Frontier Justice’s Post

#hiring Senior Content Marketing Manager, Dallas, United States, fulltime #jobs #jobseekers #careers #Dallasjobs #Texasjobs #SalesMarketing Apply: https://lnkd.in/gYz6SDrn About Boltive Privacy rights in the US and worldwide are expanding faster than any legal and regulatory rewrite in history. However, more than half of companies unknowingly share consumer data with third parties. Boltive helps all enterprises - especially brands, publishers, retailers, and vendors - ensure digital security and privacy compliance. Boltive Privacy Guard is the only tool powerful enough to detect data-sharing vulnerabilities before they become liabilities. Patented secret shoppers for privacy compliance scan end-to-end. Gain transparency, control, and peace of mind. Reach your target audience without sacrificing consumer trust. About the role We are looking for a talented Senior Content Marketing Manager to expand our company's digital footprint, awareness, subscribers and leads. As part of the Boltive marketing team, your role is to implement B2B content marketing strategies through a variety of digital and traditional platforms across four businesses. We're looking for a passionate content marketer who loves collaborating with a team to come up with fresh ideas as well as who loves the details and can manage projects from beginning to end. Please submit samples of your writing with your resume. Qualifications 3-5 years of prior relevant experience, including content production, audience establishment and lead generation Bachelor's Degree required. Area of study in Communications, Journalism, English, or related area preferred Proficient in MS Office Suite: Word, Excel and PowerPoint Experience with HubSpot a plus Able to write in different voices and personalities - both formal and informal Self-driven, detail-oriented, results-oriented, positive attitude and confident Able to interact, communicate and present ideas Able to meet deadlines and work well under pressure Able to organize and manage multiple projects/tasks in a fast-paced, ever changing environment Able to work independently or in a team Must be able to operate a computer and other position related technologies Must be able to clearly and confidently communicate with Boltive employees, clients, and other stakeholders Essential Functions Collaborate with SMEs, external stakeholders and other marketing team members to build and manage a rich content/editorial calendar that attracts a qualified audience to our company websites, social media accounts and other outlets Develop content marketing strategies that help generate awareness, leads and nurture those leads through the marketing funnel Produce content, including blog posts, case studies, guides, newsletters, press releases and more Distribute content to all company properties Generate new leads by converting site traffic through calls-to-action, landing pag

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Can’t agree more! I started my career over 10 years ago in lead generation and branched out into various aspects of marketing. I was extremely curious throughout my career so I learned it all: search, display, social, content marketing, email marketing and so on. Over the years the industry confidently moved from CPM and CPC to CPA. Successful CPA campaigns strongly depend on tracking so I learned GTM and how to work all the pixels and setup proper analytics to ensure that all my marketing campaigns are setup for success. If your conversion tracking is not accurate and Meta or Google or another platform is receiving wrong data and you optimize to that data no amount of creative will fix it, no amount of A/B testing or raising your budget. I have seen a lot of setups and you would be surprised what % of advertisers are running their campaigns on false data and frankly have no idea. When your campaigns run on CPA you must provide the accurate “A”! Message me if you need help with that! To wrap up my bragging post that’s really a shout-out to marketers with a broad range of experience I just want to say: If you are looking for a digital marketer who is technically skilled and creatively gifted, message me! P.S. Andrea was talking about your first marketer, but I want to add that any company can benefit from a generalist—someone who understands the entire digital marketing ecosystem and has multiple skills to contribute to a company’s success. “A jack of all trades is a master of none, but often times better than a master of one.” ☝️

And this person should be responsible for setting up the processes, frameworks and strategies which your marketing function will operate under. The other thing of note is typically this doesn't have to be a full-time hire. You will rarely know how to find the right person or equip them with the proper runway to set up your marketing function for success. Work with a seasoned person who has experience in getting this stuff in place. You will be more successful in the long-run and with fewer roadblocks along the way.

New Post: Content Marketing Manager - https://lnkd.in/dWwintZM Our client, a dynamic e-commerce and 3PL business based in Toronto, Canada, is seeking a Marketing Specialist to join their team. Reporting directly to the owner, this role will involve strategizing and executing impactful marketing content and campaigns. Key Responsibilities: Lead Content Creation: Write and manage content for blogs, newsletters, landing pages, whitepapers, courses, and social media posts. Copywriting: Develop compelling copy for social media, websites, print assets, and more. Content Strategy: Collaborate with the owner to devise a content strategy that aligns with business goals and audience interests. SEO Optimization: Ensure all content is SEO-optimized and follows best practices for readability and accessibility. Consistent Branding: Maintain a consistent style, brand voice, and tone across all channels and deliverables. Content Editing: Edit, proofread, and optimize content produced by subject matter experts. Multi-Channel Distribution: Develop and execute content distribution plans to boost web traffic. Lead Generation: Create content assets tailored to different stages of the buyer's journey to attract and nurture leads. Collaboration: Work with marketing and sales teams to develop content supporting lead generation and conversion efforts. Research: Stay updated with industry trends and research topics to produce relevant blog and social media content. Content Repurposing: Adapt and optimize content for multiple audiences. Essential Qualifications: Writing Skills: Proven excellence in writing and communication. On-Camera Confidence: Comfortable and confident speaking in front of the camera for social media posts and video content. SEO Knowledge: Familiarity with SEO best practices, keyword research, and content optimization. Social Media Management: Experience managing social media accounts. Organizational Skills: Strong organizational and time-management abilities. Education: Bachelor's degree in English, Communications, Journalism, Marketing, Media Relations, or a relevant field. Preferred Qualifications: Graphic Design: Experience designing ad-hoc graphics for social media, print, and email. Portfolio: A portfolio showcasing your past work. Niche Experience: Experience creating content for dog owners. Video Production: Experience editing or producing video content. Job Details: Location: Fully remote, work-from-home position. Candidates must be based in Johannesburg or Cape Town. Salary: R10,000 per month Working Hours: 9 AM - 5 PM EST (Canadian Time) Start Date: As soon as possible Job Types: Full-time, Graduate Pay: R10 000,00 per month #remotehiring #remotework #remote #recruitment #recruiting #hiring #remotejob #GetRemote #GetRemoteJobs #remotejobsinsouthafrica

Your first marketing hire should be a generalist. Someone who has done a bit of everything. Someone who will work closely with the founder and the people building the product to create a comprehensive marketing strategy. Someone who is comfortable with content, ads, search, and social. Someone who can see the big picture, analyze the competitive scenario and figure out what's the best way to position the product. You can hire specialists to scale later.

With so many niches in marketing I often think about the pluses and minuses of being a generalist/strategist. Here’s the benefit:

Timing is critical for hiring a head of marketing. If your company is brand new, you may be small enough to delegate an internal role. If you've already found your footing, it may be time to expand towards a #MarketingHead. Here's what you need to know: https://lnkd.in/gpdNpey3

"How often do we need to refresh creatives?" is a question I'm asked a LOT! While there's no one-size-fits-all, in this video I chat with Louis Ayre about: - My guidelines for ad refresh ♻ - What metrics determine a high or low-performing ad? 📈 - How to take learnings from your current creatives 🧠 - Ways to improve existing creatives to save design teams time ⏰ __________ 👩💻 I’m Alex, Paid Media Director at Adnomics 🚀 We work with e-commerce and lead gen businesses to help them increase their new customers and thrive online! 📩 Drop me a message - We're now taking on new clients! 😄

This is the classic debate I keep hearing: "Should we hire an agency or just get someone on board in-house?" But let's be real, can one person really juggle graphic design, SEO, copywriting, advertising, strategy, customer service, and the kitchen sink? Hardly seems fair or feasible with just 40-45 hours in a workweek. If you go down the path of hiring just one jack-of-all-trades, you'll find them in an endless game of marketing whack-a-mole, constantly battling fires while the big-picture tasks gather dust. It's not about piling everything on one person's plate but bringing together a band of specialists—either through an agency or a well-rounded in-house team, guided perhaps by a savvy fractional CMO. This way, you're not just covering all bases; you're making every hit count. If you're serious about marketing (which you should be), you will find a cost savings going the xCMO route with an agency, or a few marketing techs, handling the deliverables. What is your strategy? Let me know in the comments. I am curious as to how you are handling this.