When Taco Bell publicly recognizes the South Asian community… kind of 🧐
South Asian Americans LOVE Taco Bell. Spice satisfaction. Ease of veg options. Flavor alliances. Stellar pricing. 🌶 💜 🍃
But Taco Bell didn’t have to gather insights, listen to the community or produce a heavy lift campaign - they simply re-shared a piece of UGC that spoke a thousand words to many Taco-Bell-loving-South Asians.
Is this just a fleeting moment, or is there a larger, untapped market eager for more engagement from one of their favorite brands? 📈
In today’s diverse landscape, the importance of multicultural marketing and a profound understanding of cultural nuances cannot be overstated. Let’s hope Taco Bell takes this as an opportunity to delve deeper into our vibrant community and build even stronger connections.
check out the post we're raving about >> https://lnkd.in/dtdNDt9v
***********
if your brand is looking for cultural consulting help to understand the south asian, aapi & middle eastern diaspora better >>> 📧 afshan@aamcreative.co#multiculturalmarketing#inclusivemarketing#southasiandiaspora#tacobell#tacobellmarketing#marketingwins#usergeneratedcontent#dei#diversityequityinclusion
BK, YOU RULE! Leveraging Braze, learn how Burger King was able to launch a cross-channel birthday campaign to boost loyalty and retention — resulting in a 55% direct open rate, a 22% click-to-open rate, and a 10% click-through rate
🌟 Dunkin's Super Bowl triumph isn't just a win for coffee lovers; it's a blueprint for marketers everywhere. In this post, R.K. Brooks discusses how strategic celebrity partnerships and cultural integration can elevate your brand to Super Bowl levels of success.
👉 https://buff.ly/42WZV5s#MarketingStrategy#SuperBowl#DunkinSuccess
Human truths represent undeniable insights that, when utilized thoughtfully, express familiar sentiments we may not have put into words before. They address unspoken needs and resonate profoundly, transcending superficial marketing tactics. These truths are akin to nuggets of gold in creative work as they establish a profound connection, bypassing mere features and benefits to touch the chord of resonance every brand aims for.
Despite the serious connotation of the term 'human truth,' these insights cover a wide emotional spectrum. If they seem obvious, that's good; genuine human truths aren't a moment of sudden realization but rather a recognition of something inherently known. They exist in plain sight, yet possess incredible power in their simplicity.
The effectiveness of human truths lies in our fundamental human desire for belonging, following closely after our basic needs for survival and safety. Everyone yearns for belonging and understanding. When creative content resonates with our deepest feelings, experiences, thoughts, or aspirations, it strikes a chord that feels inherently familiar.
😎
One Super Bowl ad came out on top once the game ended...In the two days following the Super Bowl, Dunkin's #DunKings commercial was the clear winner! Receiving over 100,000 seconds of coverage, 3x as much as the next closest ad (State Farm)! This is the equivalent of more than 3,000 :30 spots and more earned airings than the top 5 combined. “How do you like them donuts?”
Interested in how much that's worth? Reach out to us.
#sportsbiz#sporttech
B2B Brand Strategy Expert | I help business owners revamp their brand and messaging to attract and close more high-value clients | CEO, Podcaster & Speaker
You’d never "McGuess" which company most commonly uses the psychology of the scarcity principle.
Enter McDonalds and its G.O.A.T sandwich, the McRib—available for a limited time only in short periods since its unsuccessful launch in 1985.
Where else have you seen perceived scarcity shine in marketing?
#ConsumerBehavior#MarketingInsights#BrandStrategy
Taco Bell digital sales up 7% & loyalty members up 17%. 📈
🚀 During a time of little to no growth in the Fast Food industry, Taco Bell has leveraged technology, listened to what the data has been telling them, & embraced change which helped pave a path to growth in a somewhat stagnant industry. 🚀
This success was a long time in the making, and Taco Bell has been on a journey for many years now, preparing themselves for the future.
This doesn't just happen over night, but the longer you wait to start, the more challenging it will be to finish.
💥 Reach out if you're interested in learning how to kickstart your maturity journey & deliver your digital products through an automated, self-service storefront that increases revenue & strengthens your brand 💥
Taco Bell is on a mission to prove that tacos are, in fact, a state of mind.
Gracing the cover of Fast Company's March 2024 issue is Taco Bell CEO Sean Tresvant, who has grown the public's appetite for the brand across a dizzying array of pop-culture channels, leading Taco Bell to placing among the top 10 Most Innovative Companies in this year's list.
In the past year, fans have been able to wear limited-edition Taco Bell x Crocs slides and giggle at NFL star Davante Adams’s description of how he attacks a Crunchwrap Supreme. Taco Bell even successfully petitioned to cancel trademarks for the phrase Taco Tuesday, liberating it for all people who “make, sell, eat, and celebrate tacos.”
Thanks to Tresvant’s understanding of what fans want at a time of otherwise slow growth for fast-food companies, Taco Bell’s same-store sales grew by 5% in 2023, with digital sales up 7%, and loyalty users up 17%.
Dig into the cover story on this year’s No. 8 Most Innovative Company: https://bit.ly/4cjGGXX#FCMostInnovative
Three Reasons McDonald's is in Trouble. | TDLR Business
McDonald's Profits and Sales Decline
Have you heard about the recent decline in McDonald's profits and sales? In this video, we discuss the two main reasons behind this decline: boycotts and decreasing consumer demand.
Boycotts
Boycotts were sparked by a McDonald's franchisee in Israel giving free meals to the Israeli military. This led to a number of protests and calls for a boycott of McDonald's in the United States and other countries.
Decreasing Consumer Demand
Decreasing consumer demand is due to the rising cost of living and inflation. People are simply spending less money on discretionary items, such as fast food.
What can McDonald's do to reverse this decline?
McDonald's is taking a number of steps to reverse this decline. These steps include:
- Increasing its marketing efforts
- Introducing new menu items
- Reducing costs
- Improving customer service
It remains to be seen whether these steps will be successful in reversing the decline in McDonald's profits and sales.
Key takeaways:
1. McDonald's profits and sales are declining due to boycotts and decreasing consumer demand.
2. Boycotts were sparked by a McDonald's franchisee in Israel giving free meals to the Israeli military.
3. Decreasing consumer demand is due to the rising cost of living and inflation.
4. McDonald's is taking a number of steps to reverse this decline, including increasing its marketing efforts, introducing new menu items, reducing costs, and improving customer service.
5. It remains to be seen whether these steps will be successful in reversing the decline in McDonald's profits and sales.
Watch the video to learn more about the decline in McDonald's profits and sales.
Here are some of the benefits of watching this video:
- You will learn about the two main reasons behind the decline in McDonald's profits and sales.
- You will learn about the steps that McDonald's is taking to reverse this decline.
- You will get a better understanding of the current state of the fast food industry.
Please share this video with your friends and family to help spread awareness about the decline in McDonald's profits and sales.
Thank you for watching!
#mcdonalds#fastfood#boycott#consumerdemand#inflation#business#financeThe EconomistForbesCNBCBloombergWorld Economic ForumInternational Monetary Fundhttps://lnkd.in/gYkanmzs
Taco Bell is on a mission to prove that tacos are, in fact, a state of mind.
Gracing the cover of Fast Company's March 2024 issue is Taco Bell CEO Sean Tresvant, who has grown the public's appetite for the brand across a dizzying array of pop-culture channels, leading Taco Bell to placing among the top 10 Most Innovative Companies in this year's list.
In the past year, fans have been able to wear limited-edition Taco Bell x Crocs slides and giggle at NFL star Davante Adams’s description of how he attacks a Crunchwrap Supreme. Taco Bell even successfully petitioned to cancel trademarks for the phrase Taco Tuesday, liberating it for all people who “make, sell, eat, and celebrate tacos.”
Thanks to Tresvant’s understanding of what fans want at a time of otherwise slow growth for fast-food companies, Taco Bell’s same-store sales grew by 5% in 2023, with digital sales up 7%, and loyalty users up 17%.
Dig into the cover story on this year’s No. 8 Most Innovative Company: https://bit.ly/4cjGGXX#FCMostInnovative
This isn't the first time Burger King has taken a diss at McDonald's. Since Burger King is the smaller competitor with lesser rules, it has the freedom to explore various marketing tactics. What do you think of the burger wars? 🍔
If you would like to read more of these case studies, don't forget to follow us!
#McDonalds#mcd#burgerking#burger#fries#marketing#strategy#casestudy#marketing101#genius#competition
digital creative // director of art direction & design on uo ad team 👨🎨
3molove how they've leaned into him being a little menacing lmao