Fraction Media Group’s Post

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As #mediamixmodels adjust to #ctv and #streamingaudio, we often have discussions with our brands and vendors about the #audienceinsights to better understand the real reach of #paidmedia on streaming channels. This data also supports the approach that #ctv is not any different in the consumers mind than #lineartv and as marketers we need to stop seeing them as such different environments.

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