Frank Driessen’s Post

STEP 1 Give everyone access to content creation and management tools. Having a strong content supply chain unlocks efficiency so digital experience creators can produce the high volume of experiences necessary to reach their customers. #AdobeGenstudio

The sheer amount of content produced today requires a new approach to managing your content supply chain. In our recent webinar, experts from Adobe, Omnicom, and Credera discussed the need for a combination of tools and a streamlined process to efficiently manage the ever-increasing volume and complexity of content creation and distribution. Watch the full recording of the webinar here: https://hubs.la/Q02GnH0g0 #ContentSupplyChain #Innovation #Adobe

This is a great listen / watch for anyone who might be curious about what it is that we mean when we talk about the 'content supply chain', or how developing a more systematic and optimised content supply chain might help them deliver better results in marketing, loyalty, customer experience and acquisition. More and more organisations are considering their digital content strategy, technology and partners separately from traditional brand and advertising efforts, and truly optimising how they deliver omnichannel CX at scale. #adobe #contentsupplychain #mrm #workfront #firefly

There seems to be a new multi-market #ContentSupplyChain brief hitting an Omnicom agency inbox every week from brands looking to: - Increase speed to market of campaigns & creative - Scale assets in the most cost effective way possible - Enable personalisation at unprecedented scale - Reduce agency spend, maximise ROAS/efficiency Adobe are one of the strongest options for consideration, our MarTech practice lead, Josh, talks here about the innovations available from them to marketers to help them on their transformation journey.

📚 Hear about creating a transparent library of approved content, with robust expiry and permission protocols suitable for regulated industries. 🗣️ Andy Mullings, Global Director, examines how using Adobe Assets and Adobe Experience Manager simplifies #ContentMarketing compliance. 🔐 Get more insights on how #DigitalAssetManagement forms a key part of an effective Content Supply Chain from the Inspire CMO Summit: https://okt.to/TaXm1j #ContentSupplyChain #ContentStrategy #MarketingROI

Activate content faster with Content Hub in Experience Manager Assets. Learn more at adobe.com. #contentmanagement #digitalassets #AdobeExperienceManager

Unlock the Power of Your Content Supply Chain! Did you know that 61% of CX professionals predict a 5x increase in content demand for 2024? 🚀 Join Adobe executives as they dive into the world of content supply chains, sharing practical strategies to supercharge your content beyond human scale. 💻Learn how to improve efficiency and unlock the full potential of your content. 📈Watch now and take the first step towards a more efficient content supply chain: https://lnkd.in/g7uNd584 #ContentSupplyChain #AdobeOn #Efficiency #ContentMarketing #DigitalTransformation

Content lifecycle management can take up a lot of time and resources. But with the right tools, you can do it efficiently.  Meet Vivek Kumar and Manik Bhallaat #ExperienceMakers as they speak about the seamless integration of Adobe Workfront and Adobe Experience Manager Guides that lets you connect, collaborate, and simplify your content workflows. We’re waiting for you in #LasVegas. Register now: https://lnkd.in/dZaVM4TF #Adobe #ExperienceManager #StructuredContent #ContentStrategy #ExperienceMakers #TechnicalWriting

With the amount of content that needs to be created, teams, partners, and agencies need more effective ways to collaborate and govern without slowing the process. #AdobeExperienceManagerAssets

It’s here! 🌟 How with Content Hub, Adobe is unlocking the exciting potential of digital asset management using generative AI? To find out and read more on the value creation for brands and marketers, click on: https://lnkd.in/g7v3CjhP #adobe #experiencecloud #aem #marketing #brand #generativeai