Without a strong glocal creative concept, brands risk losing consistency across local markets. Below, Katie Roberts and Kevin Freedman discuss the approach #Guinness took with their 2024 Premier League global marketing campaign. Get the full story by watching the LinkedIn Live replay here: https://lnkd.in/eHtu4X-Y More tips on getting your glocal creative right here: https://lnkd.in/eJDwx2tD #LinkedInLive #InternationalCampaigns
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