Future Pharma’s Post

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1mo

Welcome to Day 2 of Future Pharma! Get ready to discuss leadership strategies, HCP engagement, customer experience, equitable access to medication, and much more. Here's a few shots from yesterday's sessions 🌟 Let us know your favorite part of Day 1 in the comments! Don’t forget to share your learnings with us by using #FuturePharma

9 Comments

DigiPharma Connect

1mo

Loved hearing more about omnichannel orchestration -- it's such a hot topic in the industry right now!

2 Reactions

Ryan Portela

Program Director for LogiPharma USA, FIMA USA & Future Pharma

1mo

The party isn't over! Can't wait for all the great sessions we have later today. See you all soon!

1 Reaction

Kelly DeLuca

Associate Producer

1mo

Looking forward to another great day of content! It was great hearing about the patient experience at the heart of Future Pharma.

1 Reaction

Julia Paino

Marketing Executive at Worldwide Business Research (WBR)

1mo

Day 1 was so much fun! I really loved Jenna Parenton, MBA and Alison M. Tapia's discussion about snapchat 😀 ready to learn more today!

4 Reactions

Sarah Lefebvre

1mo

This looks like an amazing experience! Hopefully I can get there next year. Definitely wish I hadn't missed this one!!

1 Reaction

Matt Millman

1mo

Really loved Denise Dalton Nuvan Augustin Dassanaike Jonathan Wasserman M.B.A., M.Sc. session on defining Omnichannel success and thinking about what measurement looks like!

2 Reactions

Melissa Martinez

Marketing Manager at Worldwide Business Research (WBR)

1mo

Looks like a great event!

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Have a read of our new HCP whitepaper and gain insights to benefit you and your customers.

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In the pursuit of commercial success, it's easy to forget about one important factor – the patient. 😊🏥 In today's fast-paced pharma landscape, we must recognize that patient-centricity is not just a buzzword, but a crucial foundation for our strategies. So, how can passionate pharma marketers and commercial teams secure budget for patient-centric initiatives while doing brand planning? 🤔 First, let's articulate the value. Show how these initiatives can drive better clinical outcomes, improve adherence, remove barriers to treatment, produce RWE and provide opportunities for interaction with patient advocacy groups and healthcare professionals. Will the proposal increase patient engagement? Improve satisfaction and care quality? Let's quantify this value and present a clear ROI to decision-makers. 💡💰 And remember, think big but start small. Apply innovative approaches like Lean Startup and explore existing solutions and learnings in the field. 🚀 Above all, let's not forget that every medication, therapy, and digital innovation has the potential to transform a patient's life. 🌟 Let's keep them at the center of everything we do. #PharmaMarketing #PatientCentricity #BrandPlanning #futurehealthcare

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