Editions de Parfums Frédéric Malle’s Post

Creativity with Sustainability at its core

Our latest formulation favouritefrom the lab👩🏼🔬 Get in touch if you would like to have the formulation breakdown or a sample! 👄💄💗

A mindset rooted in science and focused on solutions is making waves in the beauty sector, embraced by consumers driven by tangible outcomes. 🔬💄 Moving forward, the beauty landscape envisions hybrid innovations and experiences dedicated to optimizing daily performance. From clinical skincare to science-driven makeup, the next phase of beauty will be shaped by the realization of radical performance. Leïla Rochet, Chief Inspiration Officer and Founder (Cosmetics Inspiration & Creation), will share how science is evolving the beauty conversation and showcase the latest innovations to impact the industry from outside of the category. Supported by strategic insight, Leila will identify new territories for beauty innovation. Enora LE ROUX, Scientific and Product Consultant, will decipher innovative beauty products that leverage scientific advancements and cutting-edge technologies in their development. 📅 Mark your calendars for this conference at MakeUp in Paris on May 29, 2024, kicking off at 1:30 PM. Register here 👉🏼 https://bit.ly/3Ihplks #MakeUpinParis #ScienceBeauty #HybridInnovations #BeautyTalk #InnovativeProducts #ScientificAdvancements #Makeup #Skincare

A mindset rooted in science and focused on solutions is making waves in the beauty sector, embraced by consumers driven by tangible outcomes. 🔬💄 Moving forward, the beauty landscape envisions hybrid innovations and experiences dedicated to optimizing daily performance. From clinical skincare to science-driven makeup, the next phase of beauty will be shaped by the realization of radical performance. Leïla Rochet, Chief Inspiration Officer and Founder (Cosmetics Inspiration & Creation), will share how science is evolving the beauty conversation and showcase the latest innovations to impact the industry from outside of the category. Supported by strategic insight, Leila will identify new territories for beauty innovation. Enora LE ROUX, Scientific and Product Consultant, will decipher innovative beauty products that leverage scientific advancements and cutting-edge technologies in their development. 📅 Mark your calendars for this conference at MakeUp in Paris on May 29, 2024, kicking off at 1:30 PM. Register here 👉🏼 https://bit.ly/3Ie3fzh #MakeUpinParis #ScienceBeauty #HybridInnovations #BeautyTalk #InnovativeProducts #ScientificAdvancements #Makeup #Skincare

A world where creativity knows no bounds. We once again pushed the limits by introducing Oserth, a revolutionary sustainable hair care brand from the scenic landscapes of Sweden. Oserth encapsulates a unique vision - condensing the world into a bottle. This vegan haircare goes beyond traditional hair care, offering an immersive experience that connects consumers with the essence of nature. Through innovative concept development, thoughtful design, strategic branding, and a commitment to sustainability, Skyne has successfully brought Oserth from a creative vision to a tangible reality. As consumers swipe through Oserth's journey, they are invited to explore the world in a bottle and join a movement towards conscious and compassionate hair care. For us it's not just about crafting stories; it's about co-creating them with a community that values creativity, sustainability, and the endless possibilities that lie ahead. Elevate your brand with Skyne – your compass in the ever-evolving landscape of branding and strategy. @oserthofficial #cosmeticpackaging #haircareproducts #brandingagency #sustainablebrands #veganbusiness

🗞️ #repost BTL Aesthetics 🗞️ Being in the News 🗞️ is normal at @btlaesthetics 📢 @newbeauty magazine just released this article on EMFACE😍 #noninvasivetreatment #btlaesthetics #antiagingtreatment #emface

This Friday, at the Feria de Abril (Sevilla) 💃 , I had the opportunity to experience something revelatory that I want to share with my LinkedIn network, especially those in the cosmetic industry. Amidst laughter and Sevillanas, I was introduced to a colleague from the same industry. Upon discovering our professional connection, she asked me which company I worked for: I mentioned that I work at a private label factory. To this, the person responded with a gesture that suggested some disdain (to use an euphemism), regarding the company she worked for as if our work was of a lower level within the sector. In response to her reaction, I proudly explained that we collaborate with renowned international brands, to which she replied that this was "the worst of all." This exchange made me reflect not only on the lack of courtesy in her comment (it might be because of too much rebujito) but also on a broader and more significant issue: the perception of own brands in our industry. Some traditional brands tend to believe that they are the only ones innovating and offering quality products, but the reality of the market is changing. The "white label" is no longer just about copying or offering mediocre shelf products. In many cases, these brands are outselling the so-called A brands. Outsourcing innovation to private label (PL) manufacturers is redrawing the lines of what it means to innovate in cosmetics. It is no longer exclusive to those with large R&D budgets. This, I believe, is what truly frightens some in the sector. This encounter at the fair was a reminder that innovation can come from anywhere and that underestimating the less visible players in the market can be a mistake. PS: the woman in front of me in the photo is a friend of mine, she just made me laugh. Well, like the other woman actually. 😉 #Cosmetics #Innovation #CosmeticIndustry #PrivateLabel #FeriaDeSevilla #Networking #cosmewax

Reflecting on my recent fireside chat at INNOCOS USA with Nick Vaus, we discussed the importance of embracing the brand’s roots, especially as we celebrate 35 years.   -      BRANDS TOUCH YOUR HEART: Looking ahead, our focus remains to bring authenticity and innovation in celebrating our brand's heritage. We're reigniting our commitment to crafting experiences that resonate on a profound level. I always say, people do not buy products - they buy an emotion. FEKKAI’s goal has always been to bottle the salon experience – both the salon-quality, and most importantly, that feeling of transformation after an amazing service, when you walk out of a salon, feeling your most confident.   -      INNOVATION: Most of the innovation in the early days came from speaking to the woman in the chair and listening to her needs. My goal has always been to capture the essence of the bespoke salon experience and bottle it for our customers, offering salon-level formulas for home use.   -      EXPERIENCES MATTER: As the beauty industry embraces experiential retail, our salons stand as beacons of immersive brand engagement. Our salons are the soul of FEKKAI, offering not just hair services, but bespoke experiences that resonate with our clientele. These interactions fuel our innovation, ensuring our products capture the essence of salon luxury.   I am honored to have spoken yesterday at the INNOCOS USA conference and to continue this conversation with such inspiring industry leaders. #INNOCOS #LuxuryHairCare #BrandHeritage #InnovationInBeauty #ExperientialRetail #SalonLuxury #BrandEngagement #EntrepreneurshipJourney #BrandRevival #INNOCOSConference

A closer look at the brand identity created for Solène Aesthetics 💌 #BrandDesign #MedicalSpa #BrandIdentity #GraphicDesign #Aesthetics #SkincareDesign #MedicalSkincare #DesignForWellness #CreativeProcess #graphicdesigner #brandstrategy

The Evolution of Beauty: Reflecting on the History of Cosmetics🌟 On my way to work this morning, I found myself engrossed in a fascinating podcast about the history of cosmetics. It got me thinking deeply about the incredible journey humanity has taken in the realm of beauty and self-expression. From ancient civilizations using natural pigments to enhance their features to the sophisticated cosmetic industry of today, the evolution of beauty practices mirrors the evolution of society itself. What was once purely functional—protecting skin from the elements or signaling social status—has transformed into an art form and a multi-billion dollar industry. Exploring the history of cosmetics is like taking a journey through time, witnessing the cultural shifts, technological advancements, and changing ideals of beauty. It's a testament to our creativity, resourcefulness, and the universal desire to look and feel our best. As I delve deeper into this topic, I can't help but marvel at how far we've come and ponder where we're headed next. How has the history of cosmetics shaped your perceptions of beauty? I'd love to hear your thoughts! Let's celebrate the rich tapestry of beauty throughout the ages and embrace the diversity of expression it offers us today.✨ #HistoryOfCosmetics #BeautyThroughTheAges #CosmeticEvolution