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Let's talk about that, Charlie, for you as we kind of Fast forward 10 to 20 years, like how do you see fan engagement and the fan experience evolving? I think being able to consume content and view in very different experiences and being close to the play, so to say is something very, very exciting. You know, with the coming of Apple Vision Pro and the existence of other VR headsets over time, I think some of the cost barrier of that goes down and as. Adoption increases, so somebody sitting in my hometown in India can have a courtside experience of what it feels like to be at a Spurs game without ever leaving their house. And it's important to flag that that doesn't mean their life experiences go away. I think the live experiences have a very crucial place, right? Because at the end of the day, sport is as much about community as much about just consuming the content, but the ability to give folks. 90% of our fans for Spurs will never enter Arena. The ability to be able to give them that experience is incredibly exciting. And then there are other other areas which I think will really change in terms of hyper personalized content that people will be able to see. I think apps will blend in and I think apps will be a one stop shop where it's at a standalone app for different things. I think there will be super personalized content depending on my mood. By the 2nd and what exactly what it is, what I want to see mixed with the ability to be able to engage with my favorite players on demand, have conversations with them. I think those things are incredibly exciting. And then there is the sporting side of things. From a commentary standpoint, when you think about it, I think we will have very precise level of being able to deliver data and predictions to I see a world where also as Apple Vision Pro or any other headset. Becomes a lot more smaller. What does it look like to actually, even if I'm in an arena, to be able to see the game and see who's on the court and get real time data which allows me to understand the game in a very different way. As a student of the game, I may want to understand how Kobe Bryant would break down that game and the play while appear that is there for social reasons. Just wanted to understand what's the name of that player while another peer that's really about wanting to take their bets. Understands the data behind it and is able to place a real time bet and engage in a very different way. So that's a long way of saying it's very exciting. You can clearly tell from my tone. But but I think this wave of AI is incredibly bullish and what it can do for the future of engagement and consumption of content in general. So a big merge of kind of the digital and physical experiences afar up close, you know, not just it's not just a far, but also in the in the real time. Environment bringing in that, that additional data or engagement or Intel or connection, yeah. Nice. Johnny, what are your thoughts as we think about the future? Kind of 10/10 to 20 years from now as I think about the future. And thinking about the technologies that will be pivotal for shaping the future of engagement. The the categories that immediately come to mind as I think about in stadium, I would say definitely biometric technologies around being able to make. Access to clubs, access just to the entrances, really seamless and more frictionless. I think we, we, we see those today, but in 20 years I think we will see that kind of fully adopted where we don't have to think about having any type of physical ticket that would be completely optional, but being able to kind of move around freely and be able to do so in a frictionless way. As we think about the, you know, the potentially the around 90% that are not going into the stadiums, the categories that kind of mine are definitely in in line with some of what Charlie was mentioning. As I think about extended reality, the XR category of augmented and virtual reality, um, I'm excited to see the evolution of what's gonna happen with VR today. You can sit and see 180�� view of a game either under the basket for the MBA or, or like on the right, the half court, right. And if you're watching football games, they'll put you on the 50 yard line. So there is some level of that today. I think that we're going to see deeper immersion. You know, some of what Charlie was talking about, deeper immersion around the VR. Experience this so it will really revolutionize the way you know you'll kind of watch some of the games, especially as the quality goes up on the cameras and you're getting lower and lower latency, which I think it leads me over to like the connectivity, the higher speeds of connectivity right now if you think about 5G, you know high speed, low latency 5G, it's going to enable more real time interactive experiences things like multi angle replays and live stats. If anybody saw the World Cup that. Just happened you know, a few years ago, fans that were actually in the stadium at guitar would pull up, hold up their phone and use augmented reality from their screen and from their particular angle, they could actually see the players running around on the field and they could see the speed that they were running, what the open areas were all in real time. And so this type of technology allows you to see these new angles. I'm hoping I'm hoping we also see as we think about watching these experiences on our televisions at home, I'm also hoping that we get. More control over what angles we want to watch the games. And we've seen some games this season in the NBA that, you know, they, they take a few cameras in the stadium to basically recreate in 3D what's happening on a basketball court. So you're getting replays where you're seeing 360�� views or 180�� views of players dunking the basketball. Or in the NFL you're seeing collaboration with, with Disney, for example, I think it was like October, mid-october, Falcons versus Jaguars, they televised the game. That I watch with my kids on, I think it was Disney, but we watched an entire football game live and it was all themed to Toy Story. So it was, you know, players all looked like kind of Toy Story, you know, related. But anyway, it's just that the enablement of these type of technologies all kind of coming together and allowing to to, you know, to create these really immersive kind of experiences. So those are the few things that come to mind. I'm sure we could talk about a few more there, but those are the ones I'm kind of most excited about and hoping to kind of keep an eye on it and also hoping to help. You know, as we think about our collaboration with the San Antonio Spurs and sports in general helping also help move the needle there. The Future of Podcast is brought to you by Fresh Consulting. To find out more about how we paired design and technology together to shape the future, visit us at freshconsulting. com. Make sure to search for the future of an Apple Podcast, Spotify, Google Podcast, or anywhere else podcasts are found. Make sure to click subscribe so you don't miss any of our future episodes. And on behalf of our team here at Fresh, thank you for listening.