Francesco Cesaroni’s Post

Questions on what I do for my clients and how I serve them? Check this video out from my partners in the Cleveland office!

Get a real look at Alicia Jenelle and our team as we prep for a 1,000-person gala. From setting up to fine-tuning details, the final result may look effortless, but it takes blood, sweat, and tears—plus a few dressy outfits paired with running shoes! This is where hard work meets elegance. 🎥 @a1filmss @humanstv_ #EventManagement #EventPlanner #EventProfs #EventPlanning #CorporateEvents #EventMarketing #EventCoordinator #EventProduction #EventIndustry #MeetingPlanner

Tory Burch just gave us all a lesson in how to breathe new life into an iconic product. 👠✨ The fashion house is bringing back its Reva flat for Spring/Summer 2025—the very shoe that put Tory Burch on the map back in 2006.  This move is a masterclass in understanding your core identity as a brand and leveraging it for future success: 🧬 It taps into the brand's DNA. The Reva flat, named after Burch's mother, is more than a product‚—it's brand heritage. 💾+📱It blends nostalgia with modernity. By updating the design for today's market, Burch is appealing to long-time fans while attracting new customers.  ✨ It's a perfect example of "design-driven innovation"—more of which is needed in traditional retail companies.  Retail is a delicate balance of honoring your past while embracing the future. Who else are you seeing strike the right balance?  https://lnkd.in/ekWNWqum #Retail #ToryBurch #DesignInnovation #BrandDNA #ReLaunch #HeritageBrand

My marketing inspo this Friday comes from Sweaty Betty and their brilliant Wear the Damn Shorts campaign. It ticks of the two most important PR boxes - Timely✅(sun's out here in the UK) and Relevant ✅. It clearly demonstrates that they know the pain points of their audience (marketing 101) AND shows a brand that is willing to invest in products that are I'm sure underperforming in revenue but bring benefit to their customer. Sweaty Betty could easily ditch cycling shorts and just focus on selling leggings. Instead, they have powered up a campaign that helps them to stand out from the competition and empowers their audience. (I'm not yet ready to shell out 60 quid for a pair of cycling shorts however, when this buyer is ready - she knows where to go!) P.S. I found out about this campaign via the How to Fail Podcast ads - I would be really interested to hear from other marketers who have had success with podcast sponsorship.

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If you are going to have a viewing before the service starts then it is quite important to pick an outfit that best represents your loved one. #deceasedestate #deceasedfamily #documentmanagement #joondalupsmallbusiness #mediumsizedbusiness #needhelp #organizedlife #passingawayplanner #perth #perthbusiness

So, ROLEX just dropped a killer ad at the Oscars and, honestly, it's slicker than your average. Dubbed "Every Hero Needs An Ally," this spot was a smooth sail through cinema history, Rolex reminded us why it's not just a watch brand; it's a cultural icon by spotlighting Rolex cameos in hits like "The Iron Claw," "When We Were Young," and "Argo." It's not just a watch—it's a pop culture powerhouse. Flashback to 2017, Rolex did the same thing, blending their timepieces into film scenes that stick with us—think "Titanic," "Apocalypse Now," and "The Usual Suspects." Here’s the deal: this ad's genius lies in its subtlety. Movies? Larger than life. And when you see your fave characters rock a Rolex, it's not just product placement; it's placing the product in your heart and your next dream board. The way Rolex ties it all together, with that narrative finesse, is pure gold. For us in the hustle—whether you're bootstrapping a startup or sketching the next big thing in design—there's a lesson here. You don't have to shout to be heard. Sometimes, it's that quiet confidence, that smooth integration into stories that resonate, which makes the loudest bang. Caught any ads lately that nailed it without trying too hard? Spill the deets! https://lnkd.in/geciTtiY #RolexSwag #OscarsAdGoals #StealthMarketing #CreativeHustle

In the era of digital saturation, the landscape of marketing is evolving. Today, the power lies not in grandiose gimmicks, but in genuine, organic fits that resonate on a personal level. Data reveals a telling shift: consumers increasingly favor authenticity over flashiness, with 86% stating they value authentic brand engagement on social platforms (Source: Stackla, 2020). This trend is clear evidence that the most effective marketing strategies are those rooted in genuine enjoyment and relatable experiences. It’s about showcasing real people having real moments with products or services, not just the polished veneer of traditional advertising. An excellent example of this approach is the surge in user-generated content (UGC), which has become a goldmine for brands seeking to establish trust and relatability. Studies show that UGC not only enhances brand engagement but also significantly impacts purchasing decisions, with consumers 2.4 times more likely to view UGC as authentic compared to content created by brands (Source: Business Insider, 2021). As we navigate this new era, it becomes evident: the key to unlocking marketing success is to foster genuine connections. Let’s embrace the authenticity and the shared experiences that draw people together. After all, in a world craving realness, the most authentic brand stories are not just heard; they’re felt. #MarketingTrends #AuthenticityInMarketing #BrandEngagement #UserGeneratedContent

10 tips how to buy a house. #realestate #family #lifestyle #c21e

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