Ad spending continues to grow in 2024, with digital advertising leading the way. https://bit.ly/4cKQYPV
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Why Attention Measurement Matters in Online Advertising as We Approach 2024 In the evolving landscape of online advertising, attention measurement is rapidly gaining prominence as a crucial metric for gauging the effectiveness of ad campaigns. As we move into 2024, this trend is only expected to intensify, driven by several key factors. Read our full blog here: https://lnkd.in/eA287aRb #Adtech #AttentionMeasurement #DigitalAdvertising #OnlineAdvertising #ProgrammaticAdvertising
Why is Attention Measurement Becoming Increasingly Important in Online Advertising?
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Forecasters estimate that worldwide digital advertising spend will reach $835.82 billion by 2026 🤯 ⚡It started in 1994, when the first online ad was a simple banner ad for AT&T, displayed in HotWired, an online offshoot of #WIRED magazine. 💲Two years later and #DoubleClick demonstrated the ability to track how digital ads were performing. 🎉 With the launch of Google in 1998, and its subsequent decision to sell keyword-based ads in 2000, the true potential of the digital advertising landscape came into sharp relief. Advertising remains a primary business model for many major platforms. But the rise of User-Generated Content (UGC) provides an ongoing challenge for platforms that host ad content. So for anyone monetizing their platform – our latest guide 'The Unseen Side of Advertising' is a must-read 👇 Link in the comments 👀 #digitalnews #digitalsafety #advertisingnews
The Unseen Side of Advertising
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What is third-party digital advertising? Get the answers, and learn how local media companies can sell it successfully. #thirdpartydigital #digitaladvertising #localadvertising #broadcastmediasales https://ow.ly/VVEN50Qgw2a
What Is Third-Party Digital Advertising Explained | Aspire
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What will local digital advertising spend look like in 2024? Explore industries to have on your target list to build your pipeline. #localdigitaladvertising #localmediasales #2024 https://ow.ly/PTeC50QkNCO
Industries to Target for Local Digital Advertising | Aspire
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One of the biggest drivers of success for my clients in 2023 has been the addition of Meta Advantage+ shopping campaigns. Read more in Tinuiti's Q4 2023 Digital Ads Benchmark Report, which analyzes key trends affecting advertisers across the digital spectrum.
Digital Ads Benchmark Report Q4 2023
communiti.tinuiti.com
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🌐 Unlock the secrets of digital advertising's $225 billion industry! 💼 Explore where ad money flowed in 2023 and the driving forces behind its growth. Ready to dive in? Read our latest blog: https://lnkd.in/eYYFUJpT #digitaladvertising #marketinginsights
Where is “Digital-Ad-Money” Flowing ? A Complete Guide to Ad Monetization and Rewarded Video Ad Markets -
applixir.com
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🪧 Digital advertising is headed for big things! Improved economic conditions are expected to boost digital ad spending by 13.6% this year alone. But who’s leading the pack of these digital ad spenders? None other than our friends in retail, propelling a 17% growth in ad spending this year. As investment in ad spending continues to rise, buckle up for an exciting future in digital advertising! Ready to take on this growing industry? Work with our experts to help you put your digital advertising dollars to good use by sending us a message. #DigitalAdvertising #AdvertisingAgency #CreativeAgency
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We have numbers indicating a significant increase in digital ad spend, with impressions reaching billions over an 8-month period. Digital advertising is increasingly favoured by companies looking to cut down on their traditional budgets. #mondaymotivation #thoughtleadership #marketresearch #mediatrends #consumers
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Managing Partner at MICA - Executive Search for Marketing, Communications, Digital Strategy and Advertising
Advertising spend is set to rebound in 2024, with digital advertising taking the lead at an impressive 10.5% growth in 2023. Legacy media faces challenges but with a forecasted recovery in the second half of the year. Are you ready for the dynamic shifts in the advertising landscape? #AdvertisingTrends #Marketing2024 #DigitalMarketing https://lnkd.in/e__a6zeF
Advertising spend will bounce back in 2024: S&P Global Ratings
marketingbrew.com
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