moves, and then trick the women's images using VFX. 'La Compil des Bleues' has been released in June 2023, in an ecosystem specifically designed to target football fans wherever they are online : L'EQUIPE, Bein sports, Foot Mercato, the FFF - Fédération Française de Football platforms, and using influencers on YouTube, Twitter and Snap Inc.. Credit: Ads of the World Quentin Delobelle Ombline THOMINE-DESMAZURES Annabel Salesa Caroline Fortabat Jean Philippe Francisco Marcel Pascal Nessim et Charles Georges-Picot #football #soccer #frenchfootball #women #womenequality #equity

https://lnkd.in/efE2yUtN... Great strategy by @dazngroup to focus on this niche of women's football, as it is an exponentially growing segment of #footballbusiness #womensfootball #football #DAZN

What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.

What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.

Women's sports is gaining much more viewers year-on-year 👀 With that, comes commercial arrangements and sponsorships. According to Nielsen, sponsorships create a greater ROI in comparison to their male counterparts. How is this trend going to develop over the next few years? #womenssports #sports

32,970 I just spent my Friday night at Stamford Bridge Stadium watching Chelsea play Arsenal. 32,970 fans came out to a women’s football/soccer match. The place was ROCKING. My mind was blown. When it feels like things are either being dialed backwards or stagnant for women it’s amazing to see the strides being made with sports. The crowd was such a great mix- ages, genders. Big groups of 20somethings out together. Lots of little girls AND little boys. If you are a brand looking for something to sponsor…women’s sports is a good bet. 🚀🚀🚀🚀 And if you want to increase the pool of female CEOs..girls sports is the top of the funnel. #womenleaders #personaldevelopment #humanresources #no4thfloor