FRED Jewelry’s Post

Journey from Outsider to Icon: In the early 2000s, Tanishq entered the jewellery market with a stylish, fashionable collection aimed at a modern, westernized woman. It was a bold move, setting them apart from the traditional players. However, despite the initial buzz, they soon realized they were missing a crucial connection – the heart of India's Jewellery market: weddings. Jewellery in India is not just a fashion statement; it's a cultural heritage, deeply intertwined with traditions. Recognizing this, Tanishq pivoted its brand positioning around 2005, embracing the rich tapestry of Indian weddings. They launched campaigns celebrating the diversity of wedding traditions across India – from Telugu to Punjabis, Gujaratis to Bengalis. Their bold ads and deep market research on cultural nuances struck a chord with consumers. This consistent messaging helped Tanishq build trust and establish itself as a go-to brand for wedding jewellery. Understanding your brand's value proposition and aligning it with the cultural ethos of your target market is key to building lasting trust. Tanishq's journey is a testament to this, reflected in their impressive market share growth, now standing strong in the market. A lot to learn from their Journey - 1% of ₹500,000 crore (Sales) to where they are standing today. Note: These are my views. #BrandStory #Marketing #Tanishq #BrandPositioning #CulturalMarketing #ConsumerTrust https://lnkd.in/gNt4-Fkx

Ah, THE MET GALA, 2024!🎉 What lessons can be learned from this annual invitation only costume party described by many as frivolous, elitist and over the top? Well here are a few: >CONFIDENCE AT ANY AGE - At 27 years old, Zendaya owns every room she enters. Just look. >PERCEPTION ISNT ALWAYS REALITY- 2 years ago while waiting to board a flight from NYC to Rome, a familiar face wearing a chic floral dress, trademark dark glasses and a warm smile scanned the empty seats around me then approached to ask politely if she could sit next to me. #annawintour -no devil, no prada- she was lovely. > ANYONE CAN HAVE A MISSTEP, ADDRESS IT QUICKLY Confusion over a clash between the gala theme, "Sleeping Beauties, reawakening fashion" AND the official dress code, "Garden of Time" caused a media uproar. Is it a #Disney theme? Is it a nod to #GrimmBrothers? What is it? Well, it was neither. Combined with an apology, Anna explained that it was meant to be a nod to florals and springtime. How could the leader at #vogue, a publishing organization with access to the best writers and editors anywhere, NOT catch this messaging mixup? It happens to everyone. Leaders apologize quickly, explain, move on. >IT'S OK TO HAVE FUN! Creative expression taps our joy center. Film, fashion, dance, music, art, comedy or any other form of creativity allows us to express ourselves joyfully which makes us better at our work. #leadership #metgala #fashion #thedevilwearsprada

"🌟 Breaking Stereotypes: A Game-Changer in Indian Weddings! 🎉 Brace yourself for an unforgettable never-before-seen performance that shatters norms. This video is rewriting the rules of wedding celebrations! https://lnkd.in/dudJBH2p ( corporate event entertainment ideas , planning , execution, Brand and product launch stage shows , fashion shows , models , choreographer )

This series of articles will give a little insight into my final project at University. It will look at what worked, what didn’t work, as well as issues I had with the process. It also looks at how Covid-19 affected my studies and how the project shifted to fit with distance learning. #costume #Dissertation #drama #process #project #Theatre #University

Giving Away $10 Million Worth of Suits!👔 Watch as our CEO speaks with actress and singer Tia Carrere and shows her the $1 million worth of suits we have given away to the top 1% and our goal to give away a further $9 million! Who should we deliver to next? Comment and @ them below👇🏻 #suits #tiacarrere #celebs #celebrities #tenmillion #luxury #mensluxury