New Post: In a Letter to Recording Academy Members, CEO Harvey Mason Jr. Urges Them to ‘Vote with Purpose’ - https://lnkd.in/gbcVEmge -
Recording Academy CEO Harvey Mason Jr. sent a letter via email on Friday (July 26) to the Academy’s 12,000 voting members urging them to take their job as voting members seriously. The Subject Line: “Vote with Purpose This Grammy Season.”
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“The trajectory of people’s careers and lives are altered by your choices,” Mason wrote in the letter obtained by Billboard. “As such, you owe it to your peers to vote intentionally, deliberately, with pride and with purpose.”
Mason added a personal aside to bring the point home. “Last Grammy season, I heard a Grammy voter say they hadn’t taken a specific artist seriously since a performance they saw more than 10 years ago. I was shocked and disturbed by that. There is no place in our organization for such bias, grudge-holding, or careless voting. It’s about the current year and the quality of the work, period!
“There should be no other rationale for voting. If you are taking into account an artist’s older work, or their reputation, or race, or gender, what label they are on, who their manager is, how many friends participated in the project, or anything else like that, you’re not doing your job.”
Mason also implored Grammy voting members to start thinking about their choices now. “I hope that you begin prioritizing your responsibility now, and not wait until Grammy season is here.” The first-round voting period runs from Oct. 4-15. Final-round voting extends from Dec. 12 to Jan. 3, 2025.
Mason is wise to advise members to start thinking about their picks now. The Grammy entry list is long. This year, there will be 94 categories (same as last year). Many categories have large numbers of entries. On last year’s entry list, there were 615 candidates for record of the year, 476 for album of the year, 642 for song of the year and 405 for best new artist. To conscientiously wade through such long lists and thoughtfully make your selections would take hours. That is one reason that “brand name” artists – long-time Grammy favorites – often lead the nominations year after year. Mason is trying to get members to break that habit of just checking off names of artists who are top-of-mind.
On the line “The trajectory of people’s careers and lives are altered by your choices,” Mason linked to this Grammy.com post from May 1, which includes a section titled “What Is the True Value of a Grammy?” It gives more than a dozen exampl
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