Do you have a lot of beliefs, and are they very important to you? Did you realise they can stop you from winning work with clients?
While it's true that finding a client with the same belief system can mean that you're more likely to win the job, plant-loving clients don't just geow on trees. That's because clients usually have different values to us as horticulturists and landscape architects/ designers.
We want to build thriving ecologies to help the biodiversity crisis. We want to incorporate rare plants that we don't see on every street corner. And we want to use sustainable materials.
But all the client hears is "I'm an activist, and I'm going to lose you money."
You see, if the client were passionate about plants, they would have become a plant person. They're stressing out about project costs, and unfortunately, the landscaping usually comes at the end of a project and falls way down the priority list.
Instead of pushing our agenda, it pays to stop, listen and learn before proposing ideas. That doesn't mean we can't convince them our ideas our best, it just means we probably need to reframe them.
"Ecological resources for the biodiversity crisis," becomes "ecological resources for cheap and effective ongoing pest control."
"Rare plants because I love them," becomes "these plants stand out better than Philodendron xanadu without increasing costs and they are just as resilient."
"I want to use sustainable materials to save the world," becomes "have we considered sustainability as a big part of the marketing plan to attract more buyers?"
Just keep in mind that clients usually aren't dumb. They can see through our feeble attempts to hide the fact that, yes, we are indeed an activist. The best way to combat this is to inwardly accept that we are serving the client and their worldview, not the other way around.
My mum's a property developer and we spar about this stuff all the time. I recorded a chat with some of the main points of contention between us when it comes to landscaping/ horticulture, her thought process when hiring ecologists, designers and landscapers, and how to win work from someone like her.
Have a listen while you're scrolling, or play it next time you're in the work ute.
Ep.189 Horticulturist vs Property Developer.
https://lnkd.in/gbnjHqAF
The Alliance for Florida’s National Parks
3moI remember when it first opened. I worked across the street, the excitement was palpable. Brilliant idea.