Fuel Made’s Post

Shopify store owners, did you know that a majority of people who abandon your carts don't actually receive your "Abandoned Cart" emails? 🤔 If you don't believe me, try this: 1️⃣ Check the number of people who added to cart in Shopify (Analytics > Conversion Rate report) 2️⃣ Then check the number of people who got your cart recovery email during the same period (in Klaviyo, check recipients for your first email in the flow; in Shopify, go to Orders > Abandoned Checkout > Export a report and see who got an email) See? Most traditional cart recovery flows trigger when a customer is almost at the very end of checkout, after entering all their shipping information and email address. This is VERY late in the process. So, what can you do about it?  ✅ Implement an "Added to Cart" flow These emails trigger for cookied profiles who have already given you their email address in some way. When they come back to your store and leave with an item in the cart, you can send them an email reminder. ✅ For shoppers who add to cart but are NOT cookied (haven't given you an email), try this: When they leave your store with an item in the cart, trigger a pop-up asking if they need assistance with their product. They'll enter their email address to get in touch with support. Or, for impulse buys, show a pop-up with a discount timer saying they get a special offer if they buy during this session. P.S. There's also A LOT you can do for your typical abandoned checkout flow. Fuel Made systems usually recover 18% of abandoned carts, compared to the usual 7-10% industry average. But that’s a discussion for another time…