Fuel Made’s Post

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How do you make a fun brand ‘pop’ even more? This case study explores how our retention team elevated Popsmith's email marketing.

Are your recovery emails distracting? Abandoned checkout emails are supposed to be your secret weapon to reel in those almost-customers who left their carts hanging. On average, these emails snag about 7% of carts. Not bad, right? Well, our average for Fuel Made brands is… 🥁 18%! Here’s a money breakdown: If you have 100 abandoned carts a day with an AOV of $30, you'd go from recovering $210 to $540 a day. If you don't optimize this, you'll lose $9900 a month! Let's look at how to get you closer to 18%: ❌ What NOT to do: ✖️Don't distract with unrelated products. Keep customers focused on completing the order. ✖️Resist the urge to redirect to blogs or videos. Stay on target, folks! ✖️Avoid generic templates. Snooze-worthy emails won't cut it. ✖️Skip the item price reminder. They've already said yes to the price tag once. ✅ What to do instead: ✔ Send multiple emails, at least 4 over a week’s time. ✔ Kick off with a plain-text message from your support team. It's personal and less likely to land in spam. Plus you can use the opportunity to ask for customer feedback. ✔ For follow-ups, show cart items visually. A gentle nudge never hurts. ✔ Wrap up your email sequence with another plain-text message, maybe from the president or face of your brand. ✔ Sprinkle in some customer reviews, especially ones relevant to the cart items, if possible. ✔ Don't forget your store value props. Remind customers why they should buy from you. 💰If you decide to include a discount: ➕Do it in the 3rd or 4th email and include a 24-hour reminder before it expires.  ➕Make sure to segment your flow so customers only get the discount for their first order. You don't want to train them to wait for an abandoned cart discount for each purchase. #emailmarketing #abandonedcheckout #ecommerce