Full Sail Brewing’s Post

Hops play a crucial role in determining the bitterness of beer, with higher quantities or varieties high in alpha acids contributing to increased bitterness. The IBU scale provides a standardized measure of bitterness, helping brewers and consumers gauge the perceived bitterness level of a beer and choose brews that align with their preferences. #HOP #BITTERNESS #BEER

We think this is extremely clever from FUNKIN COCKTAILS | B Corp™ and here is why. RTD cocktails index highest with the under 35’s all the data points in this direction. This cross section of Gen Z and early Millennials have something in common – they devour social media and its where they spend a lot of their time. The content hits the right markers. ✅ it’s an obligatory and slightly wacky April Fool prank ✅ the production value is high. Funkin have clearly invested many ten’s of thousands into the activation ✅ highly shareable content in the social networks Funkin want eyeballs The overwhelming tick here though is Thomas Gray. Most people haven’t heard of Thomas Gray, but many of the target demographic have. Thomas Gray is a social media comedian who has a loyal following (if you know you know) plus has the ability for delivering viral content (his Stag Do sketch has millions of views on You Tube alone). Thomas Gray isn’t the biggest social comedian but using him to front the campaign will have a halo effect for Funkin of being in the know and relevant. This is something we are seeing more and more of. Drinks brands aligning with cultural influencers to leverage their ability to produce highly shareable content (Check out - Top Jaw, Archie Curzon and MOB) A quick glance this morning shows the media and social reach is gathering steam. Funkin have been smart because they have done the simple things well. Know your target audience, create high quality shareable content and anchor to a relevant social media influencer. The trick here is to be data led and understand what holds cultural significance for your audience. #drinksmarketing #beveragemarketing #marketingactivation #drinksagency

Very important to remember in all industries.

Have you seen our 2024 beer industry predictions? From the rise of cans to the low-ABV craze and the dominance of IPAs, it's a sip into tomorrow's brews. Dive into the article today and stay ahead of the trends! #2024beertrends #brewerytrends #craftbeer #beerindustry https://lnkd.in/gDpfpKSq

Insights can come from analysing success. In our Food & Drink Masters Series, we take a look at some of the most iconic food and drink producers and products and explore what makes them great... #fdreviews #fdreviewsexpert #fooddevelopment #productdevelopment #foodindustry #foodbusiness #foodbiz #foodstartup #foodscaleup #foodbusinessowner #foodpreneurs #foodie #foodblogger https://bit.ly/3oIsvI0

News: 📉 Boston Beer Co. sees a 6.4% drop in shipments for Q2.  The continued growth of Twisted Tea helped offset the decline in Boston’s beer portfolio. Twisted Tea now accounts for 57% of The Boston Beer Company total volumes in the latest Nielsen data. Click to get the full story ➡️ https://zurl.co/VbMv #CraftBeer #BeverageIndustry #BostonBeer #FinancialReport #BeerNews #CraftBrewery #BusinessUpdate #IndustryInsights #BrewingBusiness #MarketTrends

Brrr. It’s cold in here. Spring is on the way, but we’re keeping things cool for National Frozen Food Day. From burritos to ice cream, keep your customers’ 7-Select frozen faves on-ice. Click the link to learn more: https://bit.ly/3TeG9Po #7eleven #7elevenfranchising #franchisemodel 

Are you interested in brewing a sour beer at home? Learn how to ensure the right temperature, time, and cleanliness to avoid contamination in this blog post: https://bit.ly/4dmHZoy #lallemandbrewing #webrewwithyou #brewingyeast #sourbeer #homebrew

Should you sign up for Coffee Rank iQ Newsletters? Absolutely! Get exclusive tips, reviews, and special offers right in your inbox. Enhance your brewing skills with our monthly features on coffee culture. Join our community for exclusive content and updates! ☕✨ #CoffeeLovers #BrewBetter #coffeerankiq #CoffeeNews #Espressostory #coffeerankiqreviews #coffeescience #rankiqtop10 #CoffeeLovers #CoffeeAddict #CoffeeBlogger #CoffeeReviews #CoffeeHowTo #CoffeeTips #CoffeeExpert #CoffeeGuru #CoffeeSnob #CoffeeCulture #CoffeeLife #CoffeeTime #CoffeeMoments #CoffeeBreak #CoffeeShop #CoffeeGram #CoffeeBeans #BrewGuide#coffeerankiqreview #coffeeRecipes

#CUSTOMERSPOTLIGHT : AP’s Dairy Bar (Huntingdon, TN) Bringing back 50’s nostalgia and simply delicious fresh food, AP’s Dairy Bar has something for everyone who comes in. While AP’s Dairy Bar has a focus on their unique custard and frozen treats, they also serve up some of the best food in their area with a Henny Penny Fryer behind it all. “I love my fryer. I know I could’ve gotten a different one or two for less money, but I tell people all the time if I did not have it, I would be closed!” Henny Penny Fryers are not the quick fix but the long term solution, and for Austin of AP’s, the choice was simple. If you’re interested in learning more about AP’s Dairy Bar and their experience with Henny Penny equipment, give our blog a read! https://lnkd.in/eM8iy9th #TFG #Foodservice #HennyPenny #Fryers #CustomerTestimonial