Futurae Technologies AG’s Post

View organization page for Futurae Technologies AG, graphic

13,234 followers

🤖 In a bold move to fight the growing threat of AI-driven scams, Santander has launched a UK-based campaign using deepfake technology to demonstrate how easily fake videos and audio can deceive people. The campaign features realistic deepfake videos of Santander’s Fraud Lead, Chris Ainsley, and financial influencer Mr Money Jar. The goal is to shock and educate the public by making them realize that if even trusted figures can be convincingly faked, anyone could fall victim to these sophisticated scams. New data reveals a concerning gap in public awareness: over half of Brits (53%) have either never heard of the term "deepfake" or misunderstand what it means. Even more alarming, only 17% feel confident they could easily identify a deepfake video. 📈 The line between real and fake is increasingly blurred, and understanding and mitigating the risks associated with deepfakes is critical. This campaign can serve as one more wake-up call to the banking industry; as deepfakes become more sophisticated, so too must our security measures. The risk of identity theft and fraud increases with the rise of generative AI, making it crucial for banks and overall financial institutions to invest in advanced authentication technologies and security protocols. #deepfakes #GenerativeAI #fraud #BankingSecurity #AI #CyberSecurity #FraudPrevention #DigitalTransformation

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics