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Entrepreneur | Educator | Content Creator IG 100K+ YouTube 60K+ TikTok 50K+

𝐅𝐨𝐫 10 𝐲𝐞𝐚𝐫𝐬 𝐄𝐱𝐩𝐚𝐭𝐬 𝐡𝐚𝐯𝐞 𝐬𝐚𝐢𝐝: 𝐒𝐰𝐞𝐝𝐞𝐧 𝐢𝐬 𝐭𝐡𝐞 𝐖𝐎𝐑𝐒𝐓 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐟𝐨𝐫 “𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐟𝐫𝐢𝐞𝐧𝐝𝐬”. 𝐖𝐞 𝐤𝐧𝐞𝐰 𝐢𝐭 𝐰𝐚𝐬 𝐛𝐚𝐝. Looking at 10 years of data from the InterNations “Expat insider” survey, we found that Sweden is not only bad. Out of 68 countries, 𝐒𝐰𝐞𝐝𝐞𝐧 𝐢𝐬 𝐓𝐇𝐄 𝐬𝐞𝐜𝐨𝐧𝐝 𝐰𝐨𝐫𝐬𝐭 𝐩𝐥𝐚𝐜𝐞 𝐭𝐨 “𝐦𝐚𝐤𝐞 𝐟𝐫𝐢𝐞𝐧𝐝𝐬”. (Kuwait takes the crown as THE worst. But it is pretty close). 𝐁𝐮𝐭 𝐰𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐜𝐚𝐫𝐞? Well, this is certainly costing Sweden and Swedish companies lots of money. We are losing high value talent. The kind of talent we work so hard to attract. That has options to move elsewhere. 𝐇𝐨𝐰 𝐛𝐚𝐝 𝐢𝐬 𝐢𝐭? Pretty bad. We are 𝐥𝐨𝐬𝐢𝐧𝐠 𝐞𝐱𝐩𝐚𝐭𝐬 25% 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲. And up to 50% faster than the good countries. 𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐡𝐨𝐩𝐞? Making friends seems to be the core of the problem. As having them makes you less likely to leave. Plus, Sweden is doing pretty good in all other metrics. So there is LOTS of hope! When you are this bad at something, improving is not that hard. However, being able to speak Swedish is key. As it opens the door into culture and activities that later lead to friendship 𝐍𝐞𝐱𝐭 𝐬𝐭𝐞𝐩𝐬 (𝐭𝐨 𝐚𝐯𝐨𝐢𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐭𝐚𝐥𝐞𝐧𝐭) 1- Acknowledge that English is hardly enough to make friends in Sweden. 2- Help your employees learn Swedish and Swedish culture. What other tips do you have to help expats make friends in Sweden? Sources: https://lnkd.in/dJVRVDC6 https://lnkd.in/dZFMp_rd https://lnkd.in/dNiw4h76 https://lnkd.in/df4-9bww https://lnkd.in/ddteipxn https://lnkd.in/dHVyyyJA https://lnkd.in/dpQxAurE https://lnkd.in/dJcS4AmK https://lnkd.in/dUy99gkw https://lnkd.in/d2zbEvvU

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Joe Schaeppi

CEO & Co-Founder at Solsten, Advancing the human experience.

3mo

In a country as fluent in English as Sweden, it’s not about the language. I’m not Swedish. I have a lot of Swedish friends from different periods in my life though. A few things I’ve seen people in Sweden who can’t make friends have in common: 1) They haven’t seriously tried to take up a Swedish sport. Nordic skiing, paddle, handball, hockey, …This is the easiest. Hands down. Going Nordic skiing once doesn’t count. There’s a lot of commoradery around sports in Sweden and I’ve made a lot of friends that way. 2) Music. There are incredible music scenes in Sweden. Name 20 Swedish bands you love. If you can do that, you definitely have made some good friends there or have the potential to. 3) You’re trying to make friends at work. Swedes like their privacy. They also like their family time. Separating work from life is important. A friend here is casual at best. 4) You’re trying to make friends with neighbors. Again, privacy. Swedes aren’t into seeing their neighbors. Remember the commercial? 5) Strangers talking to you is weird in Sweden and that’s okay. The rules for making friends are a bit different combined with the fact that Sweden is a small country so they’re not going to have something for everyone. And that’s ok.

Aude Boulord

Sales & Business Development Specialist | Sustainability Advocate | Experienced in Fine Dining | Multicultural Expertise

3mo

Hi! I'm one of those "lost expats". I definitely share your thoughts Daniella except it is a bit sad that the conclusion falls down to only one thing, a language issue, as if the core issue is 1. Unique and 2. Only one-sided. This is actually the only answer most Swedes I've met articulate when they are questioned or wondering on such a complex topic. Finding friends means to be integrated. Language, when it comes to integration, is only the top of the iceberg. Remember there is a line between integration and assimilation. I think that if you really want to know the why's you should ask the persons directly concerned by this issue, as this would be a bigger challenge for yourself to know what obstacles are here, when you don't face them (obviously!). But thank you for pointing out those stats! I had no idea, but I'm not surprised.

Elham Mozafari, Ph.D.

Learning enthusiast | SW and Data architecture

3mo

Learning the language could potentially increase the chance to get integrated in the society and that is for sure a step forward but it’s not the same as making friends. I came to Sweden to study and honestly my only Swedish friends are from that time. Some years in the Industry, I cannot say I have made friends as those whom we meet often and go out, party, have fun,etc. at least not from Swedish Swed community. Finding friends and making friends in Sweden is a much bigger issue than just speaking the language!

Justin Moe

CPQ & Business Automation Consultant | Advanced Manufacturing

3mo

So the solution to stopping people from leaving is to ask them to learn Swedish? Sounds like a big ask for people who already have a foot out the door. I feel like something is being missed here and we're glossing over the actual issues.

Nur Muhammed Shimul

Digital Marketing Strategist | Google PPC Expert | Facebook Ads Expert | Meta Pixel, Web Analytics and GTM Expert | Web Conversion Tracking Expert

3mo

This is so insightful! 🌟 It’s great to see a focus on language and cultural integration. What role do you think community events and social activities play in helping expats feel more connected in Sweden?

Binni Erlingsson

Game Industry Veteran & Investor | BAFTA member (ex- Mojang, Toca Boca, EA Dice, Paradox, CCP Games)

3mo

My anectodal data from being in the Expat group for Stockholm supports this research 100%. It's extremely difficult for expats to settle in Sweden so people tend to hang with expat networks....and when those expats start to leave then there isn't much left. It's a spiral. The main problem is that Stockholm people just don't have space in their lives to befriend expats. It doesn't matter how much people learn Swedish or try. They are simply not open to it. I am going to be a pessimist and say that I don't see that changing. I've lived here 14 years now. The root of the problem lies with Stockholm Swedes in my opinion.

Amanda Herzog

Career Coach | Solving the Swedish Talent Shortage | Advocate for International Professionals in Sweden | Founder of Intertalents in Sweden | PMI Winner Under 35 Changemaker Leadership Award 2024 | Consultant | Speaker

3mo

We are 𝐥𝐨𝐬𝐢𝐧𝐠 𝐞𝐱𝐩𝐚𝐭𝐬 25% 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲. And up to 50% faster than the good countries. Can you point me in the direction of which source shares this fact? Also, it is quite telling that many foreigners leave after living in Sweden for some time. The average amount is 26 months - just over 2 years. If Sweden wants to attract and retain talent, something needs to change. More inclusiveness in hiring, more resources such as language lessons, also more PATIENCE with foreigners who are in the middle of learning Swedish. Then Sweden can go quite far with a turnaround!

I’m not sure about this, but maybe it’s not an issue about Swedes at all. I’ve been expats in various countries and what I have seen is that it’s been easier to find friends, as an expat, in those countries that are more dense with other expats. Sweden has less expats per capita than the countries I’ve been to (much less than those where it was rather easy to get friends) and Sweden is a large and sparse country. So perhaps there are other dynamics in play here. But it’s just a hypothesis as I do t have the data/statistics for it.

Elaine Thatcher

Digital Marketing/Support Specialist @ findcourses.co.uk | SEO, Paid Meta, Email, Social Media

3mo

Just my experience here, but I have not found it difficult to make friends in Sweden, at all. I have a wide circle of both Swedish and international friends in Gävle. It’s true that you have to put some effort in. The trick is to join clubs, attend events, find meet-ups in FB groups, try chatting to neighbours etc…

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