#FinancialServices companies tell us that their biggest #Marketing challenges can be traced back to a common issue: a lack of differentiation. Banking, in particular, suffers from this. In a discussion with Joy Macknight, editor of The Banker, Rob Mitchell suggests that marketers can use #ThoughtLeadership to develop a more effective approach to building #Brand and communicating objectives and values. Read more and watch Rob's interview here: https://lnkd.in/ePsU6bir
