Professor of #innovationmanagement and scholar of #masscustomization, #openinnovation, and #digitaldisruption. Hope to become a true #MetaInnovator.
Dear #masscustomization and #personalization industry community, the next edition of the Personalisation Experience Conference will take place on March 20th in Amsterdam (NL). I attended the conference last year and was really excited about the other speakers and the content. I will miss this year's event due to commitments on the other side of the world, but would like to share the announcement with all friends of #mass #customization. The conference showcases the dynamic landscape of customized consumer experiences. It opens with a forward-looking address on the evolution of #personalization, then delves into niche areas such as NFL fan gear #personalisation and the growth prospects of personalized apparel. Discussions will focus on the synergy of on-demand production and consumer preferences, the interplay of personalization and advertising, and environmental considerations in customized merchandising. Organized by FESPA, the conference is part of a huge #tradeshow with lots of technology for on-demand personalization and sustainable manufacturing processes. There will be several microfactories in action and over 500 exhibitors showcasing cutting-edge technologies. Register using code PEXN403 to save 25% on your conference ticket (which is already very affordable): https://lnkd.in/ew4Kj3ZE #SmartFactory #SustainableManufacturing #SustainablePersonalization
