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Sports industry’s huge revenue growth The global sports industry is predicted to grow annual revenues by over 60% to $260 billion by 2033, according to a new study. https://lnkd.in/e4CxN5zU #stadium #arena #sportbiz Two Circles

As sports entertainment is evolving, there are so many opportunities for interesting innovations to engage new audiences and immerse brands organically within sub-cultures. I am really excited to see how innovations like Athlos can create new opportunities to reimagine how people engage, watch and participate in sport. https://lnkd.in/g4pYUZc7

On March the 3rd, Netflix hosted the exhibition match between Carlos Alcaraz and Rafael Nadal on their platform in an event they named "The Netflix Slam". This is the second live sports event hosted and produced by Netflix following last years "The Netflix Cup" which was a golf event played in pairs consisting of one Formula 1 driver and one PGA Tour professional. "The Netflix Slam" was held in Las Vegas in the Michelob Ultra Arena which has a capacity of almost 10,000 and was completely sold out. Although there are still no official numbers of online viewers, Netflix Executive Directors have the sufficient experience and ability to make sure that this event was a success. They took a different business approach compared to other more traditional sports networks in how they didn't have advertising breaks and how they don't use the sporting events as their main attention grabber. Instead of having advertising breaks for other brands, they slotted in promos for other Netflix projects soon to come and allowed other brands to promote their products throughout the arena the day of the event. Although other sport networks mainly use the sporting events as the primary source of entertainment and what generates the most interest, Netflix used a different model by having their sport documentaries such as "Full Swing" for golf and "Break Point" for tennis as their main attention grabbers and then having the live events as an extension of that. Although there are no official numbers of viewers or revenue, based on the success of their business model and the fact that they are looking into hosting other sporting events in the future, they should have at least made up enough to cover for expenses. The only expenses that are of public knowledge until now is the payment both Nadal and Alcaraz received. According to the newspaper "El Debate" (2024), Nadal was paid 1.5 million euros while Alcaraz was paid 1 million euros. After this event, Netflix has already announced their next live stream event which will be a boxing match between Jake Paul and Mike Tyson, July 20th. The interest in boxing had been dying down for some years now until those in the Middle East started pumping money into the sport and making the big fights which everyone wants to see happen. Still, a problem in boxing for many people is the fact that the big events are typically pay per view, so they have to pay for the fight on top of paying for a subscription to a network such as DAZN. Since their previous events have been free to watch apart from the subscription, t will be interesting to see if this is something Netflix continues to do and if it ends up being a successful business for them.

Another big and important step towards our mission of transforming the sports ecosystem in Brazil! LiveMode #sportsbusiness

The sports industry is a multi-billion-dollar global enterprise, encompassing a wide array of sectors, from professional sports teams, athletes, leagues to marketing agencies, media conglomerates, sponsorship, broadcasting, merchandise and sports technology. Here are some key points about the sports industry globally. Overall, the sports industry is evolving rapidly, driven by technological advancements, globalization, changing consumer preferences, and the increasing integration of sports into various aspects of culture and society. #sportsteam #athletes #leagues #marketingagencies #media #sponsorship #broadcasting #merchandise #sportstechnology #marketing #institute #sport #career #network #networkmarketing #networking #jobsecurity #ironwoodsports #ironwoodsportsmanagement #sportsbusiness #sportsindustry #sportsbiz #sportsmarketing #sportsmanagement #sportsmanagementschool #sportsevents #institute #education #sportseducation

🌍⚽ The Rise of Sports Betting in LATAM: ⚽🌍 This month, Santiago Gandara, Marketing Director at BetWarrior, highlighted the company's rapid expansion across the Latin American market, capitalizing on the growing interest in sports betting in the region. 📈🎯 What is BetWarrior doing? 🔸 Innovative Marketing Strategies: BetWarrior is reshaping how brands interact with sports fans in LATAM by focusing on personalization and delivering unique experiences across football and esports. 🔸 Strengthening Regional Presence: The company is positioning itself as a leader in Argentina and other key markets, offering fans a safe and dynamic platform to engage with their favorite teams. 🔸 The Future of Sponsorship in LATAM: BetWarrior's focus on emerging technologies and its commitment to responsible gaming are key elements in its strategy to continue dominating the sector. This development highlights the increasing role of betting brands in transforming the sports landscape in Latin America. 🚀 👉 For more details, check out the full article here: https://lnkd.in/enEEXKuY #Sponsorship #SportsMarketing #LATAM #BetWarrior #SportsBetting #Innovation #Sports

The Unifying Power of Sport: More Than Just a Game As we find ourselves amidst another thrilling cricket season, it's impossible not to reflect on the profound impact such sporting events have on our lives. Beyond the boundaries of the field, these tournaments weave themselves into the fabric of our daily existence, transforming ordinary moments into memories that linger for years. In a world where the pace of life seems ever-increasing, these tournaments offer a rare opportunity for pause and connection. They remind us of the joy found in communal experiences, bringing friends, families, and even strangers together in shared anticipation and celebration. Whether it's gathering around a television screen, cheering in a packed stadium, or engaging in animated discussions on social platforms, each moment is a testament to the unifying power of sport. This phenomenon extends far beyond the realm of entertainment. It is a testament to the emotional, social, and even economic impact that such events can have. They foster a sense of belonging, ignite passions, and even provide a platform for meaningful conversations on teamwork, perseverance, and excellence. As a marketing professional, I've always been fascinated by the ability of sports to create a universal language—one that transcends cultural, geographic, and linguistic barriers. The strategic brand engagements and storytelling opportunities that arise during these times are unparalleled, allowing brands to connect with audiences in genuinely authentic ways. But, at its core, the magic of a cricket tournament or any major sporting event lies in its ability to bring us together, to make our lives more happening. It reminds us of the importance of pausing to appreciate the moment, to celebrate achievements, and to embrace the sheer joy of being part of something bigger than ourselves. So, as we immerse ourselves in the excitement of the game, let's cherish these moments of unity and joy. Let's make memories that will warm our hearts for years to come, proving once again that sports are indeed more than just a game. #Cricket #SportsMarketing #BrandEngagement #Community #TeamSpirit 😃

Favorite teams get eliminated, it hurts but that's sports (just ask Poland, Serbia, Albania, and Scotland in the #Euro2024). Knowing how strongly players feel about their national teams, often their go-to wager, how can iGaming operators keep them engaged and active? We have 7 tips ⬇

Gen Z Lesson for CEOs + Boards: Reimagining the Olympics and Live Sports Please read Zac W.’s insightful article on Gen Z, live sports and Olympics. Zac talks specifically about: - What Gen Z want from live sports; - How they watch - Importance of backstories - What advertisers need to know - What's next for live sports and the Olympics For Gen X and Boomer CEOs, CFOs and Corporate Boards, this is a good read to get out of your own worldview and to better understand this important generation of your stakeholders -- consumers, viewers, employees, applicants, customers, investors, media, etc. -- as you support your CMOs and CCOs to make investment decisions in media, marketing, communications and other public-facing and revenue creation activities. #ParisOlympics #GenZ #Sports #TobySportsGeekness #ParisParalympics

#Gambling and #Betting #Sponsorship #Landscape Market Upcoming Opportunities, Demands and Forecast to 2029 𝐆𝐞𝐭 𝐚 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬..!!https://lnkd.in/dGP4nkpP 🔍 Market Dynamics: Drivers: The burgeoning legalization of #gambling and betting activities fuels market expansion, offering a significant revenue source for sports entities. Rising #popularity of sports betting, #coupled with the ease of access through online platforms, amplifies the sponsorship landscape's growth trajectory. The emergence of e-sports and #fantasy sports creates lucrative avenues for sponsorship, especially through digital channels, targeting younger demographics. 🌍 Regional Insights: Europe: Dominated the #market in 2021, with favorable regulatory environments and a strong association between betting companies and football teams #driving growth. Asia Pacific: Emerging as the #fastest-growing market, fueled by sponsorship #opportunities in football, baseball, and #e-sports, especially in countries like China, South Korea, and Japan. 📊 Segment Analysis: Sports: Soccer (Football) reigns #supreme in the sponsorship landscape, given its #widespread popularity and strong association with betting activities. Categories: Sponsorships span across #federations, teams, series, venues, events, and athletes, #offering diverse avenues for engagement. Key Players: Betway Group bwin Sky Sportsbet io Betclic Group #GamblingAndBetting #SponsorshipLandscape #MarketAnalysis #GlobalTrends #SportsSponsorship