Front Office Sports’ Post

Dear Nike - this headline is a total miss. Here's why: • When you mention "sparkles," which are part of the uniform or how someone looks, instead of how they perform as an athlete, you objectify women. It's inappropriate and offensive. For anyone needing a reminder, please watch #covertheathlete from ad agency John St., circa 2015. • You missed an opportunity to speak to greatness. For those who don't know, the Nike athlete in the ad is Jordan Chiles, a highly decorated gymnast from the Tokyo Olympics, a viral sensation for her floor routines with UCLA gymnastics, and a total "hype girl" in the arena. She dances between her routines, gets the audience fired up, cheers on her teammates, and exudes sheer joy – even when she is under extreme pressure. It's part of her magic. • While this is not the worst offense in the history of being disrespectful to women, I simply expect more from Nike. As a former gymnast, a huge fan, and a writer/CD, I would have cautioned against anything tied to appearance. Especially after the former USA Gymnastics team doctor, Larry Nassar, was convicted of sexually assaulting "at least 250 young women and girls" - including Simone Biles who is Jordan's teammate, training partner and best friend. • Finally, on the most basic level, the line does not speak to the audience. Sports fans in general, and gymnastics fans in particular, do not need convincing to appreciate the athleticism, grit and grace of these super humans. As a long-time fan of Nike and (nearly all of) their advertising, I was excited to hear Nike signed their first partnership with USA Gymnastics earlier this year. It's the first time Nike has backed the national team, vs. an individual athlete. Nike will provide new kits for all of the gymnasts in 2025. Perhaps with fewer sparkles?? #sportsmarketing #womenssports #powerofshe #teamUSA #gymnastics #olympics #paris2024

The Evolution and Benefits of Gymnastics Air Track Mats https://lnkd.in/e_mTx28P

What a fresh take on animation…analog, digital, motion within motion, Queen as your soundtrack, and, of course, Simone Biles as your subject matter…cutout animation for the gold 🏅 https://lnkd.in/gxkX9seh

THE EVOLUTION AND BENEFITS OF GYMNASTICS AIR TRACK MATS

Thrilled to announce that we have SOLD the Southern States Gymnastics facility on the Grace Space property at a 16.44% gain! Here's to the next phase of our Grace Space strategy 🥂 #GraceSpaceProperty #CommercialRealEstate #EntrepreneurLife #InvestmentStrategy #RealEstateInvesting #PropertyInvestment

Mathematic Gymnastics! 🤸♂️ . . . Tag a friend and share if you enjoyed this post! . . #carsalestrainer #trainingtips #sales #value #salestrainer #profit #wolfpack #salesalesale #dealership #alpha #honda #trainingday #explorepage #grantcardone #anthonymazzone #motivation #trendingnow #challengeaccepted #instagood #explore #achievement #instadaily

Consistent practice is key to mastering any gymnastics move! Let’s turn those routines into muscle memory at Performance Sports Center. 👏 https://bit.ly/44t4t37

Thrilled to announce that we have SOLD the Southern States Gymnastics facility on the Grace Space property at a 16.44% gain! Here's to the next phase of our Grace Space strategy 🥂 #GraceSpaceProperty #CommercialRealEstate #EntrepreneurLife #InvestmentStrategy #RealEstateInvesting #PropertyInvestment

Read my article to see the Olympic results of men’s and women’s gymnastics so far, and who to watch in team, all-around and event finals! https://lnkd.in/e7hSippP

They can even call you family but at the end of the day business is their business and you can kill yourself if you want to but remember - It’s no secret - your role can be reorganized and you can always be replaced. Great leaders know and understand that creating a brilliant employee experiences is a key operational imperative for real organizational health and sustainability.