Future Pharma’s Post

🌐 Insights from the Digital Pharma Advances 🚀 https://lnkd.in/dEt5E2Qm Hey LinkedIn! 👋 Just wrapped up an insightful journey into the world of pharma, and here’s the lowdown on what stuck with me. 🌟 Digital Dynamics: Explored some cool trends shaping the digital scene in healthcare marketing – pretty innovative stuff. 🚀💻 🔄 Omnichannel Musings: Got the scoop on how omnichannel experiences are shaking up the healthcare game. 🔄🌐 🧠 AI in Focus: It’s not just tech talk; AI is making waves in personalized care. Future healthcare? Definitely smarter. 🤖💡 📊 Data-Driven Edge: Key takeaway – data’s steering the ship. From customer engagement to market evolution, insights matter. 📈💬 As an attendee, these insights are my ‘take home message.’ 🤓✨ What are your thoughts on the changing face of omnichannel marketing? #Omnichannel #Healthcare #HealthcareShift #EventTakeawaysm

I was delighted to moderate the panel discussion “Effectively Implementing a Next Best Action Strategy to Enable Omnichannel Orchestration” at Digital Pharma East. “Next Best Action” isn’t just a “buzz term” - it’s a customer centric promise enabled by data and preferences to maximize customer engagement and business impact. Kallie Carter, Becky Hallam, Jose Ferreira, and Jim DeLash shared extremely valuable insights on optimizing #data, #AI, and onboarding internal teams. Very well attended too! Key takeaways? -Next Best Action should be integrated into day to day omnichannel executions, a “way of life” for strategy and implementation. -Lots of data but what data is truly most important for your next best action strategy and AI? Avoid “boiling the ocean”. -Prescription lift, along with the“customer’s voice” (ie NPS) measure success and define #customercentricity -Field stakeholders can be successfully engaged by demonstrating synergies with HCP calls and enhanced access. Thank you for an informative and energetic discussion, and to Digital Pharma Series for the invitation to moderate. #thoughtleadership #dpeast #omnichannel #Otsuka

Do you want access to the Omnichannel knowledge of top pharma experts? We are making it real. In one month, in partnership with Paul Simms and Impatient Health, we will organize an Omnichannel Orchestration Masterclass on engaging HCPs across every touchpoint. What you will get: 🏆 One hour of practical Omnichannel cases. 🎙 Tips from the industry leaders who already made it happen. 🌏 Insights about how to leverage data, AI, and automation. Meet one of our amazing speakers: - Kasper Jerlang - Head of Global Commercial Transformation and Customer Engagement Ferring Save your spot here: https://lnkd.in/daRevUSa #webinar #masterclass #omnichannel #ai #pharma #hcpengagement

It feels like a breakthrough year in pharma with omnichannel... ...as we are creating new automated trigger campaigns with clients, delivering personalised content to HCPs (in the way they want it and when they want it), we can't help but think 'why have we spent so long over-complicating this'. So, here is our free thought paper providing a summary of omnichannel and tips for helping you simplify it's adoption in healthcare: https://lnkd.in/enZMZdTS We send a huge thank you to Dirk Abeel for his review and thoughts, and to our own experts Denis Kovalskikh and Andrew Burke. Whilst at NEXT Pharma Summit we saw a major focus and point of discussion about adopting omnichannel - we loved presenting our own examples - but, even since this wonderful conference we have felt a change: less endless planning and more learning by doing. We hope you enjoy the free article. If anything resonates with you don't hesitate to get in touch with us via Andrew Burke or at info@dazur-digital.com. #omnichannel #pharma #medicalcontent #closedloop #digitaltransformation #marketingautomation

Our free thought paper on omnichannel in pharma: https://lnkd.in/ebywfVxZ Thanks to Dirk Abeel, Denis Kovalskikh, and our Dazur Digital omnichannel team - we hope in providing our own personal reflections and tips in simplifying adoption is a helpful support. I also want to thank Grant Fisher in his support too. If any of this content resonates please do get in touch, I would love to hear from you! #omnichannel #pharma #medicalcontent #marketingautomation

Next Monday in Copenhagen, I will be presenting a perspective on how analytics could be leveraged in scaling omnichannel operations in the EMEA pharma landscape. Can’t wait and interested in our Deloitte point of view? Send me a message and happy to share our whitepaper with the latest insights. #omnichannel #pilot #scaling #datadriven #deloitte

I'm happy to share my article featuring insights from Customertimes' Basel Social: Life Sciences Edition earlier this year.   Ever wondered what strategies life sciences & healthcare leaders are using to innovate the industry?   This piece uncovers just that.   I share thoughts from experts around practical, actionable strategies to drive growth and innovation in your organization.    I’d love to hear your thoughts and experiences in navigating these trends. Let’s discuss how we can collectively push the boundaries of what’s possible in life sciences.    Read the full article here: https://lnkd.in/eSdJiKji

Last chance to register for our Omnichannel Innovation Series Wrap-Up "Looking Forward: The Road to Omnichannel" >> https://lnkd.in/dk4TBuiP In our final session, co-founder and Chief Product Officer Derek Choy will wrap up the series by reflecting on key lessons learned and charting the path forward on the road to Omnichannel. Discover how to navigate the evolving life sciences landscape with AI-driven strategies that enhance engagement, optimize operations, and drive impact. We'll cover: - The industry's journey: past, present, and future. - What the critical capabilities for omnichannel success are in 2024. - How you know where you are relative to your peers, and what the right next step is for you. Don't miss this opportunity to future-proof your strategy and stay ahead of industry challenges. Register here: https://lnkd.in/dk4TBuiP #AktanaWebinar #LifeSciences #AI #Omnichannel #FutureofHealthcare

Want to discover ways to support your digital engagement strategy in 2024? Here, we explore areas like practical omnichannel, leveraging AI, and harnessing the power of data for more effective decision-making. See our article below to find out about additional focus areas. #digitalengagement #digitalhealthtrends #pharmamarketing