Future Pharma’s Post

Feeling the pressure to reach busy physicians and drive higher script impact for your pharma brand? You're not alone. The key lies in mastering the Four Pillars of Next-Best-Action success. We're breaking them down to help pharma brands increase physician engagement and drive higher script impact for maximum reach and ROI. Check out Pillar One: Omnichannel Integration https://bit.ly/3w7QMdC

When it comes to Modular Content each pharma company has a different approach and different challenges. - How to keep the right balance and not drown in the Modular content pieces? - How to define what content has the highest value? - How to create an efficient customer journey with Modular content and deliver value to customers? Hear more from the top pharma experts: - Parker Richardson - VP Omnichannel Operations Astellas Pharma US - Tiana Homsani ▶️ Healthcare Executive - Global Head of Marketing Excellence Abbott - Adam Higgins - Head of Digital Strategy EMEA The Janssen Pharmaceutical Companies of Johnson & Johnson - Tor Kristensen - CTO Anthill Agency Watch the full webinar recording "Remodel your content strategy" here: ttps://https://lnkd.in/dDhN2tHJ #pharmamarketing #omnichannel #pharma #hcpengagement

Navigating the challenges of reaching busy physicians? The key to success lies in mastering the Four Pillars of Next-Best-Action! 🗝️🌟OptimizeRx and Medicx | An OptimizeRx Company are excited to share insights that will empower pharma brands to increase physician engagement and drive higher script impact, ensuring maximum reach and ROI. Check out Pillar One: Omnichannel Integration https://lnkd.in/gkNzwzas

📢 Ipsos’ latest point of view takes a deep dive into the evolving landscape of pharmaceutical industry omnichannel communications, offering valuable insights and strategies to navigate this complex space. 🔑 We highlight the need to shift from simplistic channel assessments to a nuanced understanding of multifaceted interactions driven by a customer-centric focus. Discover how understanding customers comprehensively – their unmet needs, emotions, experiences, and behaviour drivers – can ensure omnichannel success. 💡 Our proposed framework appreciates context, shows empathy, and shapes expectations while fostering strong customer relationships through omnichannel communications. We also emphasise the significance of developing bespoke KPIs that matter and can be acted upon within organisations. ⭐️ By reading our guide, pharmaceutical and medical device companies can avoid common pitfalls in omnichannel strategy and gain key steps to navigate the omnichannel reality in healthcare. 📚 Read our PoV: https://lnkd.in/e-GKKMCu We can't wait to hear your feedback on this important topic! #OmnichannelCommunications #Omnichannel #PharmaceuticalIndustry #Pharma

🏮 The principle of the zone of least competence in Omnichannel for pharma. This principle is valid for other directions as well, but we are here to talk about Omni in pharma, right? :) ◾ You have a team and it has some expertise. ◾ You have already done different things and tried to improve you communications, campaigns, content, strategy, etc. ◾ And you are thinking what else could be done. ◾ The reality will be that the most improvements you could implement lie in the area where you team has the least competence. ◾ Core improvements in areas where you have the most expertise most probably already implemented. ◾ So try to seek guidance, ideas and assistance in areas that are your weak sides. ◾ This is not so easy as it may seams because your mind will naturally point you in directions where you feel yourself most comfortable. #pharmamarketing #omnichannelmarketing #pharma

Another great addition to this program. Future Pharma uniquely focuses on not just marketing, but #commercialstrategy in Pharma. There is little else like it! DM me for opportunities to speak amongst these industry leaders! #commercialpharma #pharmastrategy

Day 2 of NEXT Pharma Summit looking at enhancing the processes by medical affairs and marketing execs from the pharma industry to stimulate customer experience in their omnichannel customer engagement. The diagram below shows the complexity of omnichanel processes alignements across pharma business functions. It implies the need to align med affairs messages with marketing messages. This works best when these messages are co-created. This can only be achieved with early collaboration. This, in turn, has an impact on the #content management and implementation. There is a consensus that change management is essential to successfully deliver content capable of delivering a consistent message to inform HCPs about the benefits that innovative medicines will bring to patients. #omnichannel #hcpengagement

📢 Ipsos’ latest point of view takes a deep dive into the evolving landscape of pharmaceutical industry omnichannel communications, offering valuable insights and strategies to navigate this complex space. 🔑 We highlight the need to shift from simplistic channel assessments to a nuanced understanding of multifaceted interactions driven by a customer-centric focus. Discover how understanding customers comprehensively – their unmet needs, emotions, experiences, and behaviour drivers – can ensure omnichannel success. 💡 Our proposed framework appreciates context, shows empathy, and shapes expectations while fostering strong customer relationships through omnichannel communications. We also emphasise the significance of developing bespoke KPIs that matter and can be acted upon within organisations. ⭐️ By reading our guide, pharmaceutical and medical device companies can avoid common pitfalls in omnichannel strategy and gain key steps to navigate the omnichannel reality in healthcare. 📚 Read our PoV: https://lnkd.in/es6itcxD We can't wait to hear your feedback on this important topic! #OmnichannelCommunications #Omnichannel #PharmaceuticalIndustry #Pharma

Join us for the next The DHC Group webinar! Small to Mid-Tier Pharma Companies will provide a look at how Omnichannel Links to Overall Strategy in small to mid-tier pharma. Since these companies often operate without the extra layers of decision makers between senior leadership and marketers at the brand level, they are able to make strategy decisions in a much more nimble fashion. Focus on three areas that should drive the Omnichannel Strategy: • Identifying the Story • Clarifying the Technology Needs • Determining What is Needed to Feed the Content Machine Register Here: https://lnkd.in/dsXJkTba

𝗣𝗵𝗮𝗿𝗺𝗮 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝗴𝗲𝘁 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿 𝗯𝗲𝗳𝗼𝗿𝗲! 🚀 For medical and commercial pharma staff, many of whom have never launched a medicine before, the product landscape looks increasingly crowded – and unforgiving! 😵 ➡️ 40% of worldwide launches fail to meet their 2-year sales forecast ➡️ 80% of all launches critically depend on the first six months to determine their long-term success Building on their deep omnichannel and launch expertise, Across Health experts Ben Harbour and Mark Watson have determined 𝙛𝙤𝙪𝙧 𝙠𝙚𝙮 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙛𝙖𝙘𝙩𝙤𝙧𝙨 𝙛𝙤𝙧 𝙊𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙇𝙖𝙪𝙣𝙘𝙝 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙘𝙚. 🎥 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗲𝘃𝗼𝗹𝘃𝗲 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀! -------- ☝️ I am Inge 🔥 My mission: Helping Pharma managers acquire business-critical competencies to make better decisions Liked this post? Want to see more? 🔔 Ring the bell on my Profile to get notified 🔝 Connect with me  Across Health #PharmaceuticalIndustry #Omnichannel #LaunchSuccess