Franchise Brokers Association’s Post

What's the difference between an FSO, an internal rep, and a franchise broker? While both FSOs and brokers support potential franchisees, their roles are fundamentally different. Franchise brokers represent multiple franchisors, providing pre-qualified leads and guiding franchisees to the right opportunity. They act as a source of information, helping potential franchisees explore various brands, ask the right questions, and connect with professionals like attorneys and funding sources. Once the franchisee selects a brand, the broker hands them off to the franchisor’s internal sales team or an FSO. FSOs, on the other hand, are like the franchisor's sales department. They manage the entire sales process, from distributing the FDD to selecting potential franchisees. FSOs are hired by franchisors to grow franchises quickly, allowing franchisors to focus on operations. They do thorough due diligence and pause brands that struggle to keep up with growth. Despite their differences, FSOs and brokers are essential to the franchising ecosystem. They ensure procedural consistency, clarity, and reliability in the franchise award process. This collaboration is vital, especially in light of the California SB 909 bill. Now is the time for the franchise community to unite, collaborate, and protect the future of franchising. Where do you stand? Will you join in the solution or continue fighting problems that create more issues? The choice is yours. #franchisebrokersassociation #franchiseba #franchisebroker #fba #sabrinawall #franchiseindustry #businessindustry #franchisecommunity #franchisesupport #stayinformed #franchiseregulations #leadership #franchise #franchisor #franchisee #franchisealert #protectfranchising #californiaSB919 #SB919 #IFA #CA919 #california919 #franchiserule #franchiselaw #franchiseawareness #franchiselaws